Why choose a digital marketing career in Singapore?

Singapore has maintained a focus on driving growth and innovation in the tech sector. Because of this emphasis on tech, many companies are going digital and seeking talent with digital marketing skills. This article covers everything you need to know about a digital marketing courses in Singapore.

1. It’s an innovative and exciting field.

As technology evolves, digital marketers have the opportunity to find new and exciting ways to reach consumers. For instance, many social media managers use AI chatbots to assist more customers by answering the most common questions. As video game technology evolves, there has also been a trend of brands collaborating with gaming companies to hold virtual in-game events. These are just some ways marketers use technology to attract, retain, and engage customers. 

2. Enjoy greater job security and a lucrative digital marketing salary.

According to marketing interactive, Singaporean employers ranked “digital marketing” and “digital marketing strategy” among the top five job roles they aim to fill. Digital marketing is also among the five most in-demand tech skills in Singapore. 

Moreover, digital marketing has become an umbrella term for various specialisations, such as SEO, content marketing, et cetera. As the industry evolves and changes, it’s easy to pivot from one genre to another through upskilling.

Furthermore, the average digital marketing salary is quite lucrative. The annual salary for a Digital Marketing Manager ranges from $45,000 to $110,000. If you work your way up to Digital Marketing Director, you can earn as much as $84,000–$250,000 a year. 

3. There’s a specialisation for every skill set and interest.

Digital marketing has a wide range of subspecialties for people with different talents and interests. If you’re a more creative fellow, you can go into content marketing or UX design. If you’re more into number-crunching, you’ll be in demand as a digital marketing analyst. You could also become an SEO or SEM manager. 

Moreover, you could go into marketing for an industry you’re passionate about. Love reading? Look for digital marketing openings at publishing and bookstore companies. Are you a foodie? Every restaurant needs a savvy digital marketer to help them stand out from the stiff competition. 

4. There’s a low barrier to entry.

Unlike hard tech jobs where you may need a solid background in IT, employers seldom look for a marketing degree so long as you can prove you have the skills required. And there are all kinds of online courses you can take to acquire these skills.

5. You can opt for flexible work. 

Given the nature of their job, digital marketers can work from anywhere so long as they have a laptop and a good internet connection. Because of this, employers are more open to offering flexible work arrangements to digital marketing employees. If you have sufficient experience, you could even go freelance and build your roster of clients.

According to Marketing Interactive, these are the digital marketing skills that are most in demand in Singapore:

• Data Analysis
• Project Management
• Research
• SEO/SEM
• Social Media

The people who thrive in digital marketing are creative problem-solvers who use all the information at their disposal to make data-driven decisions. They’re creative and innovative, meaning they can come up with unique and memorable campaigns. Furthermore they have a growth mindset.

They are constantly upskilling and keeping abreast of industry trends and best practices. They are also flexible enough to keep up with this fast-paced field. Finally, they have good business sense. After all, at the end of the day, marketing’s goal is to increase sales and profits. The best digital marketers must justify campaign expenses by showing a return on investment. 

Digital marketing is an exciting field with plenty of room for growth. With its low barrier to entry, attractive salary, and variety of specialisations, it could be the perfect career for you.