How a Custom Web App Increased Organic Traffic by 10x for Our Client?

“Nearly a year ago, we committed to developing a responsive web application for a resort startup. Now, the progressive web app makes a high impact on its revenue and conversions.”

With the motive of getting a productive web solution for a resort, our client harmonized with our team. An organized workflow with our client’s requirements produced a reliable end product with the potential to attract high traffic and attain more conversion rate.

This journey to the successful web application was started with a consulting process and ended with a complete progressive web app. Let us disclose the nook and corners of the custom web app development project, here.

Why did Our Client Want To Build a Web App?

Before getting started, allow us to deliver a few words about our client. From Miami, Florida, US, they reached us to get a consultation regarding the website development. Then, they were convinced to develop a web application for their resort startup as it has the following benefits.

• Web applications have more potential in the conversion process.
• It can interact with the users who are using the web application.
• The application can be integrated with multiple tools and APIs,
• It can streamline the online resort booking process, etc.

Simply, they choose to develop a custom web application as it will be effective in each segment of the marketing funnel. But how did they get us?

How and Why Did They Choose Us?

They also reached us through the “Custom Web App” of our firm. It is one of the benefits of having a responsive web application that is also the exact need of the client. They wish to have a highly responsive web application that can be easily accessed through multiple devices and operating systems.

We Uplogic Technologies were on the final shortlist in their search for the best custom web app development company. However, they didn’t choose us only by searching their browser.

At the initial stage, they validated our previous projects and discussed the progressive web app development process with us multiple times. They confess the reason for choosing us while communicating with us,

“We check your ratings and previous clients’ opinions and hope you can develop our web application. Alongside, your promise for complete transparency in the web app development process convinced us to choose you”

Developing MVP: Why is it Necessary?

Before developing a complete progressive web app they need to introduce the web app and collect feedback from their end users. Through MVP (Minimum Viable Product) development, it is possible. We deliver such an element product for their resort and launch it for customer feedback.

For regular time intervals, we added additional features and UI to the MVP, to develop the web application. Through this, we reduce the possibility of bugs and errors. This agile web app development method helps us to save time and do adjustments and replacements to get the most effective UI of the web application. But, such a development process wasn’t so easy.

Challenges During Web App Development We Faced

The Miami-based resort owners demand to complete the project in a short time. At the same time, they requested a highly engaging UI. With the allotted time, developing such a highly collaborative and responsive web application is a herculean task. However, the challenge in this app development process encourages us to accept the project. But one day we received the message.

“We would like to add some unique features and functionalities as per our customers’ recommendation through the web app feedback campaign”

During the development stage of the web application, our client requested to add some additional features which are unique and we have to write codes for them. At that time, we could feel the real toughness of the project. Simply,

• They need a highly collaborative web app,
• That should be responsive for any device,
• It must include attractive UI and designs,
• The progressive web app can be loaded in a quick time,
• And we also needed to include custom features,
• Such an effective web application must be developed and launched in a short time.

These are the challenges we have faced during the app development process. Such hardships made the project a glory.

Read more: https://www.uplogictech.com/blog/how-a-custom-web-app-increased-organic-traffic-by-10x-for-our-client/