Why Should You Invest in a Social Media Widget?

Buyers do not like salespersons or marketers. Anyone working in this field will admit that once a salesperson turns to the customer, they turn their nose up and tend to avoid them.

So how do you make contact with your target audience?

The simplest answer is Social media platforms.

It is not a secret anymore that social media platforms have become an integral part of our lives. In fact, the majority of people wake up and choose to scroll through social media platforms. And this conscious decision is to change the buying pattern of people around the world.

People are more reliant on social media platforms to make their purchase decision. And this is why many businesses are opting to embed social media widget on websites. Since social media has become an integral touch point, it is now important to invest in social media widget for businesses. And we believe you should too.

If you need help with proof of reasons to invest in a social media widget, we have you covered. Take a look.

Major Reasons To Invest In A Social Media Widget

While it is important to follow the market trends, it is also important to lead the market trend. Over the years, visual representation has become an integral part of marketing. And considering that, social media widgets are the safest bet you can lay your hands on. If you are not aware, social media widget is technically a functional block that showcases all social media content that you choose to display on your website.

All of this magic is possible through tools named social media aggregators. There are plenty of them available on the internet. Choose the one that has the most scope for customization, as this will enable you to make your social media widget look visually appealing. And that’s the whole point, right? Take a look at the perks you can expect from social media widget on your website.

1. Keeps Your Customers Glued On The Website

If there are anything brands and businesses are struggling with these days, it is the retention of website visitors. With the attention span of a goldfish, your target audience knows that they have a million options to explore. all they want is something unique, something worth their attention. A social media widget on a website is something unique that will help them stick by your website and know more about your organization.

Remember that, the more your target audience spends time on your website, the better chances you get to establish a better impression on your target audience. And with social media landscape has a number and variety of content to keep your visitors hooked till the end.

2. Makes Your Products And Services Easily Understandable

When brands and businesses are marketing their products and services, their entire focus is on getting the undivided attention of their target audience. Businesses perform all the gimmicks. And once they get the attention, they waste the timespan on something useless like preaching how good their products and services are. The thing is advertising your products is not about preaching but is all about reaching. Your customers are no longer interested in reading paragraphs about your products and services. Rather they want to have a peep into their potential future and see what they can expect if they purchase from you.

Thankfully, a social media widget can do all this for your business. When you embed social media widget on website, your target audience gets a glimpse of all the fun side of the products and services.

3. Turns Social Proof Into Sales

Social proof is basically people following other people when it comes to shopping. Social proof is the safest phenomenon for customers out there. This helps them to make sure that they are investing in the right place. And the best part is, it does not have to come from a celebrity. A customer’s happy testimonial in any form on social media can become social proof for your business.

And this is what you need to convert your target audience into customers. You can use the social media widget to showcase all the content created by your customers on your website. This is an ideal way to make your target audience curious and interested in what you sell, eventually leading you to make a sale effortlessly.

4. Steers Customer Interaction

One of the remarkable benefits of having a social media widget on website is that it helps you invoke customer interaction. When your customers are able to scroll through your social media platforms without having to leave the website, it helps you mark a good impression. Not only that, a real-time interaction like this keeps your customers coming back to your website.

Remember that, you have to make your widget an epicenter of relevant information and content your visitors are looking for. For example, your customers might be interested in the discounts you are running. Or they might also want to know the different implications of your products. You can use any social media aggregator tool that helps you moderate the content you want your customers to see.

Genuine customer interaction will need some valuable content.

5. Helps In Search Engine Links

Major search engines like Google associate your social media. This means that when people engage with your social media content, such as posting, liking, sharing, or commenting, it can connect your website to their social media profiles.

This further means that their friends and connections can see and interact with your content through a social feed. When search engines notice these interactions, they associate your website with your social media pages. This connection can improve your website's ranking in organic search results.

Now that you are fully aware of nearly all possible benefits of having a social media widget on your website, have a look at some of the ways you can use these social media widgets on your website.

Top Five Social Media Widgets To Invest In

Social media widget integration plays a major role in online marketing, be it boosting a brand’s reputation, immersing users, or improving conversions. Here are the top five social media widgets that you should invest in:

1. Tagembed

Tagembed is an amazing social media aggregator tool. Tagembed works extremely well with multiple-website building platforms. From more than 20 social media platforms, the Tagembed social media widget enables you to curate & embed content.

2. Juicer.io

The social media feed of Juicer.io is designed to seamlessly integrate with Shopify websites. By using your account for Instagram, Facebook, Twitter, YouTube, etc. the Juicer’s social feed will let you build your social wall.

3. Flockler

For adding your social media feed to your website, Flockler is another excellent option. Flockler offers various features through which you can embed customer reviews, embed social media feeds, track content rights, etc.

4. Smash Balloon

On WordPress, Smash Balloon is a plugin that allows users to curate social media feed content. This content is then showcased on the website as a social media feed plugin. But this tool is only available with WordPress.

5. Social Warfare

Social Warfare is another plugin on WordPress that is available in both free and premium versions. Social Warfare enables you to test it before upgrading. This plugin works with almost all the social media platforms like Facebook, Instagram, Twitter, YouTube, etc.

In A Nutshell

2023 is the time when marketing gimmicks like writing a full-blown website copy have taken a back seat. Things like social media marketing and presence are now all that matters the most. Even when your target audience comes across your brand’s name for the first time, they go to social media platforms to check their authenticity.

And in their lingo ‘ if everything is right on social media, everything is right in their business.’ So if you are struggling to get the attention of your target audience. We have mentioned all the benefits that you must know before starting out with social media aggregator tools. So go ahead create your first social media widget and get started.