Wendi Deng

When media mogul Rupert Murdoch was attacked with shaving cream during a parliamentary hearing in Britain, former volleyball player Wendi Deng fended off the attacker with a powerful smash. With a slap in the face, Wendi wiped out negative reviews from rating agencies, sending News Corp shares up 6%. The media called her shot a "golden shot."

In fact, in addition to slapping attackers on the head, Wendi Deng is better at a different kind of "auction" -- auction. She is auction mad, a lot of things in the house, are she from large and small auction back, love auction to what extent? She said -- I'm an auction piece myself.

Grocery auctions are a fun way to save money

When she first arrived in the United States, auctions allowed Wendi to maximize her living needs with minimal expense.

At the time, she was studying languages at UCLA and working part-time at a Sichuan restaurant washing dishes for $4 an hour.

In Lowell, a neighborhood near the school, there's a weekend auction every Friday night. Unlike high-end sotheby's and Christie's auctions, there are no art, jewelry, antiques... They were all the things you can't live without -- ham, paper towels, underwear, shampoo, body wash, candy, coffee, cheese...

The items are from regular supermarkets. Because of the defect, the base price was set very low. A $9.90 bottle of family shower gel sold in supermarkets had a base price of 9 cents, with a markup of 10 cents each time. Wendi's first purchase was a $2.49 bottle of body wash.

Saving the equivalent of two hours' salary by holding the sign, Wendi quickly fell in love with the cheap and fun way to spend money.

After attending California State University, Northridge, Wendi was married for the first time, but still enjoyed the auction. Back then, garage sales -- setting up a stand in your garage, marking up your own prices and selling unwanted or superfluous items at bargain prices -- were in vogue. Wendi saw an opportunity in the disorderly garage sales, and decided to turn her neighborhood garage sale into a garage sale.

Community auction for Yale MBA

A planned garage sale was upgraded to a yard sale. When Wendi contacted her neighbors about collecting their unused items for auction, they quickly filled her garage.

Too busy to do it alone, Wendi invited three other students from her class to form a team to work on the auction.

The first yard sale was a huge success, with 283 lots offering no top bids and a total of $3,450, with Wendi earning more than $1,000 on a 30% commission cut.

Encouraged by their initial success, the foursome decided to take the auction to Los Angeles neighborhoods.

The community auction that swept Los Angeles led the four-member group to be named the best group in the northridge economics department. President Blake wrote wendi deng a letter of recommendation for her application to Yale Business School, calling her an "outstanding student."

Little did Wendi know that a sinecure that she loved to save money and do for money would be her ticket to Yale Business School.

Four years of auction life, let Deng Wendi more and more savvy. Her most successful bid was $390 for a blue and white porcelain lamp she brought from China. In a mysterious tone, she tells the subject that China is called China because of porcelain, and this lamp is made of the most traditional porcelain stone and kaolin, which is the most popular commodity exported from Ancient China to Europe.

Under a rendering, foreigners have been eager to raise the card, this daily necessities to the height of art. Wendi bought the lamp for only 50 yuan.

She began to understand one thing: everything, besides its own value, should have added value, and the added value can be much higher than its own net worth. The premise is to give it an artistic, legendary, wonderful, exciting, gimmicky title or phrase.

She thinks that as the auction works are like this, so can human beings. Just like adding value to the auction works, she also adds a charming halo and title to herself.

When She graduated from Yale, Wendi had a great resume: an Ivy League business degree, proficiency in English and Mandarin, and superior organizational skills. By any measure, she was a rare talent, which led to her being hired by News Corp. 's StarTV as the only Chinese woman to hold a management position.

Auction is a business activity, but also a career planning

But two of wendi's greatest achievements were her marriage to Rupert Murdoch and her status as one of the world's top tycoons.

Though she has become so rich that she doesn't even have to ask for money, Wendi has a personal passion for auctions.

She played with a big one, too. With her husband at her back, Wendi Deng took MySpace for $580 million when it came up for auction. A year later, MySpace's market value had grown to $6 billion. After moving into China, Wendi gave it its Chinese name, MySpace, and she became the "strategy director" of MySpace China.

Wendi said: Auction looks like a business activity, but it's actually more like a career plan. She has participated in and hosted numerous auctions, at least thousands of which have been sold by her master and by herself. But she thinks her proudest lot is herself.

Green card, degree, multinational companies, money, social status, influence... One after another, she won the halo of her appreciation and enveloped herself, gradually upgrading herself from an ordinary divorced Chinese female student to an excellent student, opinion leader, Ivy League elite, top rich woman and future power holder...

There are many women who want to marry successful men, but most of them are just waiting for the opportunity, waiting for the price to sell. Why can't you take the initiative to increase their size, like Wendi Deng shot a "good price" like people left to dust?