Black Millennial Film Producer J’Tasha St. Cyr To Lead Acquisitions For The World-Leading Pan African Film and Arts Festival’s New Streaming Service

Black Millennial Film Executive, Director, Producer, and Media Maven J’Tasha St. Cyr is quickly becoming a force to be reckoned with in the entertainment industry. St. Cyr’s culture-making influence has led her to become an integral part of expanding the largest Black film and arts festival in the United States, the Pan African Film & Arts Festival (PAFF), as she has now been tapped as Head of Acquisitions for a new original streaming service that PAFF is launching.

Since 2019, St. Cyr has produced and moderated several ground-breaking panels as the festival’s global Millennial Brand Ambassador. Taking her contributions to the next level, St. Cyr stepped up into the indispensable role of overseeing PAFF’s pivot into the digital space due to the COVID-19 pandemic.

Her most recent panel, “Boss Moves: Women Who Are Changing The Industry,” offered insights from c-suite executive panelists like Connie Orlando, EVP of BET Networks, Leah Daniels Butler, Casting Director for Empire, and Rikki Hughes, award-winning producer of the Netflix Comedy Special for Dave Chappelle. Now, being tapped as Head of Acquisitions for the new original streaming service that PAFF is launching, St. Cyr is without a doubt propelling herself from behind the curtain to the center stage of the globally respected institution. J’Tasha’s mission to become a household name for young women of color to aspire to a career in film is evidenced by her impact across multiple sectors of television, film, and music.

To date, St. Cyr has produced over 20 music videos across various genres, multiple films, and tv shows, in addition to a host of commercials, advertising, and marketing brand promotional tools. She’s amassed music video production credits ranging from Jim Jones, French Montana, Teyana Taylor, Charlie Wilson, JACKBOYS, and New Years Day, to name a few. She was instrumental in bringing to life 2020’s most notable COVID-conscious concert, The Parking Lot Concerts Series in Atlanta, GA.

The revolutionary concert series brought St. Cyr in to produce and direct all streaming for the drive- in live shows featuring Lil Boosie, Lloyd, Rich the Kid, Pleasure P, and more. Her film credits extend back to the long-standing 40th People's Choice Awards (2014) hosted by Beth Behrs and Kat Dennings, up to BET’s last in-person ceremony, hosted by Lil’ Duval The 2019 BET Hip Hop Awards.

With a reputation in the entertainment realm, amongst influencers and those alike, she is known as “Miss. Everything” because of her innate ability to get any production completed with excellence. As the founder of Miss Everything Entertainment, (M.E.E.) St. Cyr aims to deliver an all-inclusive, all service powerhouse for entertainers to define their brand voice and communicate their message boldly to their audience.

Miss Everything’s rapidly expanding culture add is showing no signs of slowing down in 2021, as the millennial media guru has produced two feature film projects expected to release this year. Both being Jean Claude Lamare Films, the first Gangland: The Musical stars R&B songstress Tamar Braxton, Wood Harris, and Keith Robinson in a modern-day rendition of a Romeo and Juliet styled forbidden romance. The second film production is the highly-anticipated Chocolate City 3: Live Tour, slated for release in May 21st via Amazon Prime in 2021, which stars an acclaimed cast including Clifton Powell, Lisa Raye, Earnest Lee Thomas, and Marc Jefferies.

J'Tasha St. Cyr is carving out a lane of her own, building her own table and swiftly solidifying her space in the entertainment world. St. Cyr holds a Bachelor’s Degree in Business Administration, concentrated in Entertainment Marketing from California State University, Polytechnic of Pomona, and frequently works on productions bi-coastally from Los Angeles to New York, Miami, and Atlanta.

Vocal readers, please enjoy our interview!

Tammy Reese: Congratulations on being tapped as Head of Acquisitions for PAFF! What are you most excited about?

J’Tasha St. Cyr: I'm excited to be a part of the evolution of The Pan African Film And Arts Festival. PAFF has been around for 29 years and is able to continue the legacy of this prestigious organization that gives a variety of cultures the opportunity to showcase their talents.

Tammy Reese: From your perspective, what sets PAFF apart from other film festivals?

J’Tasha St. Cyr: PAFF is an Oscar-qualifying film festival that is also a non profit organization whose goal is to present and showcase the broad spectrum of Black creative works, particularly those that reinforce positive images and help destroy negative stereotypes, and to me, there is no other film festival that is made by us and made for us globally.

Paff opens the black cultural doors that go beyond just Black America or Black Africa, it emcompasses the Caribbean cultures, the Afro-Latino culture, and all Black culture everywhere.

Tammy Reese: What was your experience like as the Millennial Brand Ambassador?

J’Tasha St. Cyr: My experience as the Millennial Brand Ambassador was super great. I was first brought in 2 years ago by Linda Bronson-Abbott to produce the millennial panel which I booked Juhanh Jones, Dj Damage, Torrei Hart, and Milan Zoe. Being a Millennial Ambassador for PAFF I was able to bring a youthful edge, new technology, new experience and a whole new audience from my reach and connections in entertainment.

Tammy Reese: What could we look forward to in regards to the new original streaming service?

J’Tasha St. Cyr: You will be able to view content and similar content from this year's festival as well as more educational panels and talk shows that are from the Black culture and for the Black culture. You will see content from around the globe, Africa, America, Europe and the Caribbean.

Tammy Reese: Please tell us about the impact of the parking lots series in Atlanta?

J’Tasha St. Cyr: The Parking Lot Concerts in Atlanta came at a time when the world needed entertainment and a safe outlet to enjoy themselves. My partner Nicholas Stokes, CEO of Envoi, provided the Parking Lot series with streaming to boarden their fan base and reach a bigger audience.

I was brought in to direct a team of local videographers and photographers to capture every angle so the audience can feel as tho they are there. I directed the Boosie Concert, Rich Kids and the RnB Concert with Lloyd.

Tammy Reese: Miss Everything Entertainment is committed to empowering women in front and behind the scenes. What women have empowered you during the course of your career?

J’Tasha St. Cyr: Miss Everything Entertainment has empowered young women from Belize all the way to the United States. My company has given young girls the knowledge, education, and respect within this industry to be leaders, entrepreneurs, and CEO of their own business. We not only teach women how to navigate through this industry but how to work all areas of production.

Tammy Reese: What else can we be on the lookout for from you?

J’Tasha St. Cyr: Miss Everything Entertainment is currently working on multiple virtual productions. We will be doing virtual events for corporate company’s. Will we still produce music videos for some of your favorite artist as well as producing more movies and tv shows.

Keep up-to-date with J’Tasha by connecting on social media:

Instagram: @jtasha_

Facebook: @MissEverythingEnt

Website: www.misseverythingent.com