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The Lipstick Effect: The lipstick you buy could be saving the economy!

If someone asks: What is the most indispensable piece of cosmetics for women? Probably the most popular answer: lipstick. No matter how sad or depressed they are, when they put on lipstick, they will instantly become full of blood and regain their "fighting power."

By zhangPublished 2 years ago 3 min read
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If someone asks: What is the most indispensable piece of cosmetics for women? Probably the most popular answer: lipstick. No matter how sad or depressed they are, when they put on lipstick, they will instantly become full of blood and regain their "fighting power."

Yes, there's probably not a woman in the world who doesn't love lipstick.

Elizabeth Taylor said, "The first piece of makeup a woman wears in her life should be lipstick."

Marilyn Monroe also said, "Lipstick is like fashion. It makes a woman a woman."

.

Of course, there's another creature in the world that balances the world out a lot, and that's the man.

May like girls don't understand why men love to play games, saving sneakers, men also can't understand why women counterpart red was so crazy about, also do not understand the stars, suede, stir is what, more do not understand what is cut red, blue, gradients and aunt they mind only one definition: mouth mouth (coated), red (red).

In addition to representing the beauty industry, lipstick is also an ICON in the field of economics. Let's take a closer look at what the lipstick effect is.

Lipstick effect, takes its name from a kind of economic phenomenon: also called "low price product preference trend", originated in the United States, when the economic downturn, lipstick sales soared instead, as a kind of cheap, non-essential items, for the consumption of lipstick, can satisfy people "nowhere to put" to some extent the purchase desire, and their psychological play a consolation.

Despite the economic environment, there are still very few people who can afford to buy houses, cars, Hermes, etc., but people can still buy as much lipstick as they want with their money. Although international brands of lipstick can usually be bought for hundreds of yuan, such a low price can own the brand. At the same time, in the moment of makeup, bright color, silky touch, customers have increased the user's sense of pleasure, so in the bad economic times, such a strange consumption phenomenon has been formed.

So, under the current situation that our country's market economy growth continues to be insufficient, which kind of thing, which kind of phenomenon, can be regarded as "lipstick effect"?

First, let's take a look at the causes of the lipstick effect:

First, although the goods themselves may not be necessary, but still must have a certain practical value and additional value;

Second, it must be the price, the absolute price of the commodity itself should be low;

Third, the goods sold can make full use of the scene to further guide consumers' consumption desires;

Fourth, the same price of goods, its comfort to satisfy consumers, the stronger the competitiveness.

It is not hard to see, in the economy is not so good times, luxury goods, high-end products such as the consumer's purchase requirements, upgrade products will no doubt have been reduced, but items are not, eat good, drink good, buy some nice clothes, practical small home appliance, buy what might not be that important, although the cost is not big but to satisfy the people's consumption desire, This may be the fundamental reason for the existence of merchants whose business models do not understand.

There is also a good example, the big entertainment industry, which is also a big "lipstick" in the market. The economic crisis of the 1920s and 1930s was the boom period for Hollywood. Even Hollywood itself said that as long as the American economy failed, it would be the golden age for Hollywood.

"Lipstick effect" also give big domestic entertainment industry to create a commercial fertile soil, the entertainment media company, also hope to be able to get consumers to use real money by work "vote", no matter how business atmosphere, however, in the end, and can be the market and consumers really love, or those involving products, meet the demand of size businesses.

Small story, big life, you see?

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