The Basics of SEO

What’s SEO?

Search Engine Optimization (SEO) has become a popular subject over the past few years. Marketers and bloggers have realized the value of optimizing a website for search engine visibility. By creating content that is more easily found via search engines, you end up saving time and money.SEO enables you to create content that markets itself for free.

How does Search Engine work?

People in the world are continuously probing the Search Engines probably related to your product. But you need to get them to your pages to maximize people’s flow to your content/product. It sounds easy but it had to be done in a professional way keeping in many factors.

You must know How the Search Engine puts search results in response to what people look for?

Key Word Research

Key Word Research suggests that you must identify what people are looking for in the search engines related to your product. Therefore, by using those keywords you will be in a better position to rank among the top pages for prospective clients.

Write a Good Title

The search engine displays the title of the blog/content in the search results. Therefore, try to write an eye-catching title. Studies have shown that titles start with enquiring pronouns like How, What, Who, and Why are the most appealing titles.

A title must contain keywords selected for the topic and should not be more than 55–65 letters.

Usage of the keyword is the most important of the lot because by this word generally people would search and you have to use it quite brightly to gather reader attention obviously in the title and along with few more places in the content.

Using Keywords Effectively

While looking to place keywords in the subject of the article we should look for subheadings if we could place the keywords there however one should keep in mind that we should not go out of the content of the writing or should go away from the routine of the text.

Secondly, it can be said to use the keywords in the 1st paragraph of your blog post, and lastly, how frequently we should use the keyword in the blog or article.

There is no recommendation for that purpose but consider that it does not disconnect the flow of the blog. For many people who have experienced SEO, writing would suggest using the keywords around every 300–400 words that are quite fair enough and do not seems to be very much repetitive, and also you mold the write up to that without disturbing the momentum of the blog.

Secondary Key Words

Another thing to keep in mind is to find out secondary keywords, which is again very important to some extent and we should search for them as well to get maximum chances of our blog post to come into the better ranks in the search engine.

For this purpose, we can use google related search as well as any other research to use them frequently in the content of the blog. However, as we are advancing in technology over every passing hour, the importance of the secondary keywords is also decreasing and more focus is emphasized on the primary keywords in SEO blog writing.

Finally, we must remember that our foremost purpose of SEO i.e Search Engine Optimization is to get maximum traffic to our content. We have discussed the very basics of SEO to be done and it is not limited to the above only. We should always look for the betterment of our content and other latest tools and techniques to build traffic for our content.