Android vs. iOS- Which One Should You Build First?

Smartphone users are generally divided into two camps—Android phone users and iPhone fans.

When faced with the decision of which platform to invest in first for your mobile app, it's essential to consult an experienced Android app development company. Their expertise can help you make an informed choice based on your target audience and business goals. They can provide valuable insights into the unique advantages of Android development, such as market reach and customization, or iOS development for its user engagement and revenue potential, enabling you to make a well-informed decision.

In this competitive smartphone market, businesses need to consider both Android and iOS platforms for maximum reach. When it comes to iOS, leveraging professional iPhone app development services can help companies tap into that significant 22.85% market share, ensuring they don't miss out on a substantial user base.

On the surface, this makes it seem like Android is the way to go. However, the market share shouldn’t be the only deciding factor.

Here are five important things to consider:

1. Who is your primary audience?

When considering mobile app development, such as iPhone app development, it's crucial to recognize the unique user demographics associated with iOS. Apple users are known for their higher spending tendencies on the app store, making it a lucrative platform for businesses looking to monetize their apps. Understanding these user demographics is essential for developers looking to tailor their products to the specific needs and preferences of iOS users.

This is why it’s so important to understand who your primary audience is. If you’re building an app that’s intended for a broader global or up-and-coming market such as Asia, Africa, and Latin America then it might make more sense to build an Android app first. Android users are also more likely to be used by people who work in technical industries and there is even research that claims men show a preference for Android over iOS.

If you’re planning to launch your app to a more niche audience in North America, then iOS might be your best bet. According to studies, iPhone users earn 40% more than the average Android user.

They’re more popular in the enterprise market and preferred by women given Apple’s reputation for user experience and security.

2. What’s your deadline?

You’ve probably heard this phrase thrown around in tech circles: “Android is open and iOS is closed.” This is true in a sense. The Android OS can be used to create custom operating systems making it possible for users to tinker and modify the platform; while iOS makes it nearly impossible to do this.

To that end, most assume that building an Android app is easier and faster, when in fact, Android development is likely to be more expensive than iOS. Being an open-sourced platform, Android lacks the same level of standardization that iOS follows. This makes developing an Android app means you have to factor in more devices, components, and software fragmentation.

However, while it’s easier to develop an app for iOS devices, the Apple App Store also enforces stricter rules and quality control. This translates to a longer review process for approval. It may even come to a point where your app doesn’t get approved if it fails to meet Apple’s standards.

3. What do you want to offer in your app?

The open-sourced nature of Android makes it easier for you to build more diverse and innovative features into your app. So, if you plan to constantly improve your app based on functionalities that your audience wants, Android should be able to better accommodate this.

This, however, means that Android is more susceptible to pirate apps and malware. On the other hand, iOS is definitely more secure, but customizability is more limited.

4. What resources do you have for long term maintenance?

Generally, Android users are slower to adopt new operating systems. According to a report, more than 50% of Android users still have devices that run on systems that were at least a year old.

This means if you’re developing a mobile app for Android first, you have to make sure that you have the resources to provide constant maintenance for your app. Since Android users are slow to download and upgrade their current iOS, it’s up to you to ensure that your app is optimized despite running on an older system.

Apple users, however, regularly update their devices. This means while you may have to jump through more hoops to get it up on the Apple App Store, you won’t have to spend as much time and effort on maintenance.

5. What are your plans for monetizing your app?

Not all apps are made to generate revenue. It really all depends on your objective. If you intend to monetize your app, you need to know some key differences between Android and iOS.

For starters, despite the large margin Android users have over iOS users, the Apple App Store generates twice as much revenue than Google Play. This means Apple users are more willing to pay for apps and spend on them versus Android users.

What’s the bottom line?

Deciding on what to develop next depends on your mobile app objectives and goals. Be sure to weigh the pros and cons of each, following these key factors before making your decision. If you need more guidance, our app developers are here to help you out.

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