The Ultimate Guide to Black Friday: Marketing Ideas & Tactics

What do you find is the best part about festivals and holidays? Well, we love the amazing fascinating, and exciting Black Friday marketing strategies and deals we get. Brands come up with these immersive deals that blow away the users’ minds and fill them with excitement and thrill.

Black Friday and Cyber Monday are the busiest days of the year. We gotta pull up our socks and align our holiday marketing campaigns that serve our customers perfectly. It all starts with Thanksgiving and goes on this Cyber Monday. People wait for these five days to shop for the best products at a discounted price and marketers buckle up to offer massive discounts to their users.

As a brand owner, this time of the year comes with enormous sales and people going crazy with their shopping sprees. A gigantic 69% of users shop online for Black Friday to avoid crowds and exhausting shopping days. Apart from this, a staggering 64% of people choose to shop on Cyber Monday.

With such huge numbers, there is a lot of pressure on marketers to come up with unique offer ideas and marketing strategies to grab the users’ attention and cater to all their needs. Continue reading to see some brilliant marketing strategies. But first, let’s begin with…

What is Black Friday?

Right after American Thanksgiving day, comes a day called “Black Friday”. It all started in Philadelphia where people experience shoppers’ traffic right after Thanksgiving. Since then, this day is celebrated as a shopping festival.

It doesn’t end here, this frenzy starts long before Friday. It starts during the Black Friday week and ends with Cyber Monday. These five days yield the most colossal stockpile clearance as well. The sales hit an astonishing $7.4 Million showing the importance of Black Friday marketing strategies.

Best Black Friday Marketing Strategies and Ideas

Embed on the website

Use social media aggregator platforms like Taggbox to create impeccable widgets, social walls, hashtag campaigns, email campaigns, collaborations, etc. These tools help in aggregating and displaying social content like Instagram, twitter, youtube and UGC without any coding requirements.

Marketers can then leverage this widget on the website to maximize their holiday marketing efforts.

Shoppable content

Use social commerce tools to create brilliant shoppable galleries and leverage them on the website and other marketing touchpoints, you can tag special holiday offer-related products and create a separate holiday gallery to capitalize on the users' inspiration.

Social marketing

In this digital world, people are more social media addicts and with the constantly increasing number of buyers inspired by social platforms, millennials are the most prominent buyers. You can start planning much before the sale starts and work towards efficiently boosting your awareness and sales. Once the planning is done, you can also schedule all the content in advance using social media automation tools.

Hashtags

The best way to expand your reach, especially on social media is to use dedicated hashtags. With the holiday season comes the highest peak of hashtags, there is a hashtag for every discount, every day, special sales, Black Friday deals, Cyber Monday vouchers, etc.

You can enhance visibility and become discoverable to your audience.

Pre-Sale campaigns

To stimulate and magnetize target customers' food Black Friday sales and to prompt them to get involved in the sale. This is perfect to make more sales using a timer beside the offer. This provokes the user to make an immediate purchase without much thought.

Excite past customers

Cart abandonment for eCommerce brands is a big risk. With the holiday season coming up, you can reignite potential customers from the past. People traverse through the website, add products, and abandon them due to complex purchase procedures, extra charges, product taxes, and many many barriers.

This can be the perfect time to remarket those products with exciting offers and entice them with attractive and valuable discounts to influence their decision.

Contactless offline shopping

Contactless shopping is what people are looking for these days. Post covid, this strategy has become one of the most important. As a brand, we should focus on making the entire in-store experience contactless.

Moment marketing management

To spread the word moment marketing management can be your best bet. This is a trending concept where marketer leverages the top most viral and trending topics among their target audience that resonates with the online and offline environments and integrate them with the brands’ marketing content.

Bottom Line

As an online marketer, giving our customers the best of the best sales to get higher engagement is the key. Keeping a smooth flow is still a tedious task. So, we bring this blog to you that sheds light on some of the most compelling holiday marketing ideas to help you intensify your campaigns and boost your sales this Black Friday season.

Adopt these ideas and strategies, mold them to align with your brand, and nurture your target audience to ensure maximum revenue with amazing Black Friday campaigns.