Types of eLearning content

At spring, we've analyzed thousands of customer cases and determined that the effectiveness of an eLearning course depends on its content. The more relevant, interesting and interactive the course, the more its effectiveness will be increased. There are many types of content to choose from. Here we list the main types to consider.

Online course

Simple online courses are often presented as slides with information and media (video, audio and images). Current authoring tools (called authoring tools) allow you to diversify slides with quizzes, dialogue simulations, and screen recordings (screencasts or video captures). The point here is to make the experience memorable and enjoyable. We recommend that you use this content ratio: 60% media to 40% text.

Quiz

Much like traditional school tests, online quizzes allow you to test what your employees have learned and retained from the lesson. Today's authoring tools allow you to create fun and interactive tests with question sequences, audio and video questions, drag and drop elements and much more!

Webinars

A webinar is an online conference, often recorded with a webcam. The speaker's computer serves as a blackboard on which the slides and videos are displayed.

This format has two advantages. The first is to be able to broadcast to thousands of employees at a time and the second to allow them to ask questions and receive answers in real time.

Video course

Video lessons make learning visually impactful. This format is fun and can be used for any subject. You just have to choose how you want to present it. A video course can be an interactive course with pop-up questions and gameplay elements, or a simple informational video.

Screen recordings

Screen recordings (also called screencasts or video captures) can help you demonstrate how to use specific software. For example, if you need to present a CRM to your employees, just show them how the software works with a screencast!

Video in front of the camera

In summary, this is a video of a person speaking in front of the camera. The aim is to spark the viewer's interest with a compelling story. It could be a success story, an interview with an expert, or a product highlight.

eBooks and Articles

Many LMSs have catalogs in which companies store books, long articles, case studies, etc. Together, these materials form a solid knowledge base that employees can access at any time during their training.

Dialogue simulations

Simulations help employees develop their skills. They simulate a real scenario that the learner may encounter in a professional context. It could be a conversation with a customer in a store, or a simulation of an engine failure in a factory… The main advantage here is that the learner can accomplish the task safely in a virtual environment without risk of potential real problems.

VR simulations

The most effective (and expensive) form eLearning can take is VR programs. They allow users to immerse themselves in a virtual experience to safely experiment and make mistakes.

Broadcast list

According to a survey we did, 60% of businesses use mailing lists. However, this format is not always suitable. You can teach business correspondence or SEO basics, but you should avoid email lessons on complex topics.

The downside is that when you use direct mail you lose control. You can't track how many people read the entire mail and what they remember from it.

Podcasts

Podcasts are very convenient. You can listen to them in place of the radio while jogging or driving your car. Podcasts are often long, so they need to be catchy and compelling so that the listener does not stay in good listening.

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