Adam Wilson
Bio
Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios.
Stories (72/0)
Hotjar vs FullStory vs WebMaxy: A detailed comparison (2023)
Which one to choose? Nowadays, there are many user behavior analytics tools in the market. In case you are confused about which one to choose among the top user insights tool, then you are at the right place. Here, we will help you to choose the best one among Hotjar vs Fullstory vs WebMaxy.
By Adam Wilsonabout a year ago in 01
Hotjar vs Crazy Egg vs WebMaxy: Which one is the best?
Hotjar vs Crazy Egg vs WebMaxy is going to be a tough face-off. All of these are some of the best user behavior analytics tools available in the market. Google Analytics is also one of the popular analytics tool which gathers accurate website insights. But for deeper customer insights, you need to switch to one of these user behavior analytics tools.
By Adam Wilsonabout a year ago in Journal
How to create the best customer satisfaction survey
For any business to succeed, keeping customers happy and satisfied is the key. Loyal customers can help transform your enterprise and magnify your revenue. However, to make your customers happy, you need to understand their needs, wants, and pain points. So, what can you do to know what your customers are thinking? Take a customer satisfaction survey!
By Adam Wilsonabout a year ago in Education
Best ways to improve your ecommerce customer journey
Every one of us had a customer journey in some way or the other. As a customer, we see things, evaluate them and then make a purchase. Now, as a marketer, you must have seen the customer journey in digital marketing. Many prospective customers come to your website and sometimes leave without even making a purchase.
By Adam Wilsonabout a year ago in Education
Top 8 Conversion Rate Optimization Strategies
Marketers constantly need to buck with the latest technological trends and their business competitors. Just getting leads in the funnel is not enough for you to meet your quarterly business goals. A higher conversion rate, better ROI, and awesome user experience are few KPIs that can boost your business sustainability. For the sustainable growth of an enterprise, you must implement website conversion optimization.
By Adam Wilsonabout a year ago in Education
What is funnel analysis? How it can boost your conversion rates?
Every day, so many visitors visit your website, but very few of them convert and actually become your customers. Funnel analysis can help you know where your customers leave and what makes them leave your website before making a purchase. Through funnel analysis, you can understand what your customers expect and what you need to do to push them ahead into the funnel.
By Adam Wilsonabout a year ago in Education
Qualitative vs quantitative user research: What’s the difference?
When did you conduct a survey on your website? When did you last run an A/B campaign? Having detailed information about your prospective customers can assist you in targeting them better. Executing qualitative and quantitative research can aid you in getting a clear picture of your target customers.
By Adam Wilsonabout a year ago in Education
What is website conversion? The best 5 ways to improve it
When you are starting with your online business, you must evaluate and analyze your website. There are many data metrics that can help you with that, such as subscriptions, upgrades, click-through rates, etc. However, one of the most important metrics is the conversion rate on website. It can help you to know your website’s overall performance.
By Adam Wilsonabout a year ago in Education