Renewal For Field Leaders

Brett A. Blake has written a business book entitled ' Renewal For Field Leaders'. This is an academic book for businesspeople who lead employees and independent contractors in how to keep their businesses solvent over years. It covers topics dealing with direct selling of various products and ideas from the Business Lifecycle Stages from Launch through Decline or Renewal to the CHISEL plan for renewal (Cash, Hope, Innovation, Simplification, Expansion, Leadership). He states in a way there is an AIM in cash management. He also mentions the H.O.P.E. formula for business. Another facet he mentions one must use experimentation along with human-to-human experience to improve your business or do something else. One last idea he share is the 'Three C's of Simplification' that are 'Calendar, Cadence, and Communication which is also the most important aspect of any and all business enterprises. The layout of this academic book is shown in large type for easy reading that would make an great supplemental read for many economics courses or any business management courses.