A "Bad Girl"Road to Fortune

Judge Irina is a high school fine arts student at an art school in Liverpool, England. In the eyes of the teachers, Elena is a bad student. She is full of personality, rebellious, and unruly. She never listens to the teacher carefully, often sleeps in class, and sometimes deliberately picks on the teacher's teaching faults.

However, Elena herself does not think that he is a bad student, on the contrary, she hates the art teachers' step-by-step teaching methods -- the old art theory, the invariable painting skills, the dull work of everyone... Art teaching should not be stubborn conservative, she felt that the pen is a cold fish, formal portraits, or the part, have no white space landscape paintings, which should keep pace with The Times, in line with the current social trends and young people the pursuit of self, shows personality preferences, as far as possible some more relaxed cute, gives a person cheerful and relaxed feeling.

On the same day, Elena argued with the teacher about what to teach in class, and the teacher told her that she had to reflect on her "inappropriate" argumentative behavior and apologize, or she would never come to class again. Unexpectedly, the stubborn Elena immediately packed up her bag and left without looking back.

Elena decided to go back to the country to see her grandparents. Before she left, she drew a cartoon on her computer of a dog and a kitten with whom she lived all day, her grandparents, and the old 18th-century house where they lived. The whole painting is playful and incomparable, the lively and lovely animals are full, and the closeness of the characters is within reach.

After finishing the drawing, Elena sent it as a greeting card to several of her closest friends, because the annual Christmas break was coming up in a few days, and her grandmother in the countryside had no computer or Internet access, so she wanted to send her holiday wishes early.

After that, Elena went back to the country for a vacation.

A month later Elena was back in Liverpool - forced by her family to go back to school and finish her studies. However, when she opened her computer's mailbox, she was shocked to find more than 1,700 new emails - the most she had ever received. Intrigued, Elena opened the emails one by one, all asking if she had any more cartoons like this and if they needed any more.

It turns out that when friends saw Elena's cartoon card, they thought it was so funny that they forwarded it to their friends, and their friends forwarded it to their friends. Of course, Elena's email address was also forwarded each time. As a result, many of the people who received the cards liked them so much that they thought it was fun and personal, so they emailed Elena to ask if she had any more cards and where they could be found. Half of them said they would pay a modest fee.

After reading these emails, Elena, a high school student, was keenly aware of the business opportunities and immediately decided to open a cartoon greeting card drawing company. She set up a website to draw cartoon greeting cards, especially for young people, such as birthday cards, holiday cards, college cards, wedding cards...

She quickly made her first fortune with more than 850 customers who paid to come to her door. With that money, she expanded her market even further.

Elena now has more than 200 cartoon cards of all types, and anyone who pays a £7 annual membership fee can use any of them on her website.

Encouragingly, Elena now has more than 270,000 users and earns a regular income of nearly £2 million a year on a very low-cost basis with just herself and two hired staff.