3 Benefits of Using Emojis in Your Content?

Have you come across content in Google with Emojis in the snippets or in the title?

After Google re-introduced support for emojis on SERPs, there has been a lot of debate about whether or not it is helpful for SEO.

Many marketers think adding emojis to your blog post title or a snippet can strategically help you rank higher in search results.

But some argue that emojis have absolutely nothing to do with SEO or search results.

So I thought of coming up with this post to discuss whether or not emojis help improves your search rankings.

Here we’ll see if emojis are truly helpful for your SEO. And if it is, then how?

So let’s get started.

Can Emojis Improve your Search Rankings

Emojis don’t really have a direct impact on your SEO. But experts suggest that it can influence your search rankings in certain very powerful ways.

In the following section, we’ll look at how emojis can make that happen.

1. Boosts Ralvenace of Your Content

We all know that Google considers relevance as one of its most important ranking factors.

So when it gets a search query, it tries to display the most relevant content on the top and offer the best experience to its users.

When you add emojis to your title or search snippets, the relevance of your posts increases.

That’s because your emojis help you add visual cues to what your visitors are expecting. Besides adding the emojis, make your content look fresh.

Also, these emojis can help your audience feel more connected by creating an emotional bond with your content.

According to studies, 75% of U.S. emoji users feel more connected to people who use emojis. And as such, they are more likely to click on it.

2. Increases Visibility on SERPs

Another important reason why emojis can help you boost your search rankings is by increasing your visibility on SERPs. Using emojis on your title or search snippets helps your content stand out.

This will attract more attention from searchers in the form of leads, and they will want to click on it. And if people like your content, they might as well share it with their friends and family.

The more shares and clicks you get, the better it is. Because that way, Google will think that you have more clicks because people are finding your content helpful and valuable.

So it will quickly improve your search rankings and place you at the top of its search results.

3. Increases Organic CTR

No one likes reading dull posts. Adding emojis to your title and post snippets can make your posts look fun and interesting.

This will appeal to not just the younger generation but users across all age groups in general.

When that happens, you’ll be able to drive not just more organic CTR(click-through rates) but will also be able to boost your sales.

In a study by Adobe, 71% of Gen-Z and 67% of Millenials said they’d purchase a product from a brand that uses emojis.

This clearly means how beneficial it can be for you to add emojis to your content.

So that’s it. Those are the top 3 reasons why you should use emojis in your content. Although emojis may not directly influence your SEO, it definitely has the power to influence it indirectly.

Now, if you haven’t tried using emojis in your content before, it’s time you get started. Doing it before your competitors can give you an edge over them.

I hope you like and benefit from this post. If there's any other way you have benefitted from adding emojis to your content do let us know in the comments below.