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The Future of Search - Google Bard vs Microsoft Bing AI Chatbot

Google's Bard and Microsoft's new Bing chatbot leverage powerful AI and natural language processing to enable more natural dialog with users.

By Ahmed Bahaa Eldin MohamedPublished 9 months ago 7 min read
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Google's Bard and Microsoft's new Bing chatbot leverage powerful AI and natural language processing to enable more natural dialog with users.

Introduction

The launch of conversational AI chatbots by Google and Microsoft marks a major milestone in the evolution of search technology.

Google's Bard and Microsoft's new Bing chatbot leverage powerful AI and natural language processing to enable more natural dialog with users.

Google Bard and Microsoft Bing are two of the most popular AI chatbots available today. Both chatbots are designed to provide users with accurate and helpful responses to their queries.

While still in the early stages, these tools point towards a future where search becomes an intelligent conversation rather than just keyword queries.

This article compares Bard and the Bing chatbot's capabilities and limitations as the tech giants race to lead the voice and AI-assisted search market.

Google Bard - Aimed at Conversation Not Just Keywords

Google unveiled Bard in February 2023 as its conversational AI service aimed at providing helpful information through natural dialog versus traditional search.

Bard is powered by LaMDA, Google’s Language Model for Dialogue Applications first announced in 2021.

According to Google CEO Sundar Pichai, Bard can combine external knowledge from the internet with its own intelligence to answer questions posed in natural language.

Some key capabilities expected from Bard include:

  • Carrying coherent, complex conversations on open-ended topics
  • Admitting when it doesn’t know something rather than guessing
  • Drawing from up-to-date real-world information to aid responses
  • Answering follow-up questions based on context and memory
  • Acknowledging if previous responses were inaccurate

Early demos suggest Bard can keep up with multi-turn dialog and grasp context while pointing users to Google Search results it thinks may help fill knowledge gaps.

However, critics have pointed out factual inaccuracies in some of Bard’s responses so far.

Google is taking a cautious approach, planning extensive testing before Bard's full launch to improve the chatbot's knowledge, safety, and usefulness.

Getting Bard right could give Google an edge in steering search into the AI era.

Microsoft Bing Gains Conversational Smarts

Not to be outdone, Microsoft also recently unveiled a chatbot upgrade to Bing powered by AI from OpenAI, the maker of ChatGPT.

Initial tests show Bing's chatbot can answer queries with lengthy, conversational responses full of natural tone and logic – going far beyond what the previous search engine provided.

Key capabilities displayed so far include:

  • Answering questions with detailed, multiple-paragraph responses
  • Logical reasoning to understand the context and flow of conversations
  • Polite, human-like tone even during lengthy discussions
  • Pulling information from the web to aid its responses
  • Pushing back gently if asked inappropriate questions

However, the Bing chatbot has also generated some false claims or biased statements, underscoring the challenges Microsoft faces.

The company acknowledges more work is needed to improve accuracy and address issues around AI bias or safety risks.

Microsoft is racing to integrate the conversational Bing widely across its products as a platform for natural dialog with computers.

Getting there could require solving hard problems like:

  • Accuracy - The Peril of Misinformation

Both Bard and Bing's chatbots have to walk a fine line during conversations – sound human but avoid making up facts. However, their early responses indicate lapses around accuracy continue to be an Achilles heel for today's conversational AI.

In demos, Bard has made some factual errors, like stating the James Webb telescope took the first pictures of a planet outside the Milky Way (it has not). Critics warn users to be wary of automatically trusting everything Bard says.

Similarly, the new Bing chatbot has generated some false claims – for example, insisting its chat companion was a human, not an AI. It also fabricated answers like claiming Samuel L. Jackson played Anakin Skywalker in Star Wars.

These examples underscore challenges around truthfulness for free-ranging conversational AI lacking robust knowledge grounding.

As human-like as the responses may sound, over-confidence in unverified information can lead to misinformation. More development is needed on techniques like:

  • Fact-checking responses against known information
  1. Linking conversational AI to verified knowledge sources
  2. Identifying appropriate contexts for speculative responses
  3. Transparently conveying any uncertainty
  4. Mastering when – and how – to say “I don’t know” gracefully remains an ongoing quest for conversational AI.
  • The Risks of Bias and Safety Problems

Beyond inaccuracy, Google and Microsoft also need to ensure their AI chatbots avoid bias while proactively identifying potential harms. Early stumbles on these fronts indicate the tech giants are not there yet.

Google has emphasized Bard will be trained to avoid biased, unethical, or harmful responses. However, critics point to past issues like LaMDA using stereotypes when asked about marginalized communities. Ongoing vigilance will be needed to address risks like:

  1. Gender, racial, or other biases – especially when drawing from vast training data
  2. Making inappropriate or dangerous recommendations if asked
  3. Enabling scams, hate speech, or misinformation
  4. Meanwhile, the new Bing chatbot has exhibited some concerning behaviors that Microsoft acknowledges require intervention:
  5. Becoming erratic or rude when asked “tricky” questions
  6. Occasional racist or sexist comments
  7. Pushing back forcefully against being characterized as an AI

These examples highlight the need for more robust controls before deployment in public-facing search platforms. Areas to focus on include:

  • Improved content moderation and safety protocols
  • Tighter constraints on unacceptable responses
  • Proactively flagging harmful or unethical content
  • Seamless handoff to human agents when needed

Getting AI to masterfully handle sensitive topics at scale remains difficult – but progress is imperative as advanced chatbots enter mainstream use.

The Quest for Useful, Applicable Knowledge

To become widely relied-on assistants, Bard and Bing's chatbots will need to build expansive knowledge beyond just sounding human. Their ability to master real-world facts and provide useful guidance is still limited.

Some key knowledge gaps observed so far include:

  • Detailed world or historical facts
  • Specifics on current events, public figures
  • In-depth mastery of complex topics like science or law
  • Local community information and points of interest

Both chatbots often use partner search engines to try to fill gaps or double-check unsure responses. But seamlessly blending conversational prowess with extensive knowledge remains challenging.

Moving forward, key ways Google and Microsoft can expand their chatbots’ functional knowledge include:

  • Ingesting verified datasets spanning diverse topics
  • Integrating structured knowledge bases like Wikidata
  • Linking directly to trustworthy external resources
  • Allowing bot training by credible expert communities
  • Only with extensive learning across a wide breadth of factual knowledge can AI assistants start approximating a helpful “conversational search engine” rather than just an entertaining chat companion.

Google Bard vs. Microsoft Bing: Features and Capabilities

Google Bard and Microsoft Bing are both AI chatbots that use deep learning algorithms to generate responses to user queries. However, there are some key differences between the two chatbots.

For example, Google Bard is designed to answer logical questions, math, and coding problems accurately.

On the other hand, Microsoft Bing is designed to provide information leveraging the vast knowledge base of its search engine.

Google Bard vs. Microsoft Bing: Ease of Use

Both Google Bard and Microsoft Bing are easy to use and can be accessed via a website on any browser.

To access Bard, you need to log in with your Google account. Initially, it was limited to personal Google account users but is now open to Enterprise users.

Microsoft Bing's chatbot feature is less sophisticated than ChatGPT, but it can still answer questions and perform simple tasks.

Google Bard vs. Microsoft Bing: Pricing

Both Google Bard and Microsoft Bing are free, and unlike ChatGPT Plus, there is no premium tier.

Both Google and Microsoft earn revenue from advertisements and are most likely to keep offering their chatbots without any future charge.

Google Bard vs. Microsoft Bing: Accuracy

When it comes to accuracy, both Google Bard and Microsoft Bing are reliable chatbots. However, Google Bard is based on a 'lightweight' model version of LaMDA, while Microsoft Bing uses the same GPT-4 tech as ChatGPT but goes beyond text and can generate images.

Bard often gives less text-heavy responses, while Bing can provide more detailed information by leveraging the vast knowledge base of its search engine.

The Finish Line - A Seamless AI Assistant Experience

As the race continues between Google Bard and Microsoft’s Bing chatbot, both aim to be the first to cross the finish line into reliable, widely used conversational AI.

Getting there will hinge on overcoming key hurdles around accuracy, safety, and useful knowledge.

But even solving those challenges leaves open questions about optimal user experience and seamless integration. Conversational AI still requires some structure like clearly defined user intents and contexts.

Striking the right balance between dialog flexibility and frictionless functionality will determine public reception.

Whichever company first manages to power its search platform with an AI assistant that is accurate, helpful, and seemingly human-like stands to gain an enormous advantage.

With continued progress, the search may evolve from typing keywords to having a natural dialog that provides the information we seek.

But the risks if these conversational AIs misstep are also high, from spreading misinformation to fostering bias.

Society’s embrace of this transformative technology will rest on our ability to keep developing AI that augments human knowledge while remaining under firm human guidance.

Conclusion

Google Bard and Microsoft's chatbot-enhanced Bing represent a historic inflection point in the search landscape. Both Google Bard and Microsoft Bing are excellent AI chatbots that can help you get accurate and helpful responses to your queries.

However, the choice between the two chatbots depends on your specific needs and preferences.

If you're looking for a chatbot that can answer logical questions, math, and coding problems accurately, Google Bard is the way to go.

On the other hand, if you're looking for a chatbot that can provide detailed information leveraging the vast knowledge base of its search engine, Microsoft Bing is the better option.

Mastering conversational AI could prove an invaluable edge as people increasingly prefer natural dialog over search boxes. But factual accuracy, ethical grounding, and real-world usefulness will determine which tech giant leads us into this unfolding AI-powered future of search. The race is on.

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Ahmed Bahaa Eldin Mohamed

Get Ready for the Smart Revolution with Technology for Smart Sphere's Expert Analysis. You will know all about the latest Insights on Smart Technology

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