How to make my ecommerce site faster?

When it comes to the user experience, speed is crucial. Nobody enjoys a sluggish website, computer, or application. A slow website, however, can really cost you customers if you run an online store. According to one study, a one-second delay in page load time leads to a 7% loss in conversions, an 11% drop in page views, and a 16% drop in customer satisfaction.

The speed of your ecommerce site now influences your SEO rankings in addition to user experience and sales. Speed is a significant user experience indicator and ranking factor for search engines like Google. In actuality, user experience metrics like bounce rate and website speed are the only ones that Google's page experience search update is concerned with. Your ecommerce website will receive freer search engine traffic if it loads more quickly.

Let’s look at some simple ways to improve the speed and performance of your ecommerce store:

• Pick a better ecommerce hosting company: Any improvements you make to your website's ecommerce performance will be ineffective if your store is hosted poorly. Different WordPress hosting providers exist. You should pick an ecommerce hosting company that complies with the following criteria for better performance:

1. Offers a reliable and current platform on which to host your ecommerce store.

2. It is prepared for usage with WordPress, Woo Commerce, or any other ecommerce plug-in you might choose.

3. Their servers are performance- and speed-optimized. This entails integrated caching, security, and other performance-enhancing features.

• Install a caching plug-in for WordPress: A dynamic ecommerce platform is WooCommerce. This implies that all of your product information is kept in a database and that whenever a visitor visits your website, product pages are generated. WordPress must execute the same procedure again to accomplish this. Your ecommerce store will slow down and possibly crash if numerous people visit it at once.

• Reduce Size of Page: Kilobytes are used to quantify page size. All page elements, such as graphics, JavaScript, and CSS, are included. The better, the smaller the page size. Don't embed large objects or photos; instead, construct your pages with load times in mind. By saving the page from the browser as a web archive folder on your PC, you can quickly determine the page size then gauge the folder's size. Whenever possible, try to maintain page loads to 3 seconds or less, unless your e-commerce site needs more complex visuals to bring in money.

• Compress Data: The size of the data supplied to a browser can be decreased by using Gzip or another compression tool. Before providing data in response to a client request, compression is performed on the server side. It takes developer expertise to change the server configuration files required for this. Make sure your customers aren't using outdated browsers like Internet Explorer 4 before activating data compression, as Gzip is incompatible with them.

• Specify image dimensions: Images should have height and width specifications so that the browser can generate placeholders for them and load both the page and the images at once. The size of the image on the page is frequently not specified when retailers create an image. As a result, the browser must fully load the image before moving on to another activity, which takes longer. Each picture should have simple height and width properties so that the browser can recognize its size and accommodate it while loading other elements of the page.

• Platform Configuration Optimization: Choose the best options if you use a hosted or licensed e-commerce platform to reduce the time it takes for pages to load. The majority of systems allow little adjustments that can result in big gains. For example, file compression, a content delivery network, and other speed improvements are supported by Magento's default configuration. These platform improvements can be made by the Magento administrator of a retailer.

• Utilize less "round trips": By merging numerous files, you can reduce the number of "round trips" to the server. As an illustration, access the server first, and then aggregate several JavaScript files into one file rather than accessing them separately. This compels the browser to send a single request rather than several, cutting down on load times. To assist with this, a number of tools and methods are available, such as CSS Sprites, which permits the loading of numerous pictures in a single request.

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