Start Building Your Email List Now!

I bring you good news, It's so easy to garner up this precious asset called an email list.

Your only problem is finding a suitable email service provider, with a beginner -friendly interface.

There are a lot of them out there mailchimp and getresponse included, but today I'd be discussing and sharing a complete guide to using the getresponse email marketing software.

Quick disclaimer: This article contains affiliate links, feel free to ignore it if it bothers you.

Getresponse is a service used by businesses around the world. It was published in 2013 and has served more than 350 thousand clients to date. Among them are such well-known brands as Citroen, Hilton, Avon and others. The company also appeared in the elite financial magazine Forbes. How did she earn such a reputation and success? We understand the review.

Supported mailing channels: e-mail.

Free plan: yes (30 days for a test).

What are the benefits of Getresponse

Loading contacts. In the free 30-day version, you can upload the database to the system not only manually by one e-mail (daily limit - 50 contacts), but also with a list from a file or from a third-party service.

Constructor and creation of letters using HTML. When creating a letter, the system offers to set additional settings - click count, integration with Google Analytics, A / B testing, “Share” buttons from Twitter and Facebook.

If you have chosen to create a letter in the constructor, then the next step will open an extensive list of ready-made letter templates in many thematic categories: “Beauty and Health”, “Arts and Entertainment”, “Real Estate”, “Coaching” and dozens of others. Getresponse is renowned worldwide for the quantity and quality of professional templates to suit all tastes.

However, you can also import your own template from a zip file or URL. In addition, it is possible to select a layout and create a letter from scratch in the visual designer. Here are some of its features:

- adding a Buy button from PayPal;

- inserting images;

- adding a block with a proposal to attend the webinar;

- inserting social media buttons;

- changing the background of blocks, color, type and size of fonts;

- history of changes in the editor (you can roll back several versions of the letter at any time);

- preview of the letter in desktop and mobile versions.

You can choose images to write from iStock, upload them from your hard drive or from a URL to the Smartresponder server.

Sending letters; Before sending in real time, you can see how the letter will look in different email clients and web services, in mobile with different operating systems.

In addition, the service has the ability to schedule a mailing for a specific time, send it immediately, or invite the system to independently determine the ideal sending time based on the statistics of the previous activity of subscribers.

If you choose to send an email immediately after creating it, the system will start counting down from 59 seconds. During this time, you can change your mind and cancel the shipment.

Automation; You can send trigger emails to clients, set up complex ways of interaction with clients. For example, with their help, you can return subscribers who have not paid for the goods in the shopping cart on the site. You can set a whole system of conditions in the form of a visual graphical algorithm. Getresponse has a custom builder for this.

Examples of conditions:

- the person has signed up;

- opened the letter;

- clicked on the link;

- made a purchase;

- left the site without buying anything;

- visited a specific URL, etc.

Examples of actions in response to conditions:

- sending letter;

- adding or decreasing the number of points for a specific subscriber;

- assigning tags to contacts;

- moving mailing participants from one campaign to another;

- copying contacts;

- assignment of custom fields and so on.

Creation of subscription forms. Here are 4 ways to add a Getresponse form to your site:

- using the built-in wizard;

- using form applications;

- in the HTML editor;

- using integrations.

The number of ready-made form templates is impressive: there are hundreds of them for different events.

You can customize ready-made templates in the editor: change, remove and add fields, text, customize fonts, shadows, rounding of corners, width and much more. It has everything you need to customize and create templates from scratch without knowledge of programming languages ​​and code edits.

Landing pages. The service offers hundreds of ready-made solutions for landing pages: subscription, download, ordering pages. They can be personalized using a block editor without interfering with the source code. The pages are responsive. Getresponse clients have access to the ability to preview and customize the mobile version of the landing page.

Webinars. Getresponse is not only a newsletter service, but also a platform for conducting open and password-protected online meetings. You can use ready-made templates of reminders and invitations, attract mobile users to the webinar using special applications for iOS and Android devices.

Getresponse Pros and Cons

Advantages:

- the richest selection of responsive templates for forms, landing pages, letters;

- constructors for customizing the design;

- it is possible to conduct webinars and invite subscribers to them;

- there are mobile applications for managing the newsletter;

- polls, autoresponders, forms;

- A / B testing;

- statistics in real time;

- API integration.

Disadvantages:

- high cost of services;

- according to reviews, getresponse accounts are banned for spam with no refunds;

- no sms, push notifications.