8 Tried and Tested Email Marketing Best Practices

Email marketing has grown to be a considerable part of any company. It makes sense when 2019 found almost 4 Billion people using emails around the world.

Let's all stop and think about the fact Email predates the internet. With this thought alone, we should understand why it is still an essential marketing strategy.

Sending emails to a certain number of recipients is a part of the modern-day lifestyle. Keep reading to learn 8 email marketing best practices to implement in your company.

Split Your List Into Groups

From the day your mailing list began, you have watched it grow into something new. Each recipient on your mailing list will have a different reason for being a part of it.

You may find that sending out blanket emails to each entry on your list will start to gain your unsubscribers. You can stop this heinous act from happening by simply splitting your list into groups.

This is an excellent method on how to maximize email marketing. Be sure to send those specific email campaigns to only certain people. This will retain those people who don't wish to receive the email.

Mobile Friendly

The rise in modern technology has seen a steady evolution of smartphones and their function. More people each day will check their smartphones for their latest emails.

It would be best if you kept this at the front of your mind when it comes to creating your direct email marketing strategy. Consider the fact that your email may be viewed on the phone and make it mobile-friendly.

Practice a few test emails to find the best combination to achieve the target on many platforms. This will stop people from opening the email and ignoring it if it isn't mobile efficient.

Think About the Writing

Some people will state that modern technology has brought a decline in the average human attention span. Nowadays, marketers will use bold pictures with bright colours to grab people's attention.

However, how many of you have received emails stating that the imagery has been removed. When it comes to email, you will want to focus your attention back on the written word.

If you plan to send out a marketing newsletter, this is the optimum time to share written information. You could add an image at the top of the email but follow it with short, precise sentences.

Real Person Sending a Real Email

Many of us will have received a phone call which turns out to be a robotic voice talk back. When it happens to me, I simply hang up and carry on with my day.

This reaction may occur if you send out your emails from [email protected]. If this pops up in a recipient's inbox, they may just hang up and move on.

No matter the email platform your company chooses to use, be it standard or personalised, be sure to use a real name. This will gain you a far higher open rate than a no-reply address.

Pick the Best Tagline

The subject of your email should entice your recipients to want to read the email. It needs to be as compelling as you can make it. You can achieve this through a few methods.

If you create an email ad to bring in sales for your product or service, try making the subject a deal you are offering. People are more likely to follow through to your company if they feel they could save money in some way.

Make the subject catchy and memorable while not sounding overly pushy. You want the readers to visit your company because they want to, not because they feel they have to.

Make It Personal

Most people will enjoy being noticed in some way. You can use this fact during your email marketing strategy. Make your emails personal to the recipient.

This can be accomplished by the simple act of adding the recipient's name to the subject line. They will feel like this email has been created and designed specifically for them. Emails with a personalised subject have been found to be 26% more likely to be opened.

Take one of your groups from the first method and create an email designed for that group. You may not be able to individually personalise them, but you can target your email to that group.

Call To Action

Call To Action (CTA) is the most critical tool for anyone looking to achieve a specific outcome. With an email, this outcome could be to bring in more sales from a particular product.

You will have encompassed all the relevant information within the body of the email. But, all that information will be found useless if you don't try and drive the readers into action.

Your CTA can be as simple as a button at the bottom of the email linking to your website. Your email marketing statistics will be able to show you the efficiency of each CTA.

Hire Email Marketing Services

This article has had a plethora of information. Some of it may be new to you and slightly worrying. Or, you will think that this is a lot of extra work for you to take on.

You don't have to tackle this new challenge on your own. You can now use email marketing services to help. These services are full of professionals whose sole purpose is to help companies grow to new potentials.

Follow These Email Marketing Best Practices

Take the first step towards including these email marketing best practices within your company. Don't let a lousy email cause you to lose business.

Grow your mailing list while lowering your unsubscribes total. Use the form of marketing that predates the internet and take your company to new heights.

If you enjoyed reading this article and learning about email marketing, check out Quick Coffee Reads for a buffet of different topics. We are full of those easy read articles, perfect for your lunchtime latte.