What is a Social Media Widget? Types, Benefits & More

The role of social media is getting bigger day by day, gone are those days when social media are just platforms for building relations with people. Social media has a big impact on businesses by influencing individuals with their content and marketing strategies. In the marketing ecosystem, social media widget for websites plays a unique role.

The revolution of social media is all about sharing engaging content attractively and boosting it across all social media platforms. In the marketing of a brand, social media is very essential in getting conversions, user engagement, and increasing reach. To help improve your business performance and overall website, read this blog where we are explaining about the social media widget for website & their types, benefits & more...

What is a Social Media Widget And Their Uses?

Social media widgets are customizable plugins that enhance the functionality of websites and provide seamless integration with social media platforms. With your content, the right social media widget can boost engagement across platforms, generating traffic from non-organic sources and potentially into new users. By adding visually appealing elements and dynamic content, social media widget contributes to enhancing website aesthetics. In connecting with social media platforms, expanding online visibility, and increasing engagement, social media widgets play a huge role.

Types Of Social Media Widget

Mainly there are three types of social media widget, have a look at the categories:

1. Feed Widget

A feed widget is mainly a social media aggregator that counts your recent content on your website. For your new posts to automatically appear, you can embed your Facebook feed, Twitter feed, Instagram feed, TikTok feed, etc.

2. Sharing Widget

To make it simple for website visitors, a sharing widget provides social sharing buttons to share your products, articles, or other content on social media platforms like Twitter, Facebook, LinkedIn, Instagram, etc.

3. Follow Widget

To motivate website visitors to follow you on social platforms, you can add a row of social media icons with a follow widget. You can add a large button to drive followers to your account.

Varieties Of Social Media Feeds

Here are some social media feeds that you can display on your social media platforms or website by using widgets.

1. Brand Wall

The brand wall comes to play when you want to display a combined feed from your Instagram, Facebook, or Youtube brand posts. The main use is to display your brand's activity to your website visitors.

2. Event Wall

You will be able to provide a user-generated view of the event by embedding the event wall directly on your website. It will update automatically if you embedded an Instagram wall feed on your website.

3. Instagram Hashtag Campaign Wall

You can improve your marketing campaigns by using a feed generator and engaging with your Instagram audience. To post their photos using a specific Instagram hashtag by providing a contest campaign to users, you can create an Instagram hashtag campaign wall.

You can Create Different Feeds for Each of the Social Media Platforms for your Website like:

a) Instagram Feed

Users can give permission to their Instagram account and with your website, can sync all the content they post on their Instagram account. Or with a particular hashtag in their Instagram feed, they can show the tagged Instagram posts.

b) Facebook Feed

To create Facebook feed with your content, give your Facebook permission from your Facebook page. You can also display the content that users posted mentioning your Facebook page.

c) YouTube Feed

For a YouTube feed, you can create a YouTube channel by posting your videos with specific YouTube hashtags.

d) Twitter Feed

To sync the tweets with your website, give permission to your Twitter account. Apart from that, you can mention your account or include specific hashtags.

e) TikTok Feed

For your website, you can create a TikTok video feed by submitting links to TikTok videos.

f) Pinterest Feed

Embed Pinterest feed on your website by aggregating your entire Pinterest board.

Read more : Why should you invest in Social Media Widget

Benefits Of Social Media Widget For Websites

Here are some of the major benefits of displaying Social Media Widget feeds on your website.

1. Visually Improve Website

In this digital age, businesses focus on improving the look and feel of their websites. This is because websites are brand deputies for consumers. This can be done by adding different colorful and stylish social media widgets on the websites. With the help of social media aggregators, you can add the content created by users to your website to make it visually appealing. This will create an impression on your potential buyers.

2. Increment In The Website Traffic

Social media widgets can help you in improving your website traffic as your visitors will engage more with your visually appealing website. With more website traffic, more chances of increasing sales are there. This will also help your website to gain brand recognition and also establishes the online presence of your brand.

3. Provides Social Proof And Credibility

Before making any purchase, customers will always look for the social proof and credibility of the brand. Consumers don’t want to buy products/services from brands that don’t stand on their expectations. On the social media platform, users frequently provide reviews that help brands to showcase their credibility to their potential customers with the help of social media widgets. Social proof plays a pivotal role in motivating customers to buy from a certain brand.

4. Make Social Media Presence

Social media widget also gives a sneak into your social media presence. The presence of your brand on social media will aware your potential customers and it will help in getting more conversions.

Final Note

If you leverage social media perfectly, then it is a hub of opportunities for any brand. By creating buzz around your business, social media feeds are meant to get customers to click on your website. On the website, embedding social media widgets can greatly help you to get the benefits for your brand.