Creative girl, "sell garbage" wisdom to realize the dream of wealth

She has more than 40 employees and can sell more than 8,000 bags of "top-quality garbage" every month. Excluding staff salaries and other expenses, her monthly net income is as high as 60,000 yuan. In just three years, the girl easily accumulated a fortune of 1.6 million yuan by "selling garbage" to relieve the pressure of white-collar workers. When it comes to her career, Yang Li is full of pride: Is there a better career in the world than making people happy and making money?

A romantic girl should sell "garbage" online instead of white-collar

Yang Li, a lively 26-year-old from Hefei, graduated from a business school in Shanghai and landed a marketing job at a Taiwanese-owned company in Pudong.

The monthly salary OF 5000 YUAN, GIVE A PERSON HIGH-GRADE OFFICE BUILDING AND HOTEL, the girl FEELS THIS KIND OF "WHITE-COLLAR LIFE" at the beginning is wonderful. But after a year, Yang gradually found that it was not so easy to be a white-collar worker: with the increasing competition from electronic products, Yang often had to work overtime to meet the overload workload. The increasing stress and worry caused her endocrine disorders, acne, and dark circles under her eyes. Because of the long stay up and the irregular life, she also suffered from serious stomach problems.

Well, how to relieve the pressure from work? When it comes to weekends, Yang Licheng, who gets a little respite, goes out to "relax". The way she "relaxes" is not by shopping for designer clothes, but by collecting a variety of new, fun, and creative gadgets, such as a hairdryer that looks like Kitty cat, and a smart kettle that scolds people... Life is more than these condiments, quietly, the original depressed mood relaxed a lot of.

While surfing the Internet, Yang Li stumbled across a piece of news: At present, 41.1 percent of white-collar workers are facing great work pressure, and 61.4 percent are experiencing varying degrees of psychological fatigue. With the increase in young deaths, attention to the health of white-collar workers has become a social problem that cannot be ignored. Female white-collar workers are more likely to be physically and mentally fatigued. Faced with increasing work pressure, female white-collar workers are more likely to show emotional and physical fatigue reactions. Xiao Yang thought, that if a few intelligent life small articles are put in the office and bedroom of white-collar, can build a kind of relaxed and interesting atmosphere, thereby slowing the physical and mental exhaustion caused by the monotonous work rhythm, and killing two birds with one stone.

Xiao Yang was impressed by the fact that he could use these creative gadgets to relieve stress, which proved that his "weapons" could also be of great value to other white-collar workers. However, there is no shop exclusively selling such products in China. So why not take advantage of this gap in the market and open such a white-collar stress relief shop in Shanghai?

In March 2009, Xiao Yang resigned and raised 100,000 yuan to open such a store on Huaihai Road. Perhaps because of the lack of popularity, the business was unexpectedly quiet, which made Yang Li quite surprised and vexed. One day, Xiao Yang accidentally passed by a lottery station, and the shopkeeper's word point woke her. It was an instant lottery ticket, and the boss said, "Because you never know what you're going to get when you scratch it off, this temptation is the most attractive."

The speaker is careless, the listener is intentional. Yang Li suddenly had a brainwave, his shop can also introduce this idea. After COMING BACK, SHE SEARCHES MATERIAL ON THE NET, discovers THIS IDEA OF ONESELF INADVERTENTLY, HAD BEEN POPULAR IN THE United States EARLY YEARS, New York BUSINESSMAN LOADS over SEASON INVENTORY COMMODITY OR a FEW HIGH-GRADE unsalABLE goods into a garbage bag, COMMODITY content is not disclosed when trading, NAME ITS "GARBAGE" SELL with very LOW price. And many buyers, because do not know what is in the end feel very mysterious, open the package often will immediately produce a sense of freshness and excitement. What's funny is that many of the bosses who specialize in "junk" have made a fortune. Yang Li thinks this kind of sales method is very interesting!

Although the concept is correct, selling goods and selling lottery tickets are two different things. If customers spend tens or even hundreds of yuan on something that is not worth that much, then their stores will close quickly. After much thinking, Yang Li came up with an idea. She began to run several manufacturers, some companies specializing in sales, with a very low price to Amoy several tail list and foreign trade goods, these things are very good quality not to say, the price is less than half of the market price, no doubt buyers can get very substantial benefits. She decided to start with a three-step process of opening the store, scouring the layout, and then expanding the size of the store.

Mystery and Fun isn't selling merchandise, it's selling surprises

After looking for things, Yang Li hit a very special advertisement in a Taobao shop: there is such a mysterious gift, you don't know what it is, nor do you know whether you need it, but you know, there may be 50% of the surprise, such an interesting "excellent garbage" you dare to buy? Like all Taobao customers issued a challenge, very soon, there will be young "adventurers" to fight.

She is a very fashionable girl from Jinan. She works in a joint venture company. Miss Su first asked Yang Li a question: How do you know you can surprise others? Yang Li said: "Life is full of unknowns, waiting for only belong to your 'garbage' days, the mood will be full of beautiful expectations, maybe in the moment of unwrapping, you will be excited to scream!" The girl was very interested in the topic. Yang Li is a true believer in fashion magazines and knows how to dress up, especially with accessories and bags. She can always mix and match with the most popular fashions of the season to create a distinctive effect. Having heated up on the Internet about these bestie topics, Miss Su immediately felt that she had never met her beautiful boss before.

Yang LI SAYS, ONESELF THING IS THE FOREIGN TRADE TAIL THAT OFFERS EXPORT GOODS, QUALITY IS ABSOLUTE ONE CLASS IS GREAT, AS TO WHETHER THE BUYER LIKES TO DEPEND ON THE OTHER SIDE COMPLETELY THE INTEREST, EMOTIONAL APPEAL, AND LIFE GRADE. "For the record, each package of 'junk' is distributed by automatic computer lottery, mimicking the American way of selling. If you are not lucky, you may receive a package of real junk. But the odds are less than winning $5 million!" However, Su was impressed by Yang's cheerful and humorous attitude, and immediately placed an order for 288 yuan of "the best garbage".

What kind of gift are you going to get? In those days, Miss Su's mind has been a happy fantasy. You don't say, because like bought the lottery in the heart is full of hope to look forward to the lottery, the girl's mood is very relaxed, wonderful.

A few days later she finally received her dream package, the contents of which were tied up in black garbage bags. The Courier swagger to the office: "Su Xueqiong, sign, to collect your garbage!" A moment of thunder upset the crowd. In the sister's surprised eyes, the girl a little nervous slowly opened the express package...

"Wow!" A cool backcountry hiking bag, a limited edition personalized T-shirt, a beautiful face clip, a phone holder, or her favorite pattern. "That's great! Besides a few fashion beauties in the envy of not excited scream. At that moment, Miss Su felt that she was not buying a product, but an extremely exciting sense of newness and excitement. She plans to give her friend a bag of the same "garbage" on April Fool's Day.

After receiving the item, Miss Su immediately sent a "special surprise" emoji to the beautiful owner. This expression, let Yang Li hanging heart down, after all, this is their first single "garbage" business, for her significance is not trivial. Sure enough, many of Ms. Su's colleagues and friends found the package interesting when they heard about it and looked at it, so they started to place orders in a flurry of chatter.

In this way, after a short time, bags of "unknown contents" of "garbage" began to fly to cities such as Qingdao, Dalian, Nanjing, Guangzhou, and Harbin, becoming a big "laugh money" for white-collar workers in the tense work. The items Yang sells online range from mini trash bags costing 88 yuan, gourmet trash bags costing 288 yuan, big trash bags costing 488 yuan, and the biggest, super-sized trash costing 988.8 yuan. In addition to the main foreign trade tail goods, there are some samples, seasonal products, unsaleable high-grade goods, and even some products never on the shelf.

The types of garbage are divided into Lolive, all kinds of residence, literary and artistic style, workaholic, backpacker, animation fan, American drama fan, original ecology, and so on. The contents of each "trash" package are different. Not only is it worth the money, but the most fun thing about these MADE IN CHINA products is that they are all creative and personalized, and some of them can make people laugh just by playing. Although white-collar workers do not know what they can buy, it is this challenging shopping style that makes them full of curiosity, which triggers a strong desire to buy. By the end of 2009, Yang Li had earned more than 200,000 yuan in just seven months. The girl said that she could make money and bring happiness. She often laughed in her dreams.

I made 1.6 million in three years

What impressed Yang Li most was Miss Sun, who worked in a television station in Beijing. On April Fool's Day 2010, Sun was very curious when he received a package of "garbage" from Shanghai. I wondered what scoundrel had the nerve to play such a trick on people.

Unexpectedly open the "garbage bag" a look, the first eye is a red plastic crab, she thought it was a beautiful decoration that can be put in the office to play with, but did not think its main identity is the telephone. After reading the instruction, the girl knew that the belly of the red crab is a row of secret numbers below, and each of its feet has a different function, for example, if you touch the front of the foot gently, the phone will play the pop songs of Avril Lavigne and other Chinese and foreign stars for you, and if you touch its second foot, it will scold you a lot... It's funny how such a gadget has so many "mechanisms"! Later, she learned that the gift was a college classmate who gave her "the best garbage."

According to the address on the package, Sun soon contacted the beautiful owner of the shop, Yang Li, who eventually became her client and friend. She ordered a 988.8 yuan jumbo garbage bag filled with new, stylish, and creative gadgets. Best of all, all these fancy things have a stress-reducing effect -- they make you happy. The TV host excitedly told Yang Li that her "top-quality garbage" was the best "healing" gift to relieve work stress. And the happiness they bring to themselves is magnified and enhanced by sharing it with their friends. In this way, ten, ten hundred, many white-collar workers have become Yang Li's "hardcore" customers.

The most interesting is a Spanish foreign teacher working in Shanghai, Ms. Yang, who bought a mini garbage bag, only to find out that because of bad luck, it turned out to be real household garbage -- a pile of shredded paper! Ms. Yang, who was blond and blue-eyed, was torn between tears and laughter. Feeling disappointed and angry, she suddenly found a small red satin bag hidden under the pile of garbage. Original containing a ring is very delicate, beautiful, careful observation, the style, and the people's princess, Kate Middleton, the same, she met many times on the Internet and television this ring, it is a pledge to propose to his girlfriend engagement - prince William inherited from his mother, Princess Diana's sapphire platinum ring! And ALTHOUGH THIS ONE IS produced from China's commemorative pure handicrafts, but still has very high collection value. "Ah! God, it's wonderful!" From surprise to anger to surprise, this elegant woman was on a roller-coaster ride in just a few minutes.

Yang Li told reporters that for white-collar workers suffering from workplace stress, buying junk can be a relief in their lives. More buyers posted online that it was not the usefulness of the gift that mattered, but the mystery and surprise of the moment the bag was opened. Just as some media commented on Yang Li's idea of "selling garbage", it was a successful marketing plan, which captured the childish psychological characteristics of the post-80s generation. What was sold was not garbage, but a beautiful psychological expectation. To Yang Li's relief, by the spring of 2011, "online shopping garbage" had become a popular fashion in many cities across the country. It was not only a tasteful and lifestyle thing to give a bag of "garbage" to a friend on April Fool's Day, but also a lot of people would ask: "Have you bought garbage recently?" It's confusing to older people.