priyanka kale
Stories (96/0)
5 CHARACTERISTICS OF A GREAT LOGO DESIGN
Logos reflect what a business or an organization is about. It reflects the philosophy of a brand. Creating a logo is one of the major tasks as it helps businesses and organizations get noticed, talked about, and remembered. A logo is an essential and integral part of the brand and it is the design by which people recognize the brand. Though there are logos that are too small and simple, there is a great deal of work involved in coming to the final design. There are five common characteristics of great logos:
By priyanka kale3 years ago in Journal
3 VITAL REASONS WHY YOU SHOULDN’T DESIGN YOUR OWN WEBSITE
Having a website for business or personal branding is of utmost importance as the era of “always online” emerged. Designing a website is not only limited to design for desktop and laptops. As people are choosing surfing the web on smartphones and tablets over desktops and laptops, designing a mobile-friendly website has become a necessity. Before you decide to design your own website, determine whether you have time, resources, and expertise to design a professional-looking and mobile-friendly website. Moreover, you need to determine whether you have time to maintain it after building. Though there are some platforms such as WordPress and Wix which help you in building websites. But they are generally used for non-profit or small businesses. So, if you are interested in an elegant and professional-looking website on which customers will be lured and making a lasting impression, you should hire a professional agency to do the work for you. Following are some of the crucial reasons why you should not develop your own website:
By priyanka kale3 years ago in Journal
WEB DESIGN TRENDS – WHAT’S HOT AND WHAT’S NOT
Digital marketing in Pune,India and other such major cities is the only industry which keeps on evolving with new trends in the market compared to other industries. The fact of the matter is that digital marketing is growing and it’s not going slowdown anytime soon. Web design trends are also shifting and changing, thanks to digital marketing. If you do not keep yourself updated with the latest trends in the market, you might be caught off-guard. While designing a web in 2017, you may think about previous years trends like “endless scroll” or you may wonder if “flat design” is something you should use or not. But first, you need to know what’s hot and what’s not on web design trends and then decide.
By priyanka kale3 years ago in Journal
IMPACT OF SOCIAL MEDIA MARKETING ON BRAND AWARENESS
With the growing number of new companies in Pune, it has become important to partner up with the right social media marketing and advertising agencies in Pune, India to give you an edge over the constantly growing and competitive environment. In the age of information where the majority of the world is always online, it is has become extremely important for companies to have an online presence. Proper social media marketing campaigns created with the help of an online advertising company will ensure that the public are aware of your products and services. This is especially important if you are a small, newly created company. There are many advantages to social marketing, especially in relation to brand awareness.
By priyanka kale3 years ago in Journal
BEST WAYS TO USE EXPLAINER VIDEOS
Explainer videos are one of the important parts of the business on educating consumers on how to use the product in the best way. It helps in reaching more consumers without being physically present to give a demonstration. However, using these videos efficiently is essential to gain widespread consumers base. They also help in creating brand awareness. There are numerous ways in which they can be used to maximize their impact and help the brand in creating awareness. Following are some of the ways in which explainer videos can be used efficiently:
By priyanka kale3 years ago in Journal
ALL ABOUT SEO VS PPC
Before selecting from any of the SEO companies in Pune, India you need to consider PPC as well. SEO (Search Engine Optimization or organic search results) and PPC (Pay Per Click) are two of the most important marketing channels for any business that has a website. So the question arises. Is SEO better than PPC? Or vice versa? Well, that mostly depends on a company’s goals. There are many questions like is the company selling a new product or a service? Is the company well-known in a particular industry? Is there going to be any barrier to a company’s product? (Along with more factors). Let’s analyze some key points.
By priyanka kale3 years ago in Journal
HOW TO GET A JOB AS A CREATIVE FILMMAKER
Branding companies have always been looking for creative filmmakers who can make great corporate videos. Despite being creative and knowledgeable enough, many candidates fail to get a job because they lack understanding of the real-world corporate video production. Then candidates miss on the opportunities of getting a job and becoming a useful resource to the company. Being creative is essential. Having great skill is essential. Moreover, it is essential to showcase those skills and creativity in the best way that will be useful for the corporate and the branding company. Following are some of the tips for helping candidates get a job in a corporate video production:
By priyanka kale3 years ago in Journal
How to make an unforgettable video in short time period
There will always be a scenario when a corporate client tells a video production company to make a corporate video for them in only two minutes. Given the number of huge projects they have undertaken, it seems difficult. There are huge assets to be shown and a lot of information to be conveyed. Here lies the problem. Including every piece of information can have a negative effect. As the human mind has limits, grasping too much information can result in less recall value. A lot of information can be tempting, and making an excellent video conveying each piece can be easier, but this may impact negatively on the company. There are some misconceptions that make the corporate video forgettable and boring. Let’s shade a light on some of them.
By priyanka kale3 years ago in Journal
Google Ad Strategies for e-Commerce
From display advertising to search engine marketing and social media marketing, options available for ecommerce, and specifically advertising, are plenty. Google Ads or Adwords is one such option. Ever since its launch, it has been a go-to platform for many businesses. But advertising on google can have its pros and cons. Google being the most used search engine and owning more than 70% of the search engine market shares, there are thousands of businesses looking to attract and cater to millions of digital citizens with Google ads.
By priyanka kale3 years ago in Journal
SERP CLICKS:WHAT MAKES THE DIFFERENCE AND WHAT REALLY MATTERS
So, you’ve hired one of the best PPC companies in Pune, India and have started your online campaigns, but the right clicks aren’t just coming through? Then you start pumping more money into your campaigns, but the result is still not the one you want? Well, the whole digital marketing world is seeing a shift. Here’s what’s really happening and what you need to do to ensure your digital marketing campaigns get the right results.
By priyanka kale3 years ago in Journal
WHY HIRING A PROFESSIONAL DESIGNER IS MUST FOR YOUR PRODUCT?
As a small or medium business owner, it can be alluring to cut the corners. However, extending the budget on branding and marketing means can be a costly error. Quality business needs a quality product catalog for many reasons. And, hiring a branding agency can be a decision of wisdom. We are Kaizen, a full-time professional branding firm in Pune ,India where we know what is the best approach with you can communicate your message to your customers. We know who your competitors are because we do the proper research for it. And most importantly, we can develop quality designs using top-notch software and our creativity.
By priyanka kale3 years ago in Journal
STRATEGIES OF APP STORE OPTIMIZATION FOR BETTER DISCOVERABILITY
ASO or App Store Optimization is a way of making sure that your app meets the app store ranking process and rise to the top of a search result page. But how can your app get optimized for better discoverability in an app store? To give you an idea about ASO better, we are writing this small guide with which, you can understand ASO in a short period of reading.
By priyanka kale3 years ago in 01