Families logo

Parenting and Freelance Marketing: A Match Made in Heaven

Combining the Best of Both Worlds: How Parenting and Freelance Marketing Can Lead to Success

By Justin BarneyPublished 6 months ago 14 min read
Parenting and Freelance Marketing: A Match Made in Heaven
Photo by Alexander Dummer on Unsplash

Being a parent is no easy feat. Between juggling the needs of your children and running a household, it's easy to forget about your own professional development. But with the rise of freelance marketing opportunities, it's become easier than ever for parents to earn a living while still having the flexibility to prioritize their family.

In this post, we'll discuss the top five freelance marketing skills that every parent should learn in order to thrive in the modern workforce. With these skills under your belt, you'll be able to create a successful career on your own terms, while also being there for your family.


For parents looking to pursue a flexible career path, freelance marketing is an ideal choice. By learning the top 5 skills in this field (content marketing, social media marketing, email marketing, SEO, and PPC advertising), parents can enjoy the benefits of working from home while still having time for their children. There are numerous online resources available to help parents learn these skills and manage their time effectively. With the right training and dedication, anyone can become a successful freelance marketer while still being an attentive and loving parent. Click Here to learn how to begin freelance marketing!

Why Freelance Marketing is a Great Option for Parents

Being a parent is a full-time job, and many moms and dads find it challenging to balance work and family life. But with freelance marketing, parents can enjoy the best of both worlds.

First of all, freelance marketing offers the flexibility that most parents crave. As a freelancer, you get to choose your own hours and work from anywhere you want. This means you can be there for your kids when they need you and still have time to focus on your career.

Another reason why freelance marketing is a great option for parents is that it can be very rewarding. When you work as a freelancer, you have the opportunity to build your own business, work with clients you love, and make a difference in the world.

Finally, freelance marketing is an excellent way to stay up-to-date with the latest trends and technologies. As a marketer, you need to constantly learn and adapt to new platforms, tools, and strategies. This can help you stay competitive in the job market and make your services more valuable to your clients.

All in all, freelance marketing is an ideal career choice for parents who want to have more control over their work-life balance, pursue their passions, and stay on top of their game. If you're a parent who wants to take your career to the next level, then keep reading to learn about the top five skills you need to succeed in freelance marketing.

The Top 5 Freelance Marketing Skills to Learn

If you're a parent looking to break into freelance marketing, there are some key skills you should start developing. Here are the top five freelance marketing skills you should focus on:

Skill #1: Content Marketing

Content marketing involves creating valuable content that attracts and engages your target audience. This could include blog posts, infographics, videos, and more. By producing high-quality content, you can build trust with potential clients and position yourself as an expert in your niche.

Skill #2: Social Media Marketing

Social media marketing involves promoting your brand and content on social media platforms like Facebook, Twitter, and Instagram. By building a strong social media presence, you can increase your visibility and connect with potential clients.

Skill #3: Email Marketing

Email marketing involves creating and sending email campaigns to your subscribers. By building a list of interested subscribers and sending them relevant content and offers, you can drive traffic to your website and build your brand.

Skill #4: SEO

Search engine optimization (SEO) involves optimizing your website to rank higher in search engine results pages. By optimizing your content for keywords and improving your website's structure, you can drive more organic traffic to your site and attract more potential clients.

Skill #5: PPC Advertising

Pay-per-click (PPC) advertising involves creating ads that appear at the top of search engine results pages and other online platforms. By targeting your ideal audience and bidding on keywords, you can drive targeted traffic to your website and generate leads for your business.

5 Skills That Are Essential For Success

These five skills are essential for anyone looking to succeed as a freelance marketer. By mastering these skills, you can position yourself as an expert in your niche and attract more clients to your business.

Skill #1: Content Marketing

One of the most crucial skills that every freelance marketer should master is content marketing. In today's digital age, the value of content is more important than ever before. With so many businesses competing for attention, it's essential to produce high-quality, engaging, and informative content that will resonate with your target audience. As a parent, you already have many skills that are useful for content marketing, such as the ability to communicate effectively and to understand what resonates with different types of people.

The first step in content marketing is to develop a content strategy that aligns with your goals and your target audience's interests. This includes determining what topics you want to cover, which channels you want to use, and what types of content will be most effective in reaching your audience. Whether it's blog posts, infographics, videos, or podcasts, the key is to create content that provides value to your audience and encourages them to engage with your brand.

Another crucial aspect of content marketing is distribution. Simply creating great content is not enough if no one sees it. That's why it's essential to use social media, email marketing, and other channels to distribute your content and get it in front of your target audience. By building relationships with other bloggers, influencers, and media outlets in your industry, you can also increase the visibility of your content and gain more traffic and leads.

Overall, mastering content marketing is essential for any freelance marketer, and it's a skill that parents can easily learn and apply to their freelance businesses. By creating valuable content and effectively distributing it, you can establish yourself as an expert in your industry and build a loyal following that will help grow your business over time.

Skill #2: Social Media Marketing

Social media has taken the world by storm, and there is no better way for freelancers to market their services than through these platforms. Social media marketing involves creating engaging content, building brand awareness, and engaging with potential clients on social media channels.

Here are a few social media marketing skills that every parent should learn.

1. Social Media Strategy

To effectively market your freelance services, it's essential to have a social media strategy. Your strategy should include goals, target audience, messaging, and the social media platforms that best suit your audience.

2. Content Creation

The content you post on social media should be high-quality, engaging, and relevant to your audience. This includes creating compelling graphics, writing captions that grab attention, and using hashtags to increase your reach.

Engaging with your audience is critical to building relationships with potential clients. Responding to comments and messages, liking and sharing posts, and creating interactive content like polls and quizzes are effective ways to keep your audience engaged.

Monitoring your social media analytics helps you track the success of your social media strategy. This includes tracking follower growth, engagement rates, and website clicks to see what's working and what needs improvement.

Social media advertising is a great way to increase your visibility and attract new clients. With platforms like Facebook, Instagram, and LinkedIn, you can target specific audiences and set a budget that suits your needs.

By learning these social media marketing skills, you can effectively market your freelance services to a broader audience and attract new clients. It's an excellent way to grow your business and achieve work-life balance as a parent.

Skill #3: Email Marketing

Another essential skill for any freelance marketer is email marketing. With more than half of the world's population using email regularly, it's no wonder that this marketing method remains an effective way to connect with potential customers. As a parent, mastering email marketing can help you generate leads, nurture customer relationships, and even drive sales without sacrificing precious time with your family.

To excel in email marketing, you must first understand the importance of building a strong email list. This requires developing a strategy for capturing email addresses from interested prospects and creating valuable opt-in incentives such as free resources, special discounts, or exclusive content. Once you've built a solid list, you'll need to craft engaging email campaigns that deliver personalized messages to your subscribers.

Effective email campaigns should be segmented, personalized, and well-timed to maximize their impact. Segmenting your email list based on subscriber demographics, behavior, and preferences can help you deliver targeted messages that are more relevant and useful to your audience. Personalizing your emails by using the subscriber's name, purchase history, or browsing behavior can help you establish a closer relationship with your audience and increase engagement rates. Finally, sending your emails at the right time, based on your subscriber's location, time zone, or behavior, can help you maximize your open and click-through rates.

As a parent, you can benefit greatly from mastering email marketing. It allows you to communicate with potential clients on your own schedule, rather than waiting for clients to respond to your proposals. It can also help you build long-lasting relationships with customers, and boost your income in the long term. Plus, email marketing is a highly transferable skill that you can use to market your own parenting-related services or products.

There are plenty of resources available for parents who want to learn more about email marketing. Some useful ones include HubSpot's email marketing certification course, Mailchimp's email marketing guides, and Campaign Monitor's email marketing resources. You can also leverage online courses, blogs, or forums, and reach out to other freelance marketers or parenting bloggers for advice. The key is to invest time and effort into mastering this essential freelance marketing skill.

Skill #4: SEO

Search Engine Optimization (SEO) is a vital skill in the world of freelance marketing. SEO is all about optimizing your website and its content to rank higher in search engine results pages (SERPs) for specific keywords. The goal is to increase organic traffic to your website, which can translate to more leads, sales, and revenue.

Some key aspects of SEO include keyword research, on-page optimization, link building, and tracking and analyzing metrics. As a parent, mastering SEO can be incredibly beneficial, as it can allow you to attract new clients and increase your earning potential.

To get started with SEO, you should first focus on conducting thorough keyword research. This will involve identifying the keywords that your potential clients are searching for in Google, and then creating content that is optimized for those keywords. This could include writing blog posts, creating landing pages, and optimizing your website's homepage.

In addition to creating high-quality content, you should also work on building high-quality links back to your website. This can be done through a variety of tactics, such as guest blogging, creating infographics, and reaching out to other websites in your niche.

Finally, you'll need to track your progress using analytics tools like Google Analytics. This will allow you to see which keywords are driving the most traffic to your site, which pages are performing the best, and where you may need to make adjustments.

Overall, mastering SEO can take some time and effort, but the rewards can be well worth it. As a parent, being able to attract new clients and generate more revenue can be incredibly beneficial, and SEO is one of the most effective ways to do so.

Skill #5: PPC Advertising

Pay-per-click (PPC) advertising is another important freelance marketing skill that every parent should learn. PPC is a form of online advertising in which advertisers pay each time a user clicks on one of their ads. This means that advertisers can get instant traffic to their website by paying for clicks instead of waiting for organic traffic to grow over time.

PPC advertising is a powerful way to drive traffic to your website, and it can be an incredibly effective way to promote your products or services. This skill is particularly useful for parents who are looking to market their businesses, as it can help them reach their target audience quickly and efficiently.

To get started with PPC advertising, you will need to learn how to create ad campaigns, select relevant keywords, and create effective ad copy. You will also need to learn how to track and analyze your campaigns to determine which keywords and ads are performing the best.

One of the biggest benefits of learning PPC advertising as a parent is that it allows you to reach your target audience without spending a lot of money. PPC advertising can be highly targeted, which means that you can choose exactly who sees your ads. This is particularly useful for parents who are marketing products or services that are geared towards a specific age group or demographic.

Another benefit of learning PPC advertising is that it can help you stand out from your competitors. By using highly targeted keywords and creating effective ad copy, you can create ads that are more compelling and relevant than those of your competitors.

To learn PPC advertising, there are a variety of online resources available, including courses and tutorials. Many of these resources are free or low-cost, making it easy for parents to learn this valuable skill without breaking the bank.

Benefits of Learning These Skills as a Parent

As a parent, there are numerous benefits to learning freelance marketing skills. Firstly, freelance marketing allows parents to have a flexible schedule, which is perfect for those who want to spend more time with their children. Instead of working a traditional 9-5 job, parents can work on their own time, which means they can work when their children are at school or asleep.

Secondly, freelance marketing can provide a substantial income, which can help support a family. By working from home, parents can save on childcare costs and other expenses associated with a traditional office job. Plus, freelance marketing is a great way to earn extra money while still being able to focus on parenting.

Thirdly, freelance marketing can be an excellent way to improve a parent's skills and keep them relevant in the job market. By learning and practicing these marketing skills, parents can gain valuable experience that can translate to other career opportunities down the road.

Fourthly, freelance marketing skills can be used to market a parent's own business or project. Whether a parent is starting their own blog, e-commerce store, or service-based business, knowing how to market their offerings effectively can lead to more success and profitability.

How to Learn these Skills While Juggling Parenthood

Being a parent is a full-time job that often requires your undivided attention. However, it is still possible to learn new skills and further your career in freelance marketing while taking care of your children. Here are some tips on how to do it:

1. Create a Schedule: Make a daily or weekly schedule that includes designated time for learning. It can be as little as 30 minutes a day, but consistency is key. Let your family know about your schedule so they can respect your time.

2. Use Nap Times or Bedtimes: Take advantage of the moments when your children are sleeping to work on your skills. This may require you to give up some of your own free time, but it will be worth it in the long run.

3. Find Online Resources: There are numerous online resources available that offer free or affordable courses on freelance marketing skills. You can learn at your own pace and on your own schedule.

4. Network with Other Freelancers: Join online communities or attend events where you can connect with other freelancers. They can offer support, advice, and even potential job opportunities.

5. Get Help: It's okay to ask for help from your partner, family members, or even a babysitter. Explain the importance of your learning goals and ask for assistance in caring for your children during your designated learning time.

In summary, learning new freelance marketing skills as a parent requires planning, dedication, and support from others. But with the right mindset and resources, it is possible to achieve your goals and create a successful career while juggling parenthood. Click Here to Join Others in their freelance marketing journey.

how toparentsmarriedadvice

About the Creator

Justin Barney

Hustling for those who matter most. Being a dad and husband motivates me to work harder every day, especially after seeing the hardships of a traditional 9-5. Freelancing is the perfect balance for family and financial success.

Reader insights

Be the first to share your insights about this piece.

How does it work?

Add your insights


There are no comments for this story

Be the first to respond and start the conversation.

Sign in to comment

    Find us on social media

    Miscellaneous links

    • Explore
    • Contact
    • Privacy Policy
    • Terms of Use
    • Support

    © 2023 Creatd, Inc. All Rights Reserved.