Rolls-Royce "Flash" world premiere

Rolls-Royce's first all-electric model, SPECTRE, has made its world debut. SPECTRE is an ultra-luxury electric super coupe, built with Rolls-Royce's all-aluminum "luxury architecture" and equipped with Rolls-Royce's latest Whispers connectivity service; the new car not only has all the luxury qualities of Rolls-Royce but also fully demonstrates the perfect fit between Rolls-Royce and electrification.

"The 'Flash' is a new chapter in the history of the Rolls-Royce brand, opening a new chapter for Rolls-Royce customers and the luxury industry. As such, I consider the Sleek to be one of the most perfect Rolls-Royce models ever built."

-- Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

"The electric car is noiseless, very clean, and without the smell and vibration of a fuel car. If fixed charging stations can be arranged, the practicality of electric cars will be very considerable."

-- Charles Stewart Rolls, founder of Rolls-Royce in 1900

Macro information

According to Rolls-Royce's official information, the "Flash" is still being optimized and is now in its final stage, which will be completed in the second quarter of 2023. Final power, acceleration, and range data are still being refined. According to preliminary data, the CLTC is expected to have a combined electric range of 585 km, 430 kW of power and 900 Nm of torque, and an acceleration time of 4.5 seconds from 0-100 km/h. "Testing and optimization of the Shining Spirit will continue for several months, and the data may change before delivery is officially confirmed in the fourth quarter of 2023.

2. Design inspiration from outside the automotive sector

Rolls-Royce designers are not only deeply involved in the automotive sector, but also need to draw inspiration from outside the automotive sector, including high fashion, modernist sculpture, nautical design, couture tailoring, and contemporary art. When conceiving the sketches of the Sleek, Rolls-Royce designers were inspired by the concept of modern yacht design, especially the simple and perfect lines of the body, the clever use of light reflection, and the tapered and dynamic design.

From the front of the car, the split headlights of the Sparkle are complemented by the widest front grille in Rolls-Royce's history. The Parthenon grille has more subtle, smooth blades to direct airflow to the front of the car. The grille is crafted from polished stainless steel, which further enhances the aura of the "Shining" by reflecting what is around it. The "Goddess of Celebration" statue has been redesigned for better aerodynamics, after 830 hours of modeling and wind tunnel testing. "With a wind resistance coefficient of just 0.25cd, the Shining is the most aerodynamic Rolls-Royce.

3. Iconic design with innovative elements

"The exterior of the Sparkle is a tribute to the iconic design of the Phantom coupe, with its generous proportions and split headlights. In addition, the lower light clusters are equipped with jewel box-like dark chrome headlights. 22 LED lights softly illuminate the rear side of the front grille blades, each of which is delicately sandblasted, with shimmering light reflecting on the polished grille surface, giving it an elegant and three-dimensional light feel.

The "floating line" at the bottom of the side of the "Sparkle" is inspired by the design of yachts, without using complicated decorative design to exaggerate the sportiness of the body, but through the reflection of the body to the road to creating a floating dynamic feeling like the reflection of the hull of a racing boat to the sea. "The "floating line" is a visual manifestation of Rolls-Royce's "magic carpet-like driving experience", which also inspires the design of the front end of the Sleek to be taller and more uplifting.

The most striking feature of the "Flash" silhouette is the hatchback design. The smooth upper body contours help make the "Flash" the Rolls-Royce with the lowest wind resistance coefficient to date. Following the roofline backwards, the taillights are placed in the largest ever Rolls-Royce integrated side and rear body panels, which extend from the A-pillar to the trunk. The "Shining" vertical taillight's built-in housing itself is untinted so that customers can choose from an unlimited number of color combinations when customizing. The precise design and small size of the taillight allow for a smooth transition from the sporty shoulder to the rear of the vehicle, highlighting the unique tapered body design.

4. The interior is inspired by the night sky and also offers high-definition features

"The interior design of the Sparkle is inspired by the night sky and features Bespoke couture functions. "The first Rolls-Royce production model to feature Starlight Doors, a design that creates a starry sky with 4,796 soft points of light. The doors can be customized with Canadel wood paneling as a back panel, named after the bay in the south of France where Sir Henry Rice and the design team worked in the winter.

"The ethereal night sky theme continues with the Illuminated Fascia, which was developed by Rolls-Royce over 10,000 man-hours. More than 5,500 "stars" glow around the "Spectre" badge on the Starlight trim, which is located in the center console in front of the passenger seat and does not light up when the car is not started.

In addition to the elegant star trim, the Sparkle also features a completely redesigned SPIRIT luxury digital architecture, in the classic Rolls-Royce style, which manages the car's functions and is fully connected to the Whispers app, allowing customers to interact with the car remotely. The SPIRIT architecture manages the car's functions and is fully connected to the Whispers app, allowing customers to interact with the vehicle remotely. In addition, the SPIRIT luxury digital architecture allows customers to extend the Bespoke's advanced customization needs into the virtual world for the first time. Rolls-Royce customers are very keen on Bespoke Haute Couture timepieces in their cars, so the color of the dials of the watches in the cars are designed to echo the interior tones.

As with all Rolls-Royce cars, the interior package of the Sparkle offers customers almost unlimited Bespoke couture possibilities. The new front seats are inspired by English tailoring, with the underside of the seats clashing with the main base. In addition, the interior design of the "Shining" leaves open the possibility of custom stitching, embroidery, and piping.

5. All-aluminum "luxury architecture"

In 2003, the first Rolls-Royce Phantom was launched with a customized architecture, which symbolized the renaissance of the Rolls-Royce brand and was also called "Rolls-Royce 1.0". Since then, Rolls-Royce has further created "Luxury Architecture".

The Rolls-Royce "Luxury Architecture" is a highly flexible, all-aluminum space architecture. Based on this architecture, Rolls-Royce's first all-electric model, the current Phantom, Cullinan, Gusto and exclusive body-on-frame models can all be flexibly shaped into space. This upgrade and expansion of the architecture can be called "Rolls-Royce 2.0". The introduction of a pure electric powertrain and "decentralized intelligence" technology in Rolls-Royce's product matrix marks the beginning of "Rolls-Royce 3.0" and the new pure electric era.

The "Luxury Architecture" can be tailored to the needs of purely electric Rolls-Royce models, providing the inherent flexibility and ease of integration with the purely electric powertrain, allowing Rolls-Royce engineers, designers, and craftsmen to better focus on the quality of the Bespoke premium experience, classic design, and innovative features. design and innovative features. At the same time, the precision extruded aluminum profiles and batteries are integrated into the space frame, making the Shining 30% more rigid than previous Rolls-Royce cars. The flexibility of the "luxury architecture" allowed the engineering team to locate the vehicle's floor access in the structural frame, rather than above or below it; this also allowed space for the wiring ducts between the battery and the floor, where the battery is mounted underneath, resulting in a smooth and seamless floor surface. This allows for a lower seating position and a more wraparound cockpit experience. In addition, the architectural design also allows the battery to have a second feature - the equivalent of about 700 kg of soundproof material.

6. Digital engineering and the contribution of engineers

"The Rolls-Royce Sparkle takes full advantage of the processing power of Rolls-Royce's "Distributed Intelligence" technology. To ensure that the Rolls-Royce experience continues to evolve, Rolls-Royce has selected the most experienced test and development engineers for Sparkle. The engineers created bespoke controls for the 141,200 transceiver units on board, with additional variable quantum functions designed for different climates, driving speeds, road types, vehicle states and driving styles. The success of these features is based on more than 2.5 million kilometers of road testing of the Shining.