How to create a good website - our principles

Many things are involved while creating a good website – from design and usability to the site's structure and content.

At its heart, however, a website should be simple, effective, and easy to use.

We will outline our principles for creating good websites based on our years of experience in the industry.

With this guide you will be able to create an engaging and user-friendly website that meets your needs!

5 Principles of a good website design

Ease of use

The user experience of a website is paramount to its success. A site that is easy to use and navigate will keep visitors engaged, while a confusing or frustrating experience will quickly drive them away.

When designing a website, therefore, it is essential to consider the user experience at every stage.

Everything from the layout to the smallest details of interactivity should be carefully considered in order to create a site that is easy to use.

In particular, designers should pay attention to the WCAG guidelines, which provide detailed recommendations for optimizing the user experience.

By following these guidelines, designers can create effective and user-friendly websites.

High-quality images

With so much competition online, users are becoming increasingly selective about the sites they visit.

A site that features low-quality or outdated images is likely to be quickly passed over in favor of one that looks more professional and modern.

That's why it's essential to take the time to choose or create images that really reflect your message.

For example, if you're selling products, you'll want to use sharp, well-lit photos that show off your wares in the best possible light. Or if you're trying to build a brand identity, you might want to use evocative and memorable images.

In either case, using high-quality images can make a big difference in how your site is perceived by potential visitors.

Responsive and mobile friendly

A website should be accessible from different screen sizes, providing an optimal viewing experience no matter what device a visitor is using.

On the other hand, a mobile-friendly website are designed specifically for smaller screens and touch-based interactions.

Both responsive and mobile-friendly websites are essential in today's digital landscape, where users increasingly access the internet via smartphones and tablets.

More than 52% of people are using their smartphones and tablets to access the internet.

A responsive site will automatically resize itself to fit the screen of a visitor's device, whether it's a desktop, a laptop, a tablet, or a smartphone.

Color Palette

The choice of colors can significantly impact the overall design.

A well-chosen color palette can help to create an overall feeling of cohesion and visual interest. On the other hand, a poorly chosen color scheme can make your site look disorganized and unprofessional.

First, consider the overall tone or feel that you want to convey. Are you going for something serious and corporate, or something more fun and casual?

Second, think about the colors that will best complement your existing branding. If you have a logo or other brand elements, you'll want to ensure that your website colors match up well.

Finally, don't be afraid to experiment! You can also you online tools such as Canva's color pallete generator. To dive deeper into it.

Typography & Readability

The right font choice can make your site more readable and inviting, while the wrong font can be challenging to read and turn visitors away.

In addition to font choice, other factors affect readability, such as line height, letter spacing, and paragraph width.

With these optimizations, you can ensure that your website is easy on the eyes and easy to navigate.

Put a little thought into typography and get users' opinion about your website.

High performance

Websites are increasingly becoming more complex, with more features added to improve the user experience.

However, as websites become more complex, it is vital to ensure website performance does not suffer.

A good website includes paying attention to website performance and ensuring that pages load quickly and smoothly.

To achieve this, you can optimize your website code, images, and use a content delivery network.

By paying attention to website performance, designers can help to ensure that users have a positive experience on the site.

Conclusion

In conclusion, designing a website is more than just throwing together a few pictures and text.

It takes careful thought and research to create an effective website that will help you reach your business goals.

Following these principles, I'm sure your website will come out better.

What are your thoughts? Do you have any questions about the principles we've discussed? Let us know in the comments below!