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Strategies To Give Grocery Stores A Leg Up On Delivery Apps

by Lisa Miller 9 months ago in apps
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Grocery App Development

Gone are the days when people used to visit grocery stores to buy essentials. Earlier grocery stores used to try every possible method to engage customers in buying. They used to display fresh produce, milk products, and other delicious treats to grab the attention of the customers. It helped the grocery stores to earn profits.

With changing times especially during the Corona pandemic grocery business has seen a significant rise. The entire grocery shopping experience has changed with the grocery delivery app. With the success of these apps, businesses approached app developers to develop a grocery delivery app to stay in the competition and grab potential customers.

Here are some strategies that you should look at to offer convenient grocery stores to get an advantage over delivery apps to enhance customer experience.

Organize Product Layout For Convenient Shopping

Earlier customers used to love walking through passages in stores to buy what they need. Now, during a current pandemic situation, customers do not want to spend more time in the grocery store. They do not want to expose themselves to the environment outside.

So, looking at the current situation where convenience and speed matter a lot for the customers, grocery stores are putting essential items at accessible places. It helps customers to pick up the item of their choice and leave the store quickly.

When people are moving towards on-demand grocery delivery app to avoid going to public places, grocery stores are using signage to help customers directly to the items of their choice. When guided with the exact location for the product that customers want to buy, it becomes easy to reduce the time spend at a grocery store.

Digital Shopping To Avoid Physical Shopping

With the online grocery delivery app, grocery shopping has promoted contactless shopping and payment. Similarly, grocery stores are trying to bridge the gap between online and physical shopping. The grocery stores have transformed a lot and customer’s phones are an integral part of organized shopping.

A lot of major grocery brands have helped the customers to know the exact location of the items available at grocery stores. The customers can either pick it from curbside pickup or from the store itself. So, grocery stores are now using digital tools to help customers buy or pick up their delivery without coming to the store.

So, the digital experience is combined with physical shopping for safe and convenient grocery shopping. With digital shopping carts, the cart rings when the shoppers place an item in the cart. The cart also guides the customers to different items like showing them where the biscuits, chocolates, etc are available.

After the customers are done with shopping, they can simply walk out of the store without standing in a checkout line.

Items Are Grouped For Better Accessibility

Certainly, people are used to on-demand grocery delivery app, but even for those who love shopping from grocery stores, it is easy to access the items in grocery stores.

To facilitate easy accessibility, grocery stores have grouped the items to offer an excellent shopping experience to their customers.

When people shop via grocery delivery apps, they view recommendations for different items similar to what they have already added in their cart and can also add new things faster related to their interests. This concept is followed in stores where related items are clubbed together. This helps customers pick from the desired items grouped from the store.

Upgrade Pickup Areas

After the loading docks put the orders placed by the customers in a parking lot, the pick-up areas get crowded. They need to be upgraded as a lot of customers prefer grocery pickup.

So, major grocery stores like Walmart are trying to build pickup- areas better with proper signage as well as traffic management.

Some stores have also adopted drive-thru pickup modules in different areas to help fast-food restaurants. Also, automated pickup towers are built to help customers collect their orders themselves.

Focus on overall shopping experience

Apart from working to create amazing experiences for the customers, grocery stores are also focussing on experiences. With the outbreak of the Corona virus, grocery stores have learned a lot on how to enhance the overall experience and get an advantage over on-demand grocery delivery app . It is important to focus on in-store & e-commerce experiences.

Conclusion

After learning about the strategies that can help grocery stores to adopt some digital tools to enhance the in-store experience, still, we cannot run away from the fact that grocery delivery apps are the need of the hour.

Well, with a user-friendly app, customers find it easy to browse through, order, and pay for their grocery shopping. Even if the grocery stores make shopping convenient for the customers, they still prefer ordering groceries online. This is because no one wants to travel to the stores or pickup locations to buy groceries. None of us want to face the traffic challenges to buy groceries. With an on-demand grocery delivery app, the stores can reach a wider customer base.

It is time for grocery stores to move to mobile app development to fulfill the grocery needs of their customers. If you are one of them and need a scalable grocery delivery app or on-demand grocery delivery app, App on demand helps you build an app that meets your grocery delivery needs.

| Read in-depth blog here: Grocery App Development

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Lisa Miller

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