Geeks logo

Using Keywords to Increase Your Views on Vocal Media

Optimizing Your Vocal Media Articles for Higher Search Engine Results

By Rick Henry ChristopherPublished about a month ago 6 min read

Introduction to Vocal Media Facebook Groups

There are several Vocal Media groups on Facebook. My favorite is Vocal + Assist - of course I am biased in the matter.

These groups all have one goal in common. That is to generate reads for the Vocal authors that are members.

Each group has its own niche. One does fun writing prompts to gin the creativity of the author's. Another has daily threads in which members add their stories. Others have Author of the Day features and fun games to get members involved.

The creators of these groups Judey Kalchik, Dharrsheena, Lisa Lachapelle, Frankie Martinelli, and several others are all sincere in developing an atmosphere that fosters kinship, fun, and most importantly reading.

I originally created Vocal + Assist because I wanted to develop a place where both authors and readers could meet.

So, what or who is the main factor that makes these groups function? One could argue it's the admins and moderators that come up with the fun activities such as Mike Singleton, Cathy Holmes, Heather Hubler, and so forth. Some of them work with multiple groups.

The reality is the members of these groups are the main factor. They make these groups happen. They share reads, participate in conversations, pose questions to the group, and become friends and admirers.

Still though it all boils down to one thing: The almighty read.

Why are these reads so important?

1. Reads lead to subscribers. The more subscribers you have the more potential you have to receive reads for your stories and tips. Subscribers are more apt to leave a tip.

2. Reads can lead to your story becoming a Top Story. Believe it or not Top Stories are mostly chosen due to engagement and not so much quality. Top Stories receive a $5 bonus which is a nice little incentive.

3. Reads bring engagement such as hearts, insights, and comments. One all authors love is engagement, critique, and feedback on their writing. This is how we grow as writers.

4. Reads bring recognition and satisfaction to the works of the author.

5. But what's the one thing we're looking for? Reads bring monetary gain to the author. The monetary gain may be modest, but it is something. It takes 5,000 reads for a Vocal+ author to earn $30.

Monetary Gain

Let's talk a bit about monetary gain. Most authors tend to focus on creating stories/poems specifically to earn Top Stories. There is absolutely nothing wrong with that. But there should be a two-prong goal if you are looking for optimal earnings. The goal is to create works that will earn Top Story status and achieve Search Engine activity.

Quite a few people put out a stream of poems, which for the most part are quick and easy to write and publish. If you are fortunate enough to earn a Top Story with your poem you will also receive more reads than normal. The poem that receives a Top Story is going to get between 70 to 100 reads. 100 reads gets you 60¢. Potentially a Top Story poem can earn you $5.60 (and more if you get a tip). The same goes for a fiction/non-fiction story.

However, if you focus on Search Engine Optimization (SEO) that's where the steady stream of passive income comes in.

Search Engine Optimization (SEO)

Now, when I say passive income that does not mean you don't have to work for it. First point is poems and fiction/non-fiction stories generally are not going to trend on the search engines. Informative articles are your best bet for SEO. Whether it be a story on a celebrity or an instructional article such as freeing up a clog in your toilet, a music list or a recipe.

Simply writing an article is not going to guarantee search engine activity. The most important factor in SEO is the title. Let's say you are writing an informational piece on unclogging your toilet. Titling it "Unclogging Your Toilet" will get you on the search engines - but you will be low in the search maybe #328,972 or so. Nobody will see your article.

How do you get an article that ranks higher in the search engines? First let's work on the title. "Unclogging Your Toilet" is not going to get much traction but "5 Steps to Unclogging Your Toilet" will get you up to around #80,000 in the search engines - you probably won't get too many reads from that listing either. You want to come up with a title that is not overused and is focused on the type of people that will be reading your article.

Determining your Audience

Let's focus on the type of person that might be doing an internet search for unclogging the toilet. Most likely they do not know what they are doing. So maybe a title such as "Unclogging Your Toilet for Dummies" or "The Beginner's Guide to Unclogging Your Toilet." Now you're talking about a placing around #2,500 and that is a placing that will get you a stream of maybe 10 reads a month for quite some time. But how do you get a placing within the Top 100 results of a search engine? This is where keywords come into play.

What are keywords and where do you put them?

Keywords are a set of words that are focal to the topic at hand. Keywords for your article "The Beginner's Guide to Unclogging Your Toilet" are beginner, unclogging, and toilet. Those are your primary keywords. A set of secondary keywords could be plumbing, novice, how to help, bathroom, and so forth.

The best thing is to sit down and make a list of your primary and secondary keywords.

The Importance of Optimizing Your Subtitle

What do you do with those keywords? The primary keywords are already in your title. Now you can incorporate a combination of primary and secondary keywords in the subtitle. Maybe, "Plumbing Novice: Fixing a Toilet Clog". Now you've extended your search to include any combination of the words Novice, beginner, plumbing, toilet, unclogging, and clog.

Your subtitle is an extension of your main title and combined you can increase your search engine results. Search engines search for common words and phrases related to the user's search. Therefore the more relevant keywords in your content the more likely you will appear among the top of the search engine results.

But it doesn't stop here. You still have more work to do with your keywords.

Integrating your Keywords Articles

The last part of using your keywords is to integrate them into your article. Your primary keywords should be used many times throughout your article. Decide as to which is your most important keyword down to least important and how many times you will use each word.

Let's say unclogging is your most important keyword. You are going to use that keyword the most in your article. You might determine that ten times throughout is effective. Then you will use variations of unclogging such as unclog, unclogs, unclogged, etc.

"Starting out with a plunger should be your first method of unclogging your toilet." - this is a strong sentence as it includes two primary keywords.

"After your toilet is unclogged, you'll want to look at methods of keeping your toilet plumbing healthy." - in this sentence you've used two primary keywords and one secondary. Plus, you've used one of the primary words twice.

The following is an example of your determination of most important to least important keyword:

1. Unclogging (10 times)

2. Toilet (9 times)

3. Beginner (8 times)

4. Plumbing (7 times)

5. Bathroom (6 times)

6. Novice (4 times)

7. How to (3 times)

8. Help (3 times)

I hope this information has been helpful and easy to understand.

Soon, I will do a follow-up article on the importance of reciprocating reads.

social mediahow tofeature

About the Creator

Rick Henry Christopher

Writing is a distraction for me. It takes me to places unknown that fulfill my need for intellectual stimulus, emotional release, and a soothing of the breaks and bruises of the day.

Reader insights


Excellent work. Looking forward to reading more!

Top insights

  1. On-point and relevant

    Writing reflected the title & theme

  2. Expert insights and opinions

    Arguments were carefully researched and presented

  3. Easy to read and follow

    Well-structured & engaging content

  1. Eye opening

    Niche topic & fresh perspectives

  2. Excellent storytelling

    Original narrative & well developed characters

  3. Compelling and original writing

    Creative use of language & vocab

  4. Heartfelt and relatable

    The story invoked strong personal emotions

Add your insights

Comments (48)

Sign in to comment
  • mozhib10 days ago

    Thank you for the share. Well written

  • Judey Kalchik15 days ago

    So glad this was recognized as a top story!

  • Learning SEO to the fullest is at the top of my list of skills I want to learn. Thanks for the breakdown.

  • Erwin Smith23 days ago

    thank you, The example at the end really helped me to understand it better.

  • Tania Pangia27 days ago

    Such a good read, I look forward to implementing this in my future posts to grow my own account. Good luck on your future posts

  • So excellent Rick this was so helpful! I also am biased for Vocal+Assist! :) I also love Great Incantations! Excellent piece and congratulations!!

  • Usama Rasheed28 days ago

    Definitely worth read thank you

  • Cathy Deslippe28 days ago

    Thank you. I will have to look you up on Vocal Assist.

  • Denise Larkin29 days ago

    I needed to learn about this. Very informative. Thanks.

  • Esther Ami29 days ago

    Definitely worth the read!

  • Naomi Campbell29 days ago

    This was super helpful. Would you be able to do an article with examples of keywords you can use when writing a flash fiction or short story ?

  • Such a well written and helpful article! Also, don't forget to check my newest article about flying an airplane! It would be nice of you:)

  • Nivas29 days ago

    very useful information

  • "Believe it or not Top Stories are mostly chosen due to engagement and not so much quality." I'm sorry but I just don't believe it. To even suggest they are not of the utmost quality does a grave disservice to the many fine authors who have been selected for the high honor of having one of their stories selected as a Top Story. If these stories were not the best of the best would the authors be given such a valuable prize as 5 dollars? I think not. At best they could expect 1 dollar, or perhaps even 2 dollars, but 5 dollars? No sir, I am afraid not. The quality of the Top Stories on Vocal are beyond reproach and I say shame on you for even hinting they are not. Next you will try and tell me that the challege winners are selected based on the random feelings of whomever the judges happen to be, and not based on an evaluation of writing skill, quality, originality, or artistic merit. I mean come on. Are you crazy? Go back to writing for some two bit web rag like Medium if you are going to besmirch this fine publication with your crazy talk. We don't need your kind here. Lol!

  • Mariann Carroll29 days ago

    Congrats , You simplify the understanding on what attract readers . Thank you.

  • Laura29 days ago

    This article is a valuable resource for Vocal authors looking to maximize their earnings and readership. Thanks for sharing.

  • You can do internal linking and out bound linking also to increase the article SEO. Furthermore, H1 Tags also important for SEO. You can include your Primary keywords in H1 or H2 tags.

  • Loryne Andawey29 days ago

    Congratulations on your Top Story!

  • Atomic Historian29 days ago

    Great article Rick!! And I fully endorse the message about getting a Top Story. One of my poems, Comfort in Despair was selected as a Top Story when it was published five months ago. I somehow hit Rick's trifecta of Top Story goodies. I got the automatic Vocal Bonus, a $5 tip, and reads that are currently at 215, which comes out to $1.29. So, for something that took maybe 15-30 minutes to write, I've had one of my biggest successes. Listen to what Rick is saying, and it will help you.

  • Gene Lass29 days ago

    As others said below, it's interesting to think that SEO works counter to what we were taught for good writing. Repetition of key words and phrases to maximized search ranking. It's another reason why online content is the way it is, from clickbait to bots to amateur writers churning out crap for peanuts, but it makes sense.

  • Great insights, congratulations on top story mate!!!

  • Hyder Ali Bhatti30 days ago

    That was a helpful story. Thank you : )

  • PK Colleran30 days ago

    Very helpful. Thanks!

  • Caroline Jane30 days ago

    I saw this pop up the other day and read it. Great top story. Helpful and very easy to follow. Thank you for sharing and congratulations!

  • Allie Bickerton30 days ago

    I found this to be quite helpful. Thank you! I’m looking forward to reading the next one. Congrats on Top Story! It seems articles like these always win Top Story when “Vocal” is a key word in the main title. This explains it well.

Find us on social media

Miscellaneous links

  • Explore
  • Contact
  • Privacy Policy
  • Terms of Use
  • Support

© 2023 Creatd, Inc. All Rights Reserved.