4 Noteworthy Business Benefits of Hiring a UI UX Design Agency

Do you want to attract more users and drive more conversions to your app by crafting a persuasive design? Here, you would need the help of UI and UX professionals. This blog lists various reasons why you should hire an expert UI UX design agency to take your product design to the next level.

Before we move forward, let’s first understand what UI and UX mean and then we will explore the benefits of hiring a UI UX design agency.

What is UI & UX?

You would have heard UI and UX many times, but do you know what each of the terms means? Let’s get more clarity and understand them.

Meaning of UX

UX (user experience) design focuses on developing a product with great usability and navigation so that users have a clear and convenient interaction with it.

It is a very vast domain that blends elements of psychology, branding, market research, design, and technology. Creating UX designs requires examination of the client's business goals, needs and user’s expectations of the company's service or product.

Meaning of UI

User interface (UI) design is the process of designing interfaces in software or computerized devices, focusing on looks or style. Designers aim to create interfaces which users find easy to use and pleasurable. UI design refers to graphical user interfaces and other forms—e.g., voice-controlled interfaces.

While user experience is a collection of tasks focused on the optimization of a product for effective and enjoyable use, user interface design is its complement; the look and feel, the presentation and interactivity of a product.

To make things even more clear, UX precedes UI.

The relationship between UI and UX

UX Makes Interface Useful

In simple terms, UX defines the entire journey of customers that they make while using mobile apps. It involves a research-based competitive study, which develops and improves personas and builds an MVP based on the needs and expectations of the target audience. The MVP is further validated with the testing throughout its lifecycle.

UI Improves Beauty of Interface

The user interface includes making a selection of typography and colour schemes while ensuring these will be easier to use and also highly attractive. On the other hand, the selection of these factors is based on the defined reasons specific to the type of product. UI also involves the implementation of a visual hierarchy that is meant to serve as users’ guide and helps them in completing their goals easily.

Why should you hire a UI UX design agency?

If you are a business owner or a SaaS entrepreneur, you would have definitely faced this dilemma - Should you hire a UI UX design agency or a full-time UI UX designer/s on the payroll?

To clear your confusion, here are some advantages that a UI UX design agency has over hiring UI UX designers on your payroll:

1. Speed

UI UX design agencies have experienced professionals, who know how to optimize your product and user experience.

Also, they have a cross-functional team of UX designers, UX Researchers, UI designers, who possess different expertise in their respective fields, which helps to work on the project faster and in a collaborative manner.

2. Breadth and Depth of Experience

As suggested in the above pointer, a UI UX design agency has professionals from wide range of backgrounds and varying degrees of experience. UI UX аgеnсіеѕ offer a mоrе ассеѕѕіblе аnd lеѕѕ еxреnѕіvе way tо wоrk wіth a tеаm оf specialists, who еасh have unіԛuе еxреrtіѕе іn оnе оr twо dіѕсірlіnеs оr рlаtfоrmѕ.

Аgеnсу dеѕіgnеrѕ also wоrk оn a wide rаngе of рrоjесtѕ across іnduѕtrіеѕ, which рrоvіdеѕ thеm wіth broad еxреrіеnсе that they саn apply tо еасh nеw рrоjесt they tаkе оn. Mоrе ideas = better rеѕultѕ.

3. Unbiased Advice

By hiring an extеrnаl UI UX design, a business can obtain honest guidance with regard to whether a particular idea or design will work or not.

Whether it’s hаvіng аn іndереndеnt rеѕеаrсhеr leading usability ѕtudіеѕ аnd сuѕtоmеr feedback іntеrvіеwѕ, оr juѕt knowing уоu hаvе аn оutѕіdе tеаm tо bоunсе іdеаѕ оff оf, wоrkіng with an unbiased design agency saves tіmе аnd саn help your tеаm avoid mаkіng сrіtісаl, соѕtlу mistakes.

4. Flexibility

UI UX design agencies are always in sync with the latest design trends, as well as the ever changing business landscape. Also, in a shorter period of time, agencies manage multi-faceted tasks that freelancers or UI UX designers cannot.

Because of getting more than one person on board, it is far less likely that a project would get postponed due to individual shortcomings.

Business Benefits of Services Provided by UI UX Design Agency

1. Enhanced Accessibility and Usability

An experienced UI UX design agency knows how to make your app, website or product easily accessible to users. This maximizes the visibility, consistency, and user-friendliness of your mobile application.

The advantages of UI/UX design services are — the team makes the overall app’s aesthetics and functionality intuitive by ensuring the use of well-resonating colours, fonts, images, videos, animations, navigation, buttons, etc.

Therefore, your product or website gets enhanced accessibility and usability.

2. Optimized Performance

Anytime a page doesn’t load fast enough or an application takes too long to open, users will be left frustrated. As a result, they will not pursue their intentions.

Not only that, a fast-performing optimized website will rank better in the search engines, implying a great influx of web traffic.

Here, a UI UX design agency can design a better product or a website keeping in mind the ranking as well as performance factors for better UX.

3. Higher User Acquisition and Retention

User acquisition requires a lot of planning and strategizing. In fact, a lot of strategies are typically used in acquiring new users, one of which is user experience.

A strong and valuable user experience offers a business a strong competitive advantage in attracting and retaining its users.

The more aesthetically pleasing a brand’s site design is, and the more intuitive the features are, the easier it is for them to build trust and thus increase the chances of the brand attracting users and quite possibly converting them into customers.

In fact, an effective UI/UX design is often an effective strategy in gaining new users than price.

4. Reduced Development Costs

People hate using apps that are buggy, crash frequently, and with a dated design. Similarly, as a website or a product that’s confusing to navigate, using poor typography, and uneven colour schemes are going to have a high bounce rate.

All these reasons point to the need for brands and businesses to tap a professional web design agency. Through their help, they’ll be able to integrate an efficient and optimized UI/UX saving valuable time and cost.

When done properly, UX helps you carve a roadmap to build, deploy and market your product the right way.

Conclusion

Great user experience (UX) and user interface (UI) design increase user confidence. A big focus today is the online user experience and, as a UI UX design agency, we work with each client based on their individual objectives and priorities.

Our expertise lies in creating both a pixel-perfect and user-focused design that at the same time can help get your product to the next level. Contact us today to work.