What are heatmaps? A complete guide to heatmaps

Heatmaps can help you understand your website visitors better. You can know where they click or what actions they take on your website. What elements do they notice, and what goes ignored by them? Well, not only in this way, but website heatmap can help you in many different ways that we’ll discuss later. But do you know there are different types of heat maps?

In this blog, we give you detailed information about heatmaps and how you can create a free heatmap.

What is a website heatmaps?

A heatmap is a visual representation of data, and the values are shown by the intensity of color. They are crucial as they show what’s working and what’s not working on your site or web page.

Heatmap of website can enable you to carry out A/B testing easily. You can place CTA buttons or elements differently and test them with heatmaps. This will help you know if users’ interaction and engagement are affected. Online heatmaps can make data evaluation and understanding easy. Heatmaps make it easy for marketers, researchers, and product managers to present data to teams.

History of Heatmaps

Heatmaps are assumed to have originated in the 19th century in the Paris districts. At that time manual gray-shading scale was used to present data patterns in tables and matrices.

The term ‘heatmap’ was coined in the early 1990s by software designer Cormac Kinney. He created it to present financial market data in real-time. At the present time, you can create heatmaps using Excel spreadsheets. You can also use insights tools like WebMaxy Analyzer or Hotjar for create heat map.

Who can use heatmaps and how it works?

Heatmaps can be of great use to digital marketers, product researchers, data analysts, UI/UX designers, and so on. They can be used by anyone who wants to understand their website visitors and improve their experience.

Google Analytics heat map extension can help you to discover deep insights like- why users are not clicking on CTA buttons or why they aren’t converting. Heatmaps can help you to get into the core of why users behave the way they do.

By using quantitative and qualitative data, you can execute in-depth heatmap analysis. You can identify user behavior patterns and trends and make changes accordingly. This will help you to increase your user engagement and further sales. Heatmaps also show the areas till where the users have scrolled down on the website. This way, you can know if the users are seeing the important information or not.

Benefits of using heatmaps

Heatmaps can help you see how the users interact with the website pages. They can help you to get answers to some of your crucial business questions, like,

• Are your users clicking on the CTA buttons or main links?
• If they reach or see important content?
• If there are any disturbing elements on the web page?
• Are website visitors facing any issues with the website?
• If people are clicking some unclickable elements?

Heatmaps can aid you in making data-driven and well-informed decisions. Heatmap tool are a visual and can help you understand when to make website changes.

What are the different types of heat maps?

In this section, we will tell you the different types of heatmaps that you can utilize. Basically, there are three different types of heatmaps, and each reveals distinct information. Below, we have explained each of them in detail for your information.

Click Maps

Click maps show where the users have clicked or tapped on your website. They can help you know if the CTAs are getting clicked and placed relevantly. The click maps are color-coded, and the most clicked areas are indicated with bright colors.

Scroll Maps

A scroll map is a type of heatmap that shows how far the website visitors have scrolled down on your website. They can help you know if the web pages are too long or not interesting enough for users to scroll down.

Move maps

Move maps exhibit how the users have moved their mouse through your website while navigating. This information can help you to know the concentration and distraction areas of your website.

How can you set heatmaps for free?

WebMaxy Analyzer is a heatmap generating tool that can help you to set free heatmap of website. Follow the steps given below to set free heatmaps on your web pages.

• Step 1: Create a WebMaxy Analyzer account. You can also use your Google account for this purpose.
• Step 2: Install the WebMaxy code to the backend of your website using the WordPress plugin or Google Tag Manager. People who responded with 7 or 8.
• Step 3: Now login to your WebMaxy Analyzer account and go to the dashboard.
• Step 4: Click on the ‘Analyze’ option, and a drop-down box will appear. Click on the ‘Heatmap’ and there you’ll get the ‘Create a heatmap’ option.
• Step 5: You need to add a title and the URL of the web page on which you want a heatmap.

Conclusion

Heatmaps can help you uncover a lot of information on what’s going on your website. You can know how your website visitors interact and engage with your website elements. This detailed and accurate information can aid you in making major changes.

WebMaxy Analyzer is a user behavior analytics tool that can help you in understanding your users. Along with heatmaps, it has many features such as session recordings, surveys & polls, feedback, funnel view, form analytics, push notifications, A/B testing, advanced integrations, and much more. Schedule a demo with our experts for more information on WebMaxy Analyzer, or email us at [email protected].

Set your heatmap instantly! Register for a free Webmaxy account, insert the tracking code into your website, and start using heatmaps right away. https://calendly.com/webmaxy/30min?month=2022-11

Heatmap FAQs

What is a heatmap?

Heatmap is a graphical representation of data, and the data values are represented with different colors. There are different types of heatmaps: Click maps, scroll maps and move maps.

How to create heat map?

You can create heatmaps for free with WebMaxy Analyzer. We have given above the simple steps to following which you can create heatmap of website.

How do website heatmaps work?

Website heatmaps reveal where the website visitors have clicked on the website. You can know what website components users are engaging with the most or least interacting with.

Why use a website heatmap?

Heatmap of website can help you get information related to your website. You can know what CTA buttons users are clicking on, where they’re clicking and till where they’re scrolling down on your website.

What heat map tool should I use?

You should use the WebMaxy Analyzer heat mapping tool, as it is free. The installation and set-up process is also very easy compared to other heat mapping tools.

What are heatmaps used for?

Heatmaps are used to track and view the interaction of the website visitors with the website. You can infer information like where the users have clicked and how far they have scrolled down on the website.