6 Best Marketing Automation Tools & Platform in 2022

We all agree that digital marketing is a complex network of moving parts ... Today's digital marketers have multiple social media accounts, an ever-growing list of subscribers, and email campaigns. , Content creation and management, user behavior tracking, and mobile marketing efforts.

Once you reach your target audience through these channels, analyze the performance of their efforts to ensure that what they are doing is actually effective. Often, the tasks within a campaign are repetitive and mundane for digital marketers. For example, post a tweet or send an email to follow up on a campaign. However, this process is no longer necessary as it is now possible to easily streamline sales and marketing activities using so-called digital marketing automation tools.

1. Marketo

Marketo is a well-known digital marketing automation tool that "covers every channel and every interaction". The tool was recently acquired by Adobe and has since been integrated into the enterprise marketing cloud. One of the most mature tools on the market, Marketo includes a complete suite of tools including email marketing, social marketing, budget management, lead development, website customization and more. Users can easily connect their existing tools to Marketo through LaunchPoint, the Marketo marketplace.

2. Pardot

Pardot is Salesforce's B2B digital marketing automation software that supports B2B analytics and account-based marketing solutions. It also provides CRM integration, email marketing, customer scoring, and customer care capabilities. Users can track almost every interaction on their website and use specific parameters to generate predictive results for potential customers. This tool may not be affordable for small businesses.

3. Sendinblue

Starting as a digital agency, Sendinblue has become a great digital marketing automation tool with a focus on email marketing and email services. With this tool, you can easily compose compelling emails using drag-and-drop or one of the mobile compatibility templates. Users can also use SendinBlue to create automated workflow channels. This allows you to create multi-step, multi-channel campaigns in minutes with unlimited variations. Whether you need to manage your email campaigns, send text messages, or save time with automation, Sendinblue helps you do it efficiently, on a budget, and in your language.

4. Oracle Eloqua

Oracle Eloqua is a digital marketing automation solution for monitoring customers at every stage of the purchasing process. This tool for B2B and B2C marketers allows marketers to plan automated campaigns while at the same time customizing them. Like Marketo, Eloqua has a great marketplace with a lot of integration with third-party services. This means that every step in the marketing process can be more personalized and streamlined. Campaign management within Eloqua is very easy and intuitive and is used to send simple and complex email campaigns. You can integrate all your assets (emails, forms, landing pages, etc.) into your campaign to make your reports easier and more comprehensive.

5. Exponia

Exponea, a customer data platform, integrates customer data from multiple online and offline sources. Data is centralized on the customer data platform, where it is argued and enhanced so that other third-party tools can understand it and leverage it for marketing campaigns, customized analytics, and other needs.

6. SalesFusion

SalesFusion is a state-of-the-art digital marketing automation solution that provides a comprehensive and flexible feature set for automating lead generation, campaign creation, and more. Marketing automation modules are available on a standalone basis (unless you also want to use sales automation and customer service and support modules, of course). Within the Marketing Automation module, you can use tools such as key scoring, nutrition, marketing analysis, media planning, and marketing resource management.

Good marketing has the ability to differentiate itself from the competition. However, it can be difficult to keep up with tactics that work and tactics that don't. With digital marketing automation tools, you can focus your time and attention on other efforts that drive your company's success.