How to increase online sales for your business

No matter what industry you work in, or what your website sells, improving sales performance and increasing conversions is always going to be a key business target.

With consumers window shopping online now more than ever, many companies are finding that the way consumers are searching for products is changing, for example; detailed generic search queries are now growing faster than branded search queries.

With that in mind, and as an increasing number of businesses have taken to selling digitally, consumers are now able to explore the digital space and find out what is readily available to them on a wider scale, and businesses would benefit from utilizing this information to help maximize sales.

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Digital support champion for Welsh businesses, Superfast Business Wales, has shared the following seven tips for business owners to use to increase their online sales.

Take advantage of the technological advances of the past couple of years (Image: Canva) Make sure your website is mobile and user-friendly

Ensure the process of using your website is as simple as possible across all devices. Some consumers may prefer to purchase using their mobile device rather than on their laptop or personal computer, whilst others prefer to browse on a bigger screen.

Make certain that users can navigate and purchase easily via your website or chosen platform no matter what device they are using. Superfast Business Wales also warns that if your site takes more than 3 seconds to load, the consequence could be a loss in potential customers.

Take advantage of the technological advances of the past couple of years such as; branded shopping Apps, and shopping via social media platforms such as Instagram and Tik Tok. These channels are an extremely useful tool, especially if the majority of your web visits come from mobile.

Build a list of loyal email subscribers

Make the most of your email marketing by promoting it on all of your online touchpoints such as your website, blog, and social media. Once you have begun building up an engaged data list, not only will you have an audience of interested customers that you can regularly communicate with, but you will also be able to send personalized offers to drive subscribers to your website.

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You can split your email lists into new and existing customers. This will enable you to utilize retention and acquisition methods such as rewarding loyalty and offering one-time offers. This tailored approach will help to increase opportunities to convert clicks into sales.

Make the most of your email marketing (Image: Canva) Choose your language and copy carefully

The language you use plays an important role in the sales process, so choose positive, active language that drives the reader to purchase. Make the most of a clear call-to-action message, and test out limited-time discounts or offers to make sure your visitors are not becoming bored by your messaging. Your sales copy should create a sense of urgency among your site-visitors, compelling them to buy immediately, using techniques such as; displaying a countdown for time-sensitive offers.

Offer valuable, free content

Focus on developing engaging relationships before focusing on sales by offering free, high-quality content or information. This could be in the form of a free trial or a free consultation which will help to build your reputation as a reliable, authoritative source of knowledge.

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If you bombard visitors with sales language as soon as they hit your website, you run the risk of putting them off, but pinpointing frequent consumer problems whilst providing a viable solution will help to build trust with customers, making them more likely to purchase from you.

Thank you.