Dig a hole online for stress relief money: Let your secrets out

In the film in the Mood for Love, Tony Leung uses the "tree hole" as a way to tell his secrets. Zhang Ning, born in the 1980s, was inspired by the idea and successfully transplanted it onto the Internet. Through PROVIDING LARGE AND SMALL VIRTUAL "tree hole" to netizens, let the city people with "GREAT pressure" pour out their secrets, express their hidden pain, vent their emotions, and drive the vigorous development of a "tree hole industry"!

Lovelorn guy digs' tree hole 'online

Zhang Ning, 26, a native of Wuhu, Anhui province, joined a pump sales company in Qingdao, Shandong province, after graduating from college. In his spare time, Zhang likes to read books like "Rich Dad, Poor Dad" and "On Wealth," as well as "Winning in China," the first business reality show on China Central Television. He has been burning with the impulse to start his own business, and fantasized about becoming a super tycoon like Bill Gates and Steve Jobs who lost 1000 yuan and didn't have time to pick it up.

In May 2010, Zhang Ning learned a dizzy news from his classmates -- the girl he loved for two years in college was going to get married, and the groom was not him. He wanted to wait for his career to be successful before confessing to his sweetheart, but now it's too late. "Lovelorn" days, Zhang Ning heart tangled pain, but no one can talk. Every day he is hungry for tea, a crazy play online games after work, or a big sleep.

His parents, who were sent to Qingdao to do business, did not know why. Seeing their son living so negatively all day, they scolded him for not thinking ahead. The pain of losing sweetheart depression has not been discharged, every day to face parents endless "nagging", that period of time, Zhang Ning simply want to hit the wall.

In her sadness, Zhang Ning could not help thinking of the details in the movie in the Mood for Love, in which Tony Leung Chiu-wai confided his secret to the "tree hole" to relieve his psychological pressure.

A heart with too many secrets and worries, like a flooded city, always need to find a release, is conducive to physical and mental health. But in today's overdeveloped cities, where can it be difficult to find a bigger tree? One day while surfing the Internet, Zhang Ning found that many net friends' QQ signatures or micro blogs were hiding their own distress, or sad for emotional frustration, or too much pressure in the workplace and scold, and some people complained because of the betrayal of friends... However, due to the number of acquaintances online, when using words to release the inner bad mood, we generally write very implicitly. In Zhang Ning's words, "Between the lines, there is a kind of depression that does not dare to cry." He found that many Internet users, like himself, need one or more "tree holes" to confide their secrets and relieve stress.

Where there is demand, there is a market. Why don't I create a tree Hole network for people to tell their secrets and vent their emotions? After determining home still does not have similar decompression website, Zhang Ning is made excited by his originality. Unable to sleep at night, he could not help but call his friend Wang Lukun. Qingdao boy Wang Lukun computer master after graduation, has been working in a software company, although the salary is not cheap, yearning for a free life he has always wanted to work for himself. Hearing Zhang Ning's fresh idea of entrepreneurship, the two hit it off immediately, and soon began to buy domain names, rent space, do websites...

In September 2010, they invested more than 5,000 yuan to build the "tree hole network" officially launched. The style of the website aims to ease the mood of users. The dark color matching and feminine picture decoration add more sense of security and loneliness to the online confided, and it is easy to arouse people's desire for lyricism. The eight words on the home page explain the positioning of the tree hole network: share secrets, tell the mind.

"Tree Hole" records and uploads everyone's mood in the form of a microblog, and tags each post, such as "secret you can't tell", "Taobao is so hard to do", "Should we make up", "Intermittent brain disability", "seeking the end of the world", "Those things at work" and so on. When searching for posts, you can use tags to search.

In addition to keeping a diary, Shudong Weibo has extended functions such as photo albums, music, activities, voting and finding people. Zhang also offers users the opportunity to communicate individually. In the "My Nest" section, you can apply for a space just for yourself and your friends, and you can also visit rooms opened by other users, some of which require the owner's consent, while others are open.

Let urbanites safely share their secrets

Open the tree hole, you can register as a member, also can directly as a tourist message, reveal the secret of the heart. Of course, you never know whose secrets you're looking at. Someone was depressed and posted a line of words: "XXX, I like you, like you, like you..." Someone ONESELF REFUELING FOR ONESELF: "I THE COLLEGE ENTRANCE EXAMINATION MUST TEST TO 580 POINTS, TEST LESS THAN I STREAKING." In the tree hole net, always can cause the same trouble people resonate, when you find that everyone has more or less similar problems to you, maybe you will be relieved.

With no money to advertise in traditional media and online, traffic was pitifully low in the first few months of its launch. Zhang resigned in February 2011 to focus on the site. Wang Lukun every day in addition to normal work, but also put all the energy used in the development and publicity of the website. During that period of time, they used different accounts every day to wildly forward thousands of forum posts and microblog information for the promotion of Tree hole network. They stayed up until two or three o 'clock in the morning when their eyes were really unable to open, so they had to sleep for a while.

But because the number of clicks has not been high enough, the site can not pull advertising, tired to the body is fast falling apart they still did not make a penny. In the most difficult times, Zhang Ning even thought of giving up, but when he saw some netizens who relieved pressure and had a good mood by sharing their secrets in the tree hole, he was motivated to continue: "If you don't make money, you don't make money. I can provide considerate services for everyone for free, at least it reflects my value."

Lily, a 26-year-old single white-collar worker in an advertising agency, quietly fell in love with her male boss after a year on the job. But the other side has a family to have a child, lily is very painful, sometimes want to be desperate to develop office love with male boss, afraid to violate social morality. The secret tormented her. After a friend introduced to know the tree hole net, she knocked out her secret on it, and hope that everyone told her what to do. Hole friends see Lily in the name of the privacy of the sun, have suggested: "Lily, you are a plane, must go on the train track, you don't know the train derailment will cause serious consequences?" "If you want to become an unashamed mistress, take a step forward; If you want a thriving single forest without hanging yourself from a tree that doesn't belong to you, take a step back..." The netizens' kind messages finally solved Lily's heart knot. Soon after, she moved decisively to another company and settled down with a college classmate.

The secrets shared in Shudong are displayed directly on the home page, where users can discuss them below the posts and give pertinent advice to those who are "fans of the situation". Below THE CIRCUMSTANCE THAT WON'T EXPOSE INDIVIDUAL TRUE INFORMATION, SAY HOLD IN THE SECRET OF INNER DEPTHS AND PUZZLE, THE HOLE FRIEND THAT SPIRIT DECOMPRESSES STILL CAN LET ENTHUSIASTIC PEOPLE GIVE DIRECTIONS AT THE SAME TIME, WHY NOT? The tree hole network with great characteristics has gradually been warmly sought after by countless white-collar workers, men and women, college students and other different classes of people. More to Zhang Ning and Wang Lukun's surprise, due to the increasing frequency of search, in April 2011, their website was included by Baidu home page. As long as the Baidu search page hit "tree hole" two words, tree hole net will be automatically displayed.

That evening, Zhang Ning read a netizen Xiao Mei in the tree hole post, which is full of life weary sentence, language is more intense, even said to commit suicide. This can frighten Zhang Ning, he quickly in the QQ group for help, hope that everyone powerful efforts, there is a move to move.

A girl who had a private chat with Xiao beauty, really have her QQ number, and successfully pulled Xiao beauty into the QQ group tree hole. Zhang Ning invited a friend who studied psychological counseling to chat with her. Originally, Xiao beauty is a north drift girl, just unemployed soon, and found her boyfriend disloyal to her, and the object of derailment is her boudoir. This evening, Zhang Ning when back "tree hole", quietly listen to Xiao beauty tell the heart of distress, accompany her to cry, send flowers for her, encourage and comfort. Zhang Ning is right Xiao beautiful one Tao heart heart, let the girl walk out of psychological shadow finally. After this, Zhang Ning's ancient road hot intestine for a time become the legend of QQ group with relish, many netizens affectionately called him "brother".

In addition to the sad, confused, cathartic posts, tree hole online is also no lack of self-exploding funny things and embarrassing things. For EXAMPLE: "I REMIND 178 JIN'S DAUGHTER TO EAT LESS, IS REDUCING WEIGHT! She retorted righteously that there was no strength to lose weight without a full meal.

Cave friends decompress his wealth

Tree hole net has its unique "aura", once you enter this space where everyone is talking, your desire to open up your inner secrets becomes stronger. This is like when you are in the celestial bath, the courage to liberate yourself will be much greater than in the normal society. So, some originally just to snoop other people's small privacy of the user, later also gradually can not resist the impulse to post, have to the "tree hole" spit out. In June 2011, Zhang Ning was surprised to see that the daily page views of the website soared from dozens of people at the beginning of operation to more than 2,000 people!

After the popularity of the website increased greatly, some businesses began to get in touch with Zhang Ning and put advertisements such as fashion clothes, discounted air tickets and fitness equipment that young people like on the tree hole website. The other side should not only according to the website click rate of high and low, according to a certain standard to pay Zhang Ning advertising fees, whenever there are users through the tree hole online published advertising links, "browse" into those online mall and consumption, businesses will give him according to the rules to extract commission, the higher the transaction amount, he and Wang Lukun's income is more.

In early 2012, Sun, the boss of a company, saw that many of his employees liked "tree hole", so he proposed a bold idea to Zhang Ning: Could you set up an anonymous communication channel for our company? Access is restricted to our staff and leadership. It turned out that he wanted to know what the employees really thought, and wanted them to give more suggestions that would help the development of the company, but the employees were too polite to say anything in front of him. He talks to his employees in private and is afraid of their suspicion.

Wang Lukun, who was in charge of technology, soon set up a "company tree hole" for Sun, and hundreds of people in the company became die-hard hole friends. Because it is anonymous to speak, we are very active, have to put forward ideas to the boss on the Internet, encounter the thing you don't like to put forward opinions... All these problems in work, life and thought are "scrutinized" by boss Sun, and employees' feedback information has become his magic weapon to improve management. Today, the fledgling company is going from strength to strength.

As a service provider, Zhang Ning charges the company an annual management fee for the tree hole. It also opened his eyes to a huge customer base and a new way of making money. Through an effort to promote, later Zhang Ning and a number of units, companies and universities to reach a cooperative relationship, for each other to build a large group tree hole.

In July 2012, Zhang Ning not only improved the management team, but also specially invited two psychologists to sit in the tree hole network, to provide free psychological counseling for users. He wanted to get to the root of everyone's problems, fill in the holes in some people's hearts. The service, which is full of humanistic care, has been widely praised by cave friends.

When accepting a reporter to interview a few days ago, Zhang Ning is planning to launch free literary works on the website to read, and pay for mobile phone ringtones, pictures, novels to download business. Although some similar websites have popped up in China recently, he is confident of the nearly 500,000 yuan annual profit of tree hole network: "In fact, the privacy of this matter has a lot of extension space, only sincerely for the user, and continue to innovate and expand business, I believe we can dig out more gold from the tree hole!"