YouTube Lowers Eligibility Barriers for Monetization
YouTube's New Monetization Requirements: More Opportunities for Small Creators
YouTube has implemented new requirements for monetization in 2023, aimed at providing more opportunities for smaller creators to join the YouTube Partner Program (YPP) and generate income. The revised eligibility criteria for the YPP include lower entry requirements and the introduction of additional monetization methods.
To qualify for the YPP, creators now need a minimum of 500 subscribers, which is half of the previous threshold. The requirements for watch hours and Shorts views have also been adjusted. Creators must now have accumulated 3,000 valid watch hours or 3 million Shorts views in the past year, compared to the previous benchmarks of 4,000 watch hours or 10 million Shorts views. These relaxed requirements will initially be implemented in the US, UK, Canada, Taiwan, and South Korea.
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It's important to note that while smaller creators can join the YPP with these lower requirements, they still need to grow their audience in order to generate ad revenue. The existing YPP requirements will continue to apply for revenue sharing. YouTube emphasizes that creators who meet the higher requirements won't need to reapply to the program.
YouTube has been utilizing its ad revenue-sharing program as an incentive for creators to earn money, especially for promoting short-form content. This is evident from the introduction of a dedicated ad revenue-sharing program for Shorts. However, YouTube is not the only platform adjusting its requirements for monetization. TikTok, for instance, has lowered the threshold for its Series feature, allowing creators with 10,000 followers or 1,000 followers who meet additional criteria to access it. Series enables creators to offer premium content that fans can pay to access.
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Both YouTube and TikTok are providing smaller creators with more opportunities to generate income from their dedicated fan base. By offering various monetization features such as tipping, paywalls, and shopping affiliations, creators can leverage their audience's willingness to spend money on exclusive content and interactions.
In line with these changes, YouTube is expanding its shopping affiliate program, allowing creators in the YouTube Partner Program with at least 20,000 subscribers to participate. This program enables creators to earn commissions by tagging products in their videos and Shorts. It was previously available by invitation only to select creators.
These adjustments reflect a growing trend of providing a wider range of creators with avenues for monetization. It allows creators to diversify their revenue streams and capitalize on their audience to earn income through different means.
In conclusion, YouTube's new requirements for the YouTube Partner Program and the introduction of additional monetization methods are significant steps towards empowering smaller creators and providing them with more opportunities to generate income. By lowering subscriber requirements and offering diverse revenue streams, YouTube is fostering a thriving ecosystem where creators can monetize their content and engage with their dedicated audience.
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