6 Social Media Tools That Will Spice Up Your Instagram Business Account

Running a business on Instagram has become extremely competitive due to its ever-changing algorithm. With each algorithm change, it only amps up the competition and leaves one fighting for their place on the Instagram online stage.

However, Instagram, in particular, has shifted away from its initial social-connecting tools and moved more towards becoming a virtual mall in a sense. This means your business's Instagram profile is like your shops' storefront.

So the same tactics that brick-and-mortar stores did to attract and captivate customers into their store should now be used for your business's Instagram profile.

Luckily, it's a lot cheaper and more practical to do this as opposed to traditional mom-and-pop shops.

Below are 6 helpful tools to spice up your Instagram profile.

1. Linktree

Instagram still doesn't allow users to put more than one link in the website portion of the profile. And this is where Linktree comes in. Linktree allows a user to set up a reference landing page, where you can list as many links as you want. It's limitless.

They offer a free and a premium version. With the free version, the only tools you're missing are more customization tools, as well as being able to rid of their watermark on your reference page. Other than that, you're all good to go.

2. Linkin.bio by Later

Similar to Linktree, Linkin.bio offers you a landing page. They pull these images from your Instagram feed and present them in a beautifully organized collage.

The users will then click on the product image they want, and it will send them to whatever page you want them directed to. It's as simple as that.

They offer a free and premium version. However, the premium version offers you more customization tools as far as having more images on your landing page, the way it looks, and the arrangement.

3. Hopperhq

Since our profile is the first thing people land their eye on, it's important that the images all look seamless and mesh well together. It's hard to accomplish this just by the measure of the eye.

Because the last thing you'll want is to upload a photo and find that it doesn't fit well with the previous three images. This then causes your profile to look a mess and not coordinated well.

This is where Hopperhq comes in handy. It helps you schedule out posts beforehand as well as see what it will look like on your profile in real-time before it actually uploads to your Instagram feed.

4. Pinterest

Instagram feeds that stand out the most are ones that match in color and have an aesthetic color palette going up and down the feed.

Specifically, you want to highlight your brands' color scheme on your profile as well. This is where Pinterest comes in handy because of its nice supply of free color palettes.

They have color palettes that range in colors of cool tones, warm colors, and/or greens and reds. It's a hard choice, but Pinterest is never in short supply of these pallets.

5. Social Squares

Social Squares is a stock photo membership platform that supplies unique and eye-catching photos for Instagram feeds. If you find it hard to fill your profile with a nice photo here and there, don't worry. They have just what you need.

As part of their membership, they also offer you free captions where you can fill in the blanks and paste them under your photo.

6. Canva

Last but not least, Canva.

Canva is a graphic design platform that allows you to design images and posters with fonts, clip art, as well as any other form of social media graphic.

They also offer templates that come in the form of Instagram posts, Pinterest posts, Instagram Story template posts. This can be extremely helpful when you're on the go and don't have the time to make these yourself on any fancy Adobe software.

Well, there you have it. When you combine all these tools together, your business profile will be up to par with your competitors. And most importantly, it will leave your customers feeling like they can trust your brand and your products because you gave them that great first impression.