Adam Wilson
Bio
Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios.
Stories (72/0)
The power of positive customer experience: Why your business needs it?
Customer experience is about how users perceive and experience your product or service. Customer experience is not just about the users’ interactions with contact and support teams. The overall customer experience is measured by considering their perception of your brand, multiple experiences they had with your digital touchpoints, and their entire customer journey.
By Adam Wilsonabout a year ago in Education
Understanding the basics of behavioral analytics: An introduction
Behavioral analytics can provide you with information about how customers use your product. You can find ways and constantly improve your product to provide the best user experience. The more you get a grasp of what your customers need, want, and look for, the better you can offer. By offering an awesome customer experience you can increase your customer loyalty and retention. Here, in this blog, we will give you behavior analytics definition and how it can help your business.
By Adam Wilsonabout a year ago in Education
Qualitative vs quantitative user research: Key differences of two research methods
Nowadays, most companies are focusing on creating user-centric products, let they be tech or IT related. Marketers have observed the benefits of putting their users first in their decision-making. However, what is the best way to know users’ needs and wants?
By Adam Wilsonabout a year ago in Education
How customer retention makes your business invincible?
Meaning of customer retention is the measure of the number of people who stay with your business for a long period of time. It shows how well your business is doing and is able to keep up with the expectations of the customers. The more people are satisfied with your business the more likely they are to purchase from you again.
By Adam Wilsonabout a year ago in Education
Retention rate: Definition, Strategies, and Methods - WebMaxy
Improving retention rate means more happy & satisfied customers and higher revenue. The retention rate is an important metric that is used to determine the success of a business. It is basically the calculation of the percentage of customers who continue to purchase your product or service for a certain period of time. A higher retention rate means the customers are satisfied with your products or service. A low retention rate means that the customers don’t find your product or service worth investing in again.
By Adam Wilsonabout a year ago in Education
What are heatmaps? A complete guide to heatmap website
Heatmap website can help you understand your website visitors better. You can know where they click or what actions they take on your website. What elements do they notice, and what goes ignored by them? Well, not only in this way, but website heatmap can help you in many different ways that we’ll discuss later. But do you know there are different types of heat maps?
By Adam Wilsonabout a year ago in Education
What is a product launch? Tips and strategies
A product launch is a process of introducing new or updated products by a company in the market. A well-planned product launch helps to create a buzz in the market and get the immediate attention of the customers. It also involves bringing different departments and teams of a business together to support the launch of a product.
By Adam Wilsonabout a year ago in Education
How to create an analytics dashboard? (with examples)
An analytics dashboard helps you to analyze different types of data at one place. This data is mainly focused on the key metrics and is presented for evaluation. Analysts use it to keep track of the performance of a product or website by analyzing distinct metrics like engagement, conversion rate, retention, and so on.
By Adam Wilsonabout a year ago in Education
What is web analytics? All you need to know about it
Web analytics is the process of gathering and analyzing website data to look for ways to improve the customer experience. It is helpful in managing and optimizing websites or web applications. This way, you can make data-driven decisions that deliver results. You can also identify the areas of improvement within your product.
By Adam Wilsonabout a year ago in Education
How to create a successful product strategy?
Product strategy in marketing is the plan created by a company to launch its product in the market with the vision of the company. The product strategy helps the companies to justify their product and how it stands apart from the competitors. The product strategy also aids in keeping the different departments and teams of a company in sync to attain higher business goals.
By Adam Wilsonabout a year ago in Education
27 questions that you must ask your website visitors
Asking survey questions about website to your customers can help you get direct and accurate customer feedback. The best way to get feedback is by conducting customer surveys at different points of their journey.
By Adam Wilsonabout a year ago in Education