How Mary Will Make More Money Than Anyone Else in Nollywood - Jason Njoku

For the longest time, before the entrances of Netflix, Prime Video, Showmax, and other subscription services that offer Nollywood productions, there was one major subscription website where people could consume Nollywood content. That platform was of course, Iroko TV.

Launched 13 years ago, Iroko TV took Nigeria and the world by storm. It had so many Nollywood blockbusters, movies, series, and original content. Now, the once vibrant network is on its last breath, and founder Jason Njoku is opening up about the almost death of the website. During his revelation, he also explained how his wife, Mary Njoku, will likely make more money than anyone else in Nollywood. Here's what he said.

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Speaking about IrokoTV being on its last breath, and how his wife Mary Njoku will likely make more money from Nollywood than anyone else, Jason Njoku said:

JASON NJOKU: We can all agree that 2023 has been a nightmare. For me, it’s been unusually brutal as I have spent considerable time dealing with debt restructuring, cost reductions and completing the 3-year turnaround of Iroko; an Iroko which I re-acquired from investors in May 2022, subsequently becoming the majority shareholder of a business I started 13 years ago. This was a glorious achievement, something I never believed possible and the culmination of all my efforts, struggles and dreams. I have always, and even in the face of facts, believed in Iroko. But for the longest time, she has struggled. She has survived by sheer force of will and, on occasion, literally Jesus taking the wheel.

ROK supported her losses for many, many years. Selling ROK was about family wealth preservation and stability more than anything else. My wife Mary built something special without any input from anyone within Iroko. We incubated it, but all creative decision-making and relationships were her own. I built the commercial side, but I had to have something to sell. ROK is something no-one in Nollywood will ever come close to replicating in terms of its scale or impact. Structurally, Mary will likely make more money from Nollywood than anyone else, of that I am reasonably sure of. I’m glad to be her husband. So, young men, marrying well is the hack.

Is Irokotv Dead? No, she has stumbled but is still surviving. Will she die in the future? Not as long as I have enough endurance to push through the pain of startups. 1st December, iROKOtv will be 12 years old. I have tried sha.

What do you think of what Jason Njoku said? Let me know your thoughts by leaving a comment either below or on my Jide Okonjo Facebook post.

That's All.

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