In a world full of technological advances, there seem to be more and more ways to stay connected with one another. People’s usage of social media sites, texting, and mobile applications have increased more than ever before. However, most communication devices are all geared for adults, teenagers, or mature children. There have been very few ways for young children to communicate with those around them, especially in a simple, safe manner. MIT graduate Gauri Nanda, founder of Toymail, recently aired in February of this year on season 8, episode 18 of the show Shark Tank. Talkies are cute stuffed animals that provide a safe means for children under the age of 10 to send voice messages to their parents' phones or to other children’s Talkies. The link to the episode is provided below on the resource page. There are three main reasons that stand out as to why Gauri Nanda’s Toymail Talkies have been successful and will most likely be successful in the long run.
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“Always be prepared,” so the boy scout’s motto goes, but always being prepared for the curve balls thrown by the macro-environment is not as easy as it might sound. The macro-environment is made up of “six principal components: political factors, economic conditions in the firm’s general environment (local, country, regional, worldwide), sociocultural forces, technological factors, environmental factors (concerning the natural environment), and legal/regulatory conditions” (Thompson 2016). Every business or company out there, including Apple, must prepare for, as much as possible, and respond to the pressure of the six components of the macro-environment.
We’re ready, dressed in servant’s clothes.
Texting while you’re walking.