Tips and Tricks to Build a High-Converting Landing Page Today

According to digital marketing and SEO experts, landing pages can serve many purposes, such as selling a specific product, generating leads, providing entry access for contests, and promoting certain aspects of your business. Landing pages are the digital equivalent of sending direct marketing communication to a prospect that urges the person to take some sort of action.

Landing pages might ask users to opt-in to marketing offers, download an ebook, buy a product or sign up for a company newsletter. In addition, landing pages can be designed to generate leads from organic site traffic or provide surveys to sample customer opinions.

Overall, the goal of any landing page is a conversion. Conversions can include all previously mentioned actions and custom actions based on the website’s marketing efforts. In addition, many landing pages feature prominently across social media sites to sample a cross-section of people based on the particular type of social media.

Speaking of social media platforms, specialists agree that exchanging valuable items for opting-in is an excellent strategy for increasing conversions. One way to do it is to offer products that reinforce your company’s value.

Examples include getting registrations for a free webinar, generating social buzz about a company-sponsored event, free downloads, promoting a product or service recently featured in the news, or offering a lead magnet for contact information. X Social Media landers are particularly effective at increasing conversion rates because they don’t forget two crucial aspects that all landing page creators should consider: design optimization for conversions and A/B testing.

Tips and Tricks to Increase Landing Pages’ Conversion Rates

A great landing page gives customers what they want quickly without a lot of distraction. People navigate to landing pages to get specific services, so the best practice is to give them what they want. Tips for increasing converse rates include the following:

Write Strong, Descriptive Headlines: Writing a killer headline attracts attention, impresses site visitors, and increases your conversion rate. Your headlines should attract attention while accurately describing the content of the page. Tell your visitor what you’re offering in twenty words or less.

Follow Up with Description Subheadings: Descriptive subheadings make it easy to scan your content for the viewer’s information. You can piece together the content just by reading the subheads. Use your most persuasive subhead right under the headline for best results. You should follow the marketing approach of listing the most important information first.

Use Visual Content to Reinforce Your Message: You can use pictures, illustrations, custom graphics, and videos to promote your points and create the desire for your product. Don’t forget that your entire landing page should respect your brand’s image guidelines, colors, fonts, taglines, logo, etc.

Provide the Details of Your Proposal: Now is the time to provide further details of your offer to close the deal. Make your proposal easy to understand and perfectly clear. Many people appreciate straightforward explanations, so don’t try to hide what you expect from site visitors in return for what you’re offering.

Describe How Your Offer Reduces a Person’s Pain Points: Some people don’t support mentioning pain at any level, but pain is a real human condition that many seek to relieve. If your product provides some sort of pain relief, it’s important to tell prospects to increase your conversion rate. In other words, if your product solves a problem shared by the majority of your prospects, tell them exactly how it works and what results they can expect.

Mention the Pleasures and Benefits of Your Offer: Like the pain relief example above, people look for benefits instead of the latest high-tech features. Therefore, describe features in terms of the benefits they provide.

Provide Prospects with Multiple Ways to Contact Your Company: New site visitors won't know anything about your company. Providing multiple contact methods can persuade people that your company is legitimate. Additionally, offering Live Chat and ways to conduct further product research increases their trust and your conversions.

The Difference Between a Home Page and Landing Page

Home pages are also landing pages, but not all landing pages are home pages. You can think of it in terms of a busy international airport. Home pages are the equivalent of the airport. You can take flights to many destinations or meet travelers from anywhere in the world. Landing pages are the gates where you board your plane or meet travelers. While both such pages have to convert, each does it differently. Compared to home pages, landing pages offer you a bit more freedom when it comes to design, although you should tailor their content to achieve your goals.