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The History Of Netflix

From DVD Rentals to Global Streaming Giant

By Uzair KhanPublished about a year ago 3 min read
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Netflix is one of the most popular streaming services in the world, with millions of subscribers in over 190 countries. The company has revolutionized the way we watch television, and its success story is nothing short of remarkable.

Netflix was founded in 1997 by Reed Hastings and Marc Randolph. Initially, the company offered a subscription-based DVD rental service. Customers could choose from a selection of movies and TV shows online and have the DVDs delivered to their homes by mail. This was a significant improvement over the traditional video rental stores, where customers had to physically go to the store to rent a movie and return it when it was due.

Netflix quickly became popular among movie enthusiasts, and by 2002, the company had over 600,000 subscribers. However, the company was facing tough competition from Blockbuster, the largest video rental chain in the world at the time. Blockbuster had over 9,000 stores worldwide and was a formidable opponent for Netflix.

In 2003, Netflix made a bold move that would change the course of its history. The company launched its online streaming service, allowing customers to watch movies and TV shows instantly on their computers. This was a significant shift from its DVD rental model, and it would prove to be a game-changer for the company.

Initially, the streaming service was only available on computers, but Netflix soon expanded its reach to other devices such as gaming consoles, smartphones, and smart TVs. This made it easier for customers to access the content they wanted to watch, and it also helped the company grow its subscriber base.

By 2010, Netflix had over 20 million subscribers, and it was showing no signs of slowing down. The company was investing heavily in producing original content, and it was quickly becoming known for its hit shows such as House of Cards and Orange is the New Black. These shows were a huge hit among audiences, and they helped Netflix establish itself as a major player in the entertainment industry.

However, the company faced a major setback in 2011 when it announced a price increase for its DVD rental and streaming services. This decision was met with backlash from customers, and it caused Netflix to lose over 800,000 subscribers in a single quarter. The company's stock price also took a hit, dropping by over 75%.

Despite this setback, Netflix continued to invest in its original content, and it paid off. In 2013, the company released its first original series, House of Cards, which was a critical and commercial success. This was followed by other hit shows such as Stranger Things, Narcos, and The Crown, which helped Netflix establish itself as a major player in the entertainment industry.

Today, Netflix is one of the most popular streaming services in the world, with over 200 million subscribers in over 190 countries. The company continues to invest heavily in producing original content, and it has become known for its award-winning shows and movies. In 2020, the company received a record-breaking 160 Emmy nominations, cementing its place as a major player in the entertainment industry.

Netflix has also expanded its reach to other areas of the entertainment industry. In 2015, the company entered the film industry, producing its first original movie, Beasts of No Nation. The movie was a critical success, and it was followed by other hit movies such as The Irishman, Marriage Story, and Roma, which have won multiple awards and accolades.

In addition to producing original content, Netflix has also acquired the rights to popular shows and movies from other studios. This has allowed the company to offer a wide range of content to its subscribers, making it one of the most comprehensive streaming services available.

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Uzair Khan

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