Aurora: the penetration rate of Q4 Automobile House and the average number of monthly active users rank first in the industry in 2021.

For the whole of 2021, car sales in China rose 3.8% from a year earlier, ending three consecutive years of decline, especially in the fourth quarter, when the car consumer market picked up significantly, according to the report. In this market environment, the automotive information industry as a whole has entered a state of steady development, with a penetration rate of 11.7% in the fourth quarter, a slight increase of 2.88% over the same period in 2020.

According to the report, among the head car information players, Auto House has always maintained a high number of users. As of the Q4 quarter of 2021, the penetration rate of Automobile House reached 5.6%, and the average number of monthly active users was 47.85 million. Far ahead of the industry in the second and third place to understand the car emperor and change cars.

In terms of subdivision, in terms of permeability, understanding car Emperor increased from 2.9% of Q4 in 2020 to 3.6%, from the third to the second, while the permeability of the change car decreased from 3.1% to 2.8%. In terms of the number of monthly active users, Che Di also rose from the third to the second place within a year, while after the brief rapid growth of Q1 in 2021, Q4 lost more than 1 million monthly active users in 2021. The average number of monthly active users fell from 34.7 million to 33.3 million.

According to the analysis of the report, the reason why Auto House can maintain high-scale users for a long time lies in its meticulous operation. In the Q4 quarter of 2021, the number of monthly active users of Auto House is evenly distributed in cities. Whether in high-value first-tier cities or in the sinking market with high increment, a large number of users regard Auto House as the industry's first choice.

Among them, the sum of active users in second-and third-tier cities and fourth-tier and below cities has reached nearly 30 million, which has undoubtedly laid the foundation for Auto House to continue to take the lead in the current stock market competition pattern.

On September 15 last year, Auto House announced its strategic upgrade plan-- "Ecological Strategy", that is, the deep collaborative integration of Auto House ecology and safe ecology to create an integrated platform service matrix for car viewing, buying, selling and using cars. Relying on a huge user base, with the steady progress of strategic upgrading, Auto House has achieved a number of practical results.

In sharp contrast to the auto consumer market, the penetration of people between the ages of 26 and 35 continues to rise in the automotive information industry, the report said. In order to maintain the growth of the industry, it can be predicted that players in the automotive information industry will compete fiercely for users of this age group in the future.

As a veteran player in the automotive information industry, Automotive House is widely recognized for its professionalism and authority. combined with the continuous optimization and innovation of user operation, Automotive House has attracted a large number of young loyal users. After the "ecological strategy" was put forward, at the C end, Automobile House formulated the "three multiple" strategy of opening up more games, creating more scenes and covering more people, constantly innovating the form of content delivery, and striving to be more novel, more diverse, and younger.

Over the past year, Auto House has created a number of popular live broadcast programs, such as the interactive question-and-answer live broadcast activity "AUTO Respondent", which has a total participation of more than 10 million users; held the industry's first carnival of new energy car owners; and new IP such as "Winter Lab" and "accident Prosecutor" have also become hot spots recently. In the field of professional content, the network's first "motorcycle model library" and the industry's largest "car model library" have been launched, and "3D modified car tools" has also been launched recently. In addition, Automobile House has held the "818" Global Automobile Festival for three years in a row to create the first IP in the car circle. The "818" in 2021 covers more than 500 million people, doubling the growth over the same period last year, and has become a gold medal case to assist the digital transformation of the industry.

In recent years, under the multiple effects of repeated epidemic situation and chip shortage, the overall consumption performance of the domestic automobile market is weak, the cost of obtaining customers in the industry continues to rise, and car companies and dealers are in urgent need of the support of full data services in the industry. in order to achieve cost reduction and efficiency in marketing, sales and operation, Auto House's huge user base provides a prerequisite for its transformation into digital service providers.

At present, the number of automobile consumers is still growing, and the demand of industry users is not yet saturated. in order to create a broader and healthier supply and demand ecology, Automobile House will be in the strategic direction of "roaring the earth and braving the wind and waves" in the future. committed to providing users with better car content and car life services. At the same time, through the "1221 combination fist", Auto House will take the C-end users as the starting point, deeply plough the mainframe factories and dealers in the upstream B-end, as well as the second-hand cars and post-market in the downstream B-end, to create a cutting-edge platform and work with all partners to build an automotive ecosystem.