10 Most Popular Festivals of India For Indian Brands to Market a Product
A country with a diverse mix of peoples, there is no dearth of festivals in India. Home to Hindus, Christians, Muslims, Sikhs, Buddhists, and Jains, India celebrates some festival or the other throughout the year. The festive season is something that everyone looks forward to. Not only people but also big brands! The festive season is also a season for shopping, be it for clothes, household appliances, furniture, vehicles, jewelry, holiday travel, and much more. Hence this is the time for marketers to announce festive offers, discounts, special sales, and so on, to entice the customers to shops and loosen their purse strings. In the process, the Indian economy also gets a much-needed boost.