Learn How to Use Social Media to Expand Your Business's Presence

In today’s technologically advanced world, the presence of tools has made it a lot easier to perform our tasks efficiently. By tools here, we mean applications and software you use on your mobile phones and computers. Social media specifically, has become a blessing for businesses to grow and proficiently reach the international marketplaces. Most businesses are well aware of the power of social media, but not all get the desired results. One major reason behind the failure of various online businesses is language diversity. However, the availability of video subtitling services has made it a lot easier for businesses to convey their message to diverse audiences without losing the intended meaning. But this isn’t enough.

In this article, we will discuss how you can make your global reach effective through social media, fostering effective communication with target audiences.

Know Your Target Audience

You might like your coffee a little strong, that’s your preference, right? Just like that, it is crucial to understand that every consumer has different demands and requirements. And to fulfill them is your responsibility. This isn’t enough. Other than having different interests, you also need to know about your audience’s language and cultural preferences and their social media habits. For basic understanding, you can use tools like social media analytics. However, to dig deeper, it is wise to get assistance from a multimedia localization company. They are experts with industry-specific knowledge. They will help you to adapt your promotional videos, ads, and posts according to the target audience.

Pick the Right Platforms

Before picking any platform, you need to understand its technicalities. Each social media platform has a different lifespan. For example, in 2024, the lifespan of a Facebook post is almost 76 minutes. It doesn’t mean that your post will be deleted or something. This is the duration of your post that has a chance to index and grab the attention of potential customers. Just like that, Instagram posts last 19.75 hours, YouTube videos last 8.83 days, and blogs remarkably last for almost 2 years.

However, creating content for social media takes a lot of time and money. Therefore, it is crucial to analyze which platform suits you well and will provide your desired outcome.

Make Your Content Engaging

High-quality visuals with local language can transcend language barriers and draw the attention of the global market. Moreover, you can use compelling images and GIFs that resonate with diverse audiences. Additionally, try to relate a story with your product or services, because emotions have no language. Also, make sure you go for multimedia localization for better user engagement.

One major mistake that most businesses make is not building a connection with their audience. Don’t just post and disappear. Try to connect with your clients, and respond to comments and messages in their local language. It will help you to encourage conversations and build relationships with your global audience.

Focus on Strategic Growth

Well, this isn’t as simple as it seems. There are some complexities and technicalities that you need to understand. Without knowing them, you will be just wasting your time and resources. Social media platforms offer tools for reaching specific locations and demographics. You can use these tools to ensure that your messages reach the right audience in the right place.

Build a Global Brand Identity

Consistency is the key. Maintaining a consistent brand image reinforces brand recognition on a global scale. People prefer to connect with brands that showcase reality. This demands to show the human side of your brand. You can create and share short videos and stories about your team, and show the company’s culture, and values. This enhances the authenticity of your business while building trust and fostering a connection with your global audience.

Remember, globalizing your business through social media is a journey, not a decision. Therefore, have patience, adapt to evolving trends, and stay consistent to build a strong online presence for your business in the global market. Good luck!