True Cost of Custom App Design: Is It Worth It for Your Brand?

How does it feel when you ask someone how much exactly it would cost to develop a customized app and the person replies, ‘It can’t be predicted’? Well, whether it’s about buying a new set of clothes or a new pair of jeans, wouldn’t it be great if you knew the exact cost of the same? Well, this is what we are here for because we don’t like to keep you in doubt about how much designing your next application would cost.

Well, when it comes to designing a custom application, there’s no doubt in the fact that the app design cost may vary as per your requirements. But, no it doesn’t mean that we won’t help you find out the cost to design zyour next big project. We’ve made this guide just for your ease and doubts. So, without any delay let’s begin.

What price range does your custom app fall under?

Understanding the cost of developing a custom mobile app can be tricky because it depends on many factors. However, here are some general price ranges that brand identity design services charge based on the complexity of the app…

Simple Apps

When it comes to simple apps, these have very basic functions like integrating a flashlight, calculator, or weather app. In 2024, these typically cost between $20,000 and $70,000.

Moderately Complex Apps

These apps have comparatively more advanced features and functionalities, such as adding social media platforms, eCommerce stores, or immersive features. The cost for these usually ranges from $70,000 to $150,000.

Highly Complex Apps

However, when it comes to complex apps, well, these apps are usually designed by using next-gen technologies like artificial intelligence, machine learning, or virtual reality. Examples include apps for finance, healthcare, or large enterprises. These apps often start at $150,000 and can go much higher than your expectations.

Therefore, to figure out where your app might fall within these ranges, consider the specific features and requirements you need. The more advanced your app is, the higher the cost will be. However, we have listed a few features and the cost associated with them to help you break down your budget better.

What types of custom features do you get charged for?

Creating a custom app to boost customer engagement, increase revenue, and gain a competitive edge involves budgeting for several key services, which are as follows…

Initial Planning (Mobile App Design Strategy Stage)

Cost: $5,000 - $15,000

Initial planning usually includes defining the app’s goals, target audience, and key features by conducting thorough market research and creating a strategic project plan.

Design and Prototyping (Concept Creation, Prototyping, and UX Design)

Cost: $10,000 - $50,000

After that comes developing the app’s concept, creating wireframes and interactive prototypes to designing one-of-a-kind UI/UX of the app.

Development (Engineering, including APIs and Backend Development)

Cost: $30,000 - $200,000+

This covers front-end and back-end development, including creating APIs, integrating third-party services, and developing the core app functionality.

Testing (Quality Assurance)

Cost: $5,000 - $30,000

Rigorous testing is done to identify and fix bugs which ensures compatibility across devices and platforms to guarantee a smooth user experience. That’s why some of the companies charge extra for this particular feature.

Ongoing Support (Maintenance and Support, including App Updates)

Cost: $5,000 - $20,000 per year

It includes regular updates, bug fixes, and technical support to keep the app running smoothly and securely.

Additional Cost Factors

Here are some of the additional factors that contribute to the overall budget of your custom app.

Design Approach

In-house Design: Generally more expensive due to salaries and overhead costs.

Outsourcing: $20,000 - $150,000, depending on the region and complexity.

Hybrid Approach: Costs vary widely based on the specific combination of in-house and outsourced work.

Location of Designers

US/Canada: $100 - $250 per hour

Western Europe: $80 - $200 per hour

Eastern Europe: $40 - $100 per hour

Asia (India, China, etc.): $20 - $80 per hour

App Complexity

Simple App: $30,000 - $50,000

Medium Complexity App: $50,000 - $100,000

High Complexity App: $100,000 - $300,000+

Third-party integrations (e.g., Payment Gateways)

Cost: $5,000 - $20,000

Integrating external services like payment gateways, social media logins, and other APIs.

Security Measures

Cost: $5,000 - $20,000

Implementing advanced security features to protect user data and ensure compliance with regulations.

App Store Submissions and Marketing

Cost: $2,000 - $10,000

Fees for submitting the app to app stores (Apple App Store, Google Play) and initial marketing efforts to promote the app.

Short Deadlines

Cost Increase: 20% - 50% premium

Expedited design or development often requires additional resources and higher costs.

Advanced Features (e.g., Offline Functionality, Custom Animations)

Cost: $10,000 - $50,000+

Features that require sophisticated programming and design efforts.

Well, these estimates can vary widely based on specific project requirements, developer rates, and market conditions. It's advisable to consult with multiple design and development studios to get accurate quotes tailored to your specific needs.

Conclusion

We hope our quick custom app design cost breakdown has cleared all of your doubts regarding the features you want to integrate into your app to fit your budget. But let us tell you one thing that should always be kept in mind, no matter what- exceptional design, unique engineering, and a customer-focused UI that emphasizes open communication, trust, and clarity, are what altogether make up a perfect custom app for your business. So, whether you are low on budget or high, always keep the quality on priority by hiring an experienced design studio for your next big project.