How to Increase Website Traffic

There are proven ways to drive traffic to your website. You know the list — blogging, search engine optimization, paid ads, and social media. But once you’ve executed all the big wins, then what’s next? Here are eleven little-known tactics you can experiment with to increase your website traffic.

1. Attach a call-to-action to every link you share

Think of all the curated articles you’ve shared on social media. This hack turns every tweet, Facebook update, and Google+ post into a traffic driver back to your website. Use Sniply or Start a Fire to add a call to action — it could be a blog article link, newsletter signup form, or banner image — that nudges visitors back to your site.

2. Add your latest blog post to your email signature

Marketers are email machines. Send, reply, send, reply. To make the most of this, include a link to your company’s latest blog post in your email signature.

Change the link every time you post something new or choose just one post a week to highlight. This way, every email you send includes fresh content that people you’re emailing might check out. Bonus points: Add UTMs to measure how much traffic this tactic drives back to your site.

3. Email influencers you mention in blog posts

When you mention an influencer or company in a blog post, send them an email to let them know. You can also ask them to share the post with their audience, assuming it’s valuable content.

4. Co-host a webinar with a trusted partner

Partner with another company in your space to co-host a webinar or a podcast. This works best with overlapping audiences that would be interested in both companies’ offerings.

5. Answer the Quora questions your leads are asking

By some estimates, more than 6,000 questions are asked on Quora per day_. _Chances are some of your potential customers are asking questions on Quora that you can answer. To connect with this curious audience, track down questions your leads are asking and write a helpful answer with a brief link back to your site at the end.

6. Get added to niche company directories

There are sites that exist on the internet solely to promote other sites. If you’re a startup, here are a few to submit your company to…

Beta List — “Discover tomorrow’s startups, today”

Vest — Australian startups worth watching

Siftery — Tools that unicorns and other startups use

Startup List — An ever-growing list of new startups

ProductHunt — “Surfaces the best new products, every day”

This works; we got hundreds of visitors after posting Flight School on ProductHunt.

7. Go to lunch with other people in your industry

Going out to lunch offline can lead to traffic online. Last week a teammate and I went out to lunch with a marketer from another company that led to Twitter shares, blog post-shout-outs, and opportunities to partner in the future.

8. Reach out to influencers you find on Buzzsumo

An industry influencer can spike your web traffic with just one tweet. To score a mention, proactively reach out to individuals and companies whose audiences would be interested in your content. Buzzsumo is a great way to track down influencers with page authority, domain authority, and followers.

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