3 Rules for Effective CTAs and some Call To Action Examples in Writing

Even if you don't, we will go through the concept in this article and also give you effective rules on how you can create better CTA prospects to expand the scope and popularity of your business. CTA’s have a lot of inherent potential to make your marketing campaigns more efficient and effective. Thus it is safe to say, any kind of coherent well thought out digital marketing strategy has to involve a good foundation of CTA principles that can be especially beneficial in driving higher conversions.

Similar products and services, generally tend to have a similar pattern of CTA attached to them. This is useful because it helps you to get an understanding of the product based upon the nature of the CTA itself. It generally involves the submission of some sort of online form or application. For offline examples, you still might find certain forms enclosed in the physical copies of magazines asking customers to fill it up and send it to the magazine offices.

What is a CTA?

Explained in simple terms, a call to action or CTA is an invitation to an internet user to take a particular desired action on your website or social media webpage. CTA plugs are initiated in different ways and companies use a variety of techniques to make CTAs that are powerful and can have a strong impact on consumer preference. CTAs are employed by all sorts of organizations. For instance a political party may publish a manifesto outlining the importance of voting in the elections. The CTA is supplied at the end in the form of a voter registration form or something akin to it.

Similarly you will come across various CTAs on websites which will have a dedicated button targeting users to subscribe. We will look at the most prominent call to action example essay that conveys the idea of a CTA so that the readers can understand its practical application.

A few Traditional Call to Action Examples

There are a lot of examples of call to action all around us. The age of hyper marketing practices has dramatically increased the role played by CTAs and nearly all subscriber oriented services such as newspapers and magazines, online subscriptions etc. use CTAs to increase their customer base and generate higher conversions.

A few common call to action essay examples found in magazines and papers include the following :

If you were waiting for the right time to seize the opportunity, the time is right now. Send or your free issue today - Sales and Marketing Magazine

Discover the exciting world of Outside - Outside Magazine

Send us the form at the top of this letter to get a taste of success - Success Magazine

May I send you a free copy? There is no obligation attached with an offer. Please let me know if you’ll accept my offer by January 31 - Harper's Magazine

Apart from the ones above there are many examples of CTAs. These can be in the form of simple messages such as “Get your free copy now”, or “Sign up for the free newsletter today”.

Things to Keep in Mind while Designing CTAs

When it comes to a high quality call to action essay examples, they carry a few messages which should help to get a few basic things cleared up. The first thing is to ensure that it has no obligation attached to it. You don't want to put the reader in a position where they feel you are trying to force them or compel them to sign up for something.

A lot of the most commonly found CTA examples make this point very clearly at the beginning of the CTA by using bold letters and words and phrases such as “TRY NOW FOR FREE”. This is to drive home the point at the outset that it is non-obligatory in nature.

The next thing that we found to be in common in a lot of the CTAs is the principle of immediacy. This is a feature that is largely a result of the digital transformation we have witnessed across the length and breadth of different industries. A lot of the CTA trigger buttons use words such as ‘now’ or ‘right away’ to convey a feeling of immediacy.

There are also other brands which adopt a less invasive;why not’ approach as we like to call it. This approach uses the idea of ‘why not’ to elicit certain responses from the customers. Instead of directly asking the customer to subscribe or perform a despicable action, these CTA’s try to get the customer to think about CTA indirectly. These CTAs are trying to tell the readers that they have nothing to lose and only to gain from such a scenario. In our experience, this form of CTA can also be very powerful if used in the right way.

Conclusion

In this article today we tried to give the readers an idea about what a good call to action example essay is like. We started off with a brief intro where we discussed the role of cta in digital marketing and how it can really help businesses to reach their short and long term targets. It's fair to say that the use of cta has undergone a degree of transformation owing to the ever expanding digital marketing space that we find ourselves embedded in.

Janbask Digital Design is a company that has worked at the top for many years in the fields related to digital marketing and associated areas. The Company can help you to set up an effective cta blueprint as it has done for countless other up and coming brands. The right cta blueprint can really transform the state of your business and help you to generate higher conversions and sets you up for long term success and financial gain.