New Apple Leak Confirms iPhone 15 Price Shock

The iPhone 15 price shock is confirmed by a new Apple leak. Although the iPhone 15 has already revealed many of Apple's most significant design changes, there are growing concerns that the company will also raise prices. And now, a prominent voice in the industry has confirmed those worries.

Dan Ives, a well-known Wed bush analyst, said in a new research note that was seen by Barron's that the iPhone 15 range will, in fact, cost more than the current models. Following that, Ives made an appearance on CNBC and stated once more that the average selling price of the next-generation iPhone will rise.

Ives has a solid track record in this area. He has previously warned of price increases for the iPhone 14 outside of the United States, which Apple followed through on. However, with the iPhone 15 lineup, this is expected to change, with multiple analysts and insiders predicting price increases of up to $200, particularly for the iPhone 15 Pro and Pro Max models.

Although Ives has not provided a specific figure, he is the most prominent individual to support these price hike claims. While this will undoubtedly cause concern among consumers in the United States, international customers may experience their second significant price increase in a row.

Apple, iPhone 15, iPhone 15 Pro, new iPhone, iPhone 15 release, new iPhone upgrade, Leaked dummy units reveal that every model of the iPhone 15 range has a USB-C port MACRUMORS In spite of this, Ives maintains his bullish outlook on Apple, raising his 12-month stock target from $205 to $220. After his research revealed that approximately 250 million iPhones have not been upgraded in over four years, creating a huge backlog of potential buyers, he believes the iPhone 15 cycle could be a “trophy case” moment for the company, shifting 235 million to 240 million units.

It remains to be seen whether Apple has done enough with the iPhone 15 lineup to drive this number of sales. Although widespread leaks indicate that the designs of the iPhone 15 and iPhone 15 Plus have been updated, and that the iPhone 15 Pro and Pro Max models now include faster processors, better cameras, an "Action Button," and a switch to USB-C across the entire range, the overall improvements are minimal.

In addition, early iPhone 16 leaks indicate smartphones that are significantly more ambitious, with one influential leaker going so far as to actively discourage upgrades to the iPhone 15. This, combined with price increases, will put Apple's renowned loyal customers to the test this year.

Update on 06/12: A reliable source has contacted me and believes that Apple will also raise the price of the iPhone 15. Although Ives claims that the average selling price of the next-generation iPhone will rise, my source claims that this will likely occur in the United States through price increases for the iPhone 15 Pro and Pro Max rather than for the standard models.

My source claims that a $100 increase is more likely due to Apple's uncertainty regarding whether or not to raise the price of the iPhone 15 and iPhone 15 Plus, in contrast to previous leaks that claimed increases of up to $200. If this is true, the price breakdown would be as follows:

iPhone 15: $799; iPhone 15 Plus: $899; iPhone 15 Pro: $1,099; iPhone 15 Pro Max: $1,199. Given that standard models are increasingly based on Pro versions from the year before, a wider price gap between Pro and non-Pro models would make perfect sense. For instance, the design and chipset of the iPhone 15 and iPhone 15 Plus will be identical to those of the iPhone 14 Pro and iPhone 14 Pro Max. The iPhone 15 Pro and Pro Max, on the other hand, will get a new design, a new chipset, and better cameras.

A $100 price increase is unlikely to dissuade Pro buyers, given that the majority of iPhones are purchased on long-term contracts. However, the wider price gap may be sufficient to reenergize sales of standard models, which have stagnated in recent years. Therefore, by raising prices, could Apple actually increase iPhone sales? It is very likely.

13 June Update: Investment firm Jeff Pu, an industry analyst with Haitong International Securities, has joined those who claim that Apple will raise the price of the iPhone 15.

Supercharged obtained an investor's note from Pu stating that he anticipates a price increase for the iPhone 15 Pro Max will result in an increase in the average selling price of iPhone 15 models. This is in contrast to other reports that state that sales of both iPhone 15 Pro models are expected to rise, with Apple focusing on narrowing the gap between the Pro and standard iPhones.

At the beginning of the previous year, there was some rumor that Apple would release an iPhone 15 Ultra at a higher price point to either replace or even surpass the Pro Max. However, this model was swiftly rejected. All things considered, the iPhone 15 Ace Max will separate itself from the iPhone 15 Master with a periscope optical long range focal point, an element that Apple might consider deserving of a different cost knock.

In addition to the pricing, Pu claims that he anticipates that the iPhone 15 lineup will feature improved RAM performance, including new 48-megapixel primary cameras with three-stacked sensors and faster LPDDR5 for standard models. This sensor was present on the iPhone 14 Pro and Pro Max, which is consistent with Apple's trickle-down approach for earlier generations of entry-level iPhones.

Pu says that the iPhone 15 and iPhone 15 Plus will use the 4nm A16 Bionic chip from the iPhone 14 Pro and Pro Max, while the iPhone 15 Pro and Pro Max will use the next-generation 3nm A17 chip. He also reiterated that the periscope lens will only be available on the iPhone 15 Pro Max.

Apple's system of giving over Ace elements to standard models year-on-year checks out according to an improvement perspective. All things considered, it is difficult to move away from the way that this causes passage level iPhones to feel like an untimely idea, and the iPhone 14 and iPhone 14 Or more, specifically, were reprimanded for being unacceptable. a charge that leakers have already leveled against the iPhone 15 and iPhone 15 Plus