The new Land Rover Discovery Sport is launched on the eighth season of the "Endless Discovery" grand voyage

On March 20, the "Spring 2020 - Land Rover Discovery Season New Land Rover Discovery Sports 30-hour Cloud Launch" was held in the form of an online live broadcast, creating an unprecedented ultra-high-definition live feast and opening the exciting journey of the Land Rover brand in the new year. In this cloud conference, the new Land Rover Discovery Sport was launched in the cloud, showing its heritage and innovation to the audience, sharing the hardcore manufacturing strength of Cherry Jaguar Land Rover, with a 300-member anchor group and several "Discovery Lifestyles" such as independent fashion designer Zhang Na, all-round entertainer Lin Lunacy, famous Japanese architect Okayama Coheir and famous actor Tina Y. The event will be held in the afternoon and will be attended by a group of 300 anchors, independent fashion designer Zhang Na, all-round entertainer Lin Lunacy, famous Japanese architect Okayama Coheir, famous actor Tina Y and many other "Discoverers". Along with the launch of the new Land Rover Discovery Sport, the eighth season of "Never Stop Discovering" (Never Stop Discovering) was officially launched, with a total of eight routes announced to accompany users to discover the great beauty of China.

The 8th season of Never Stop Discovering was launched with the launch of the new Land Rover Discovery Sport.

Spring 2020 - Land Rover Discovery Season New Land Rover Discovery Sports 30-hour cloud tour launch party

Mr. Richard Shore, President of Jaguar Land Rover China and Cherry Jaguar Land Rover joint marketing and service organization, said: "30 years of Land Rover Discovery is 30 years of constant change. Five generations of Discovery, countless off-road adventures, and millions of sales demonstrate the success and continued appeal of Discovery. The all-new Land Rover Discovery Sport opens a whole new chapter in the family's development with a spirit of never-ending exploration."

Launch of the new Land Rover Discovery Sport, the eighth season of "Endless Discovery"

Mr. Richard Shore

President of Jaguar Land Rover China and Cherry Jaguar Land Rover Joint Marketing and Service Organization

Spring is bright and the energy of discovery gathers in the clouds

The spring equinox is the day when day and night are equally divided. Through Jitterbug's "Super Brand Live Day" live IP event, the Land Rover brand organically combined the traditional automotive industry with live e-commerce, broke through time and geographical restrictions, and indicatively launched a "2020 Spring - Land Rover Discovery Season New Land Rover Discovery Sports 30-hour Cloud Tour Launch Party". "Through the exclusive live broadcast format and content customization, an innovative and high-quality "live broadcast + e-commerce" platform ecology was built in Jitterbug to explore and reach consumer demand. The launch event opened at 6:00 am on March 20, and during the 30-hour live broadcast, the 30-year legendary history of the Discovery family and the birth of the new Land Rover Discovery Sport was visually and vividly told.

At 28:00 pm the climax of the conference came, with film star Tina Y u sharing his life perception and car experience as a new car experience; heavyweight guests Zhang Na, Lin Lunacy, Okayama Zhou ping, and Mr. Zhou English, Executive Vice President of Jaguar Land Rover China and Cherry Jaguar Land Rover Joint Marketing and Service Organization, appeared in turn, focusing on "clothing", "food", and "food" respectively. The four-dimensional story of "discovery" was told around "clothing", "food", "housing" and "transportation". The four-dimensional story paid tribute to the fearless courage, firm belief, and innovative thinking of the discoverers, and jointly launched the new Land Rover Discovery Sport online. At last, the audience had a hero-distance experience of the product advantages of the new Land Rover Discovery Sport "luxury and courage", and watched the whole activity route of the eighth season of "Endless Discovery" to enjoy the excitement in advance. As Mr. Zhou said, "We hope that through the 'Discover the Endless' campaign, we can discover the undiscovered beauty and explore the legend of everything together with the Land Rover 'explorers'. "

The new Land Rover Discovery Sport was launched on the eighth season of "Endless Discovery".

Mr. Z h u

net of Jaguar Land Rover China and Cherry Jaguar Land Rover Joint Marketing and Service Organization

Since its inception in 1948, the Land Rover brand has always embraced the spirit of innovation and pioneering, passionately encouraging more people to embark on their adventure and discover the unknown world. From the birth of the first generation Discovery in 1989 to the launch of Land Rover Discovery in 2014, to the release of the new Land Rover Discovery Sport today, the Land Rover Discovery family has brought consumers an extraordinary experience in each period, writing a history of the modern evolution of SUV with its all-round practical product features, never-ending exploration gene, and 30 years of constant evolution. The launch of the new Land Rover Discovery Sport marks a new chapter in the history of the Discovery family with greater strength, making life exciting without borders.

A breakthrough in imagination and pioneering strength with intelligent technology

As a new member of the Land Rover Discovery family, the new Land Rover Discovery Sport is specially designed for the new middle-class families, with five technological upgrades and a nano-air purification system as standard, fully taking care of the needs of every family member in the car. The new Land Rover Discovery Sport is based on Jaguar Land Rover's new PTA luxury transverse engine platform, featuring the world-renowned Ingenious 2.0T engine and the new TARS all-terrain technology. The new TARS all-terrain technology features the second-generation Intelligent Terrain Response System, ATP All Terrain Process Control, the world's first all-terrain "see-through" technology by Land Rover, and an unparalleled wading sensing system, which combines convenience and safety and allows all-terrain driving without dead ends. The new practical technology is also a major advantage of the new Land Rover Discovery Sport, not only equipped with ADAS L 2 level intelligent driving assistance system but also equipped with intelligent four "screens", wireless charging, WiFi hotpots, Apple Car-play, and Baidu Car Life and other practical technology configuration, to create a better intelligent journey.

The new Land Rover Discovery Sport was launched on the eighth season of the "Endless Discovery" grand voyage.

The new Land Rover Discovery Sport

In terms of appearance, while following the design DNA of the Discovery family, the new Land Rover Discovery Sport has also injected innovative elements, with a more dynamic appearance and a more luxurious interior. In addition, the new Land Rover Discovery Sport is equipped with an air quality monitoring system, PM2.5 haze purification system, and nano-level negative ion bacteria removal system[1] as standard, and has the first in its class 5+2 seating layout, theater-style seat design, door opening angle close to 90° design and other humanized advantages, accompanying users to explore the unknown and discover a broader world.

The new Land Rover Discovery Sport was launched on the eighth season of the "Endless Discovery" grand voyage

The interior of the new Land Rover Discovery Sport

The new Land Rover Discovery Sport is an innovative product built by Cherry Jaguar Land Rover based on intelligent manufacturing and system strength, and its extraordinary quality comes from the powerful intelligent manufacturing strength of Cherry Jaguar Land Rover Changsha Plant. The Cherry Jaguar Land Rover Changsha Plant is the first vehicle manufacturing plant outside of the United Kingdom and is also a global model plant for Jaguar Land Rover. As a modern factory with high intelligence and integration, Cherry Jaguar Land Rover Changsha Plant contributes to the globalization and long-term development of Jaguar Land Rover and the upgrading of China's high-end automobile manufacturing industry with its global unified manufacturing, technology, supply, management, and quality control standards. Backed by the strength of Cherry Jaguar Land Rover Changsha Plant's comprehensive quality control system and industry-leading production processes, the new Land Rover Discovery Sport is confident to provide consumers with a reliable travel choice.

Heart to Heart: Creating All-Terrain Technology Dreams

Mr. H u B o, Executive Vice President of Product and Marketing of Jaguar Land Rover China and Cherry Jaguar Land Rover, said at the event: "Every great discovery is born from discovery. It is not only the core style of the Land Rover brand but also the brand essence of the Land Rover Heart to Heart. As a continuation of Land Rover's spirit of discovery in China, the 'Endless Discovery' campaign has led many consumers to measure the earth with tires, step over rivers and gravels with technology, explore the essence of discovery in different dimensions and angles, and feel the greatness of discovery."

The new Land Rover Discovery Sport was launched on the 8th season of "Endless Discovery".

Mr. H u B o

Executive Vice President of Product and Marketing, Jaguar Land Rover China and Cherry Jaguar Land Rover Joint Marketing and Service Organization

In 2012, the Land Rover brand launched an innovative experiential marketing campaign, "Discover the Endless", to illustrate the spirit of exploring the unknown and never stopping. Today, the Discovery Journey has become one of Land Rover's most influential brand events and has garnered active participation and widespread acclaim.

During the 30-hour cloud tour launch event, Land Rover brand also reviewed the exciting stories of the past seven seasons of "Endless Discovery" with the live viewers and announced that the eighth season of the exploration journey with the theme of "Discover the beauty of the world" started again. Driving through eight routes: Morgan Bamboo Sea, Tibet Pure Land, Ceiling Ancient Road, Western Desert Road, Pale Grassland, Chongqing Secret Land, Island Journey, and Snowy Chongqing, the Land Rover brand will travel with you to discover the "beautiful scenery", local "food", and exquisite "beauty" along the way. The Land Rover brand will travel with you to discover the "beautiful scenery" along the way, the local "food", the exquisite "beauty", the encounter with the "beauty", and find your own "beautiful things".

The new Land Rover Discovery Sport was launched on the eighth season of the "Endless Discovery" grand voyage

Mr. Chen Guofeng

Executive Vice President, Cherry Jaguar Land Rover Automobile Co.

The world is open, and there is no fear of discovery. With the warmth of spring, the Land Rover brand insists on heritage and bold innovation and launches the new Land Rover Discovery Sport in the cloud while launching the eighth season of "Endless Discovery", which will carry on the spirit of never-ending exploration to the end and escort every step of bravery and fearlessness. Mr. Chen Guofeng, Executive Vice President of Cherry Jaguar Land Rover said, "As our mobile home, a car is an extension of our home. The vehicle needs to carry on the comfortable space, intelligent technology, and pleasant atmosphere that we are given at home. With its unique all-terrain capability and versatility, combined with the extraordinary quality of the 'Global Model Factory', the new Land Rover Discovery Sport guards the family and the spirit of exploration, allowing discovery to know no bounds and the heart to reach no boundaries.