Kunming Dianchi National Tourist Resort

Kunming is cool and pleasant in July. In KUNMING DIANCHI LAKE NATIONAL TOURIST RESORT (HEREINAFTER REFERRED TO AS "THE RESORT"), YUNNAN NATIONALITY VILLAGE, DiANCHI LAKE DAM, HAigENG Park and other scenic spots are crowded with tourists, which have become popular places for local citizens and non-local tourists to punch in.Located on the shore of Dianchi Lake and backed by the West Mountain Sleeping Beauty, the resort has a beautiful ecological environment and unique scenic spots. It has won the titles of "International Best Tourist Resort", "China's Most investable tourist Resort", "China's Pension Health Demonstration Base" and "China's most beautiful ecological leisure tourism Destination".

The period from 2012 to 2022 will be a golden decade in which the resort will focus on its main responsibilities and main business, and deliver high scores in economic development, ecological protection, all-region tourism and living environment.

In 2012, the resort received 10.421 million tourists, breaking the ten million mark for the first time, with a year-on-year increase of 8.4%; During the 2022 Spring Festival holiday, the resort received 419,400 tourists and generated a total tourism revenue of 140 million yuan.

The above data is a powerful commentary on the positioning of the resort to "build into a demonstration area for the transformation and upgrading of the tourism industry and a base for the innovation of the health industry", continue to expand high-quality industries and characteristic industries such as great health, great tourism and great cultural and innovation, and promote the optimization and integrated development of all kinds of industries to "upgrade".

We will deepen the integration of culture and tourism and explore new business forms

During the day, walk into Yunnan Ethnic Village to experience 25 ethnic customs, or take a sightseeing bus to clock in each scenic spot in the resort for 15 minutes. In the evening, I watched the night scene by the Dianchi Lake, blowing the wind, and sometimes I could meet an open-air concert. I spent a happy night with the nostalgic songs...

How to meet the demand of "accommodation, food, travel, entertainment"? Zhang Nan, chief of the Cultural Tourism Service Section of the Tourism Investment Promotion Bureau of the resort, said: "Hongta West Road and Haiyan Village have special food; Intercontinental Hotel, Heng Zhi Hospital and a variety of boutique homestays can meet the full range of accommodation needs of tourists; Metro Line 5 makes travel more convenient; Yunnan Ethnic village, park 1903, fishing River Wetland park people linger." Zhang Nan has been working in the resort for 10 years and has witnessed the integrated development of tourism in the resort from single to multiple formats.

In recent years, the resort is focused on the provincial, municipal tourism development goals, fully excavate resources advantages, vigorously promoting national culture tourism, sightseeing, leisure and sports tourism, the depth of experience tourism development, focus on promoting the construction of tourism infrastructure, tourism characteristic brand activities, the wisdom tourism construction, tourism market regulation, etc, to do a good job of tandem tourist routes and scenic spots, The level of tourism reception services in the region has been continuously improved, and the tourism industry has shown a trend of improving quality and efficiency.

During the 13th Five-Year Plan period, the total tourism revenue of the resort reached 18.85 billion yuan, with an average annual growth rate of 35.3%. It has received 100 million tourists, with an annual growth rate of 19.2%.

As a provincial all-region tourism demonstration area, this year the resort will start the construction of national all-region tourism demonstration area, continue to create provincial and national tourism and leisure blocks, night tourism consumption agglomeration area, promote the Yunnan nationality village to create AAAAA-class scenic spot, Haigen Park upgrading and transformation, give full play to the advantages of national customs brand. We will form a national model brand of ethnic unity with diverse and rich connotations covering ethnic folk culture, themed exhibitions and museums, and create a new pole for cultural and tourism development.

Centering on the development orientation of the first-class international tourist destination, the resort is promoting the development of regional tourism as the driving force, through market brand cultivation, deepening the integration of culture and tourism, exploring the development of new business forms, increasing the image publicity and marketing efforts, and so on, to cultivate the resort into a world famous ethnic customs experience and lakeside tourism destination.