How to Create Engaging Push Notification Campaigns?

In recent years, push notifications have become extremely popular in digital marketing, and there are good reasons for that. Push messages are one of the most effective tools available today to re-engage with visitors and get them back to your site. So if you’re looking to increase your website traffic without lots of investments, you may consider using push notifications.

Let’s go through some push notification features that can help you drive traffic to your website.

Start With Welcome Notifications

Welcome messages are a great way to encourage your subscribers to interact with your brand and make a first good impression. Use your welcome message to greet customers and help them know what kind of information they can expect to receive. Welcome notifications lead to higher open rates and increase customer retention, so keep them clear and actionable.

Personalize Your Messages

Push notifications are more effective if they’re personalized and feel relevant to customer’s interests, behavior, and buying intentions. You can customize your notifications based on each customer’s viewing and purchase history by sending cart abandonment reminders, promotional notifications, back-in-stock alerts, or event-based updates. You can even customize your notifications according to subscriber language and country to make users feel more special in reacting to them. This kind of personalization is more likely to trigger customer conversion and bring huge traffic to your website.

Get Attention With Flash Sales

Using push notifications to notify your customers about promotions can drive more traffic to your website. Flash sale campaigns really grab subscribers' attention and motivate them to take action immediately. Running timely and relevant offers through push messages is a great way to boost your traffic and get customers back to make a purchase.

Segment Your Audience

What happens if subscribers get notifications that are not relevant to them? They simply ignore it. That’s why it’s important to identify your subscribers based on their interests and send targeted push notifications. Studies show that push notifications that are segmented can get at least twice a higher open rate and better CTR than those which are not segmented. Some push notifiation services allows you to segment your audience based on multiple criteria and categorize your subscribers according to 20 segments.

Consider Timing

Your subscribers may be located in different countries, so you need to schedule notifications according to their local time zone. You may take advantage of push notification’s segmentation feature to target your audience based on their location and time zone. Segmenting your subscribers for push notifications will definitely increase the click-through rates and retain website visitors over longer periods.

Create a Sense of Urgency

Another proven way to drive conversions with push notifications is to create a sense of urgency among users with limited-time offers, sales, and so on. Use urgent words like Hurry, Save Today, Deadline Approaching, Don't Miss This, etc., to encourage users to take action and grab the opportunity immediately.

Use Emojis

Get even more engagement by including emojis in your push notifications. If used effectively, push notifications with emojis can boost open rates by as much as 85 %, as statistics show. Sounds fantastic, no? Benefit from using emojis in your push notifications to compose more visually appealing content and add a personalized touch to drive up audience interactions.

Add Call-to-Action Buttons

Call-to-action buttons are one of the most effective ways to drive users back to your website and prompt them to act. Call-to-actions such as Sign up Now, Get Started, Click Here, Buy Now, etc., are eye-catching, easy to click, and give users a clear call to take the next step or perform an action.

Measure the Performance of Your Campaigns

Tracking the effectiveness of your push notifications can help optimize future campaigns. Insights you gain on conversion rate, open rate, opt-out rate, and CTR can be very valuable to assess the efficiency of push notifications, spot the problem areas and identify the areas of improvement.

Keeping all of the above in mind, you can create a powerful push notification strategy that connects with your audience and brings real value. Hopefully, these tips will help you develop a more data-driven and effective push notification strategy that engages, converts, and can return significantly better results.