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History of the Super Bowl

by Bill Petro about a year ago in football
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Just another Religious Holiday?

The Super Bowl™ is a territory acquisition athletic contest played on a fixed agrarian grid using, as a token, an inflated porcine prolate spheroid. It is the most important holiday of the year in America some will say. While it is ostensibly a secular holiday, others argue that it is truly a religious holiday. And there are several reasons why. It has:

  • A liturgy
  • Multiple prayers
  • Special foods
  • Formal rituals that have developed throughout history

It used to be that commercials were the part of the worship service that were intended for taking a bio break, but not in recent years. The commercials are now the most important part (for some) of the service, and indeed some (like me) watch Super Bowl specifically for the advertisements.

Super Bowl Advertisements

Ad slots have been sold out for a while now. This year a 30-second advertisement spot on the Super Bowl costs $5.6 million, or $187,000 per second. The average cost of an ad in the Super Bowl has almost doubled over the last ten years. Google observes that those companies that post their ads on YouTube before the game received 3.4 times more views last year than those who didn’t. Over 100 million viewers will watch the program, making it the year’s single most-watched television program.

Who can forget the premiere of Apple Macintosh *, directed by Sir Ridley Scott (who directed Blade Runner, Gladiator, and Alien), during the 1984 Super Bowl, when the ad closed with:

On January 24th

Apple Computer will introduce


And you'll see why 1984

won't be like "1984."

Super Bowl: a Holiday?

Kraft Heinz started a petition to make the Monday after Super Bowl a national holiday called Smunday. Their employees already get that day off to recover, and they want the same holiday for the 16 million Americans who would otherwise call in sick.

Super Bowl Food

After Thanksgiving Day, more food is consumed on Super Bowl Sunday than any other day of the year. These are usually selected for their high caloric index, sodium content, and crunch factor — along with carbonated inebriating fluids. A national “cheat day,” many will suspend their New Year’s Dieting Resolution “for just this one day.”

Super Bowl Decorations

Not only is food a major part of this holiday, so too are decorations. Consider Supermarkets (named after Super Bowl) which decorate the chips aisle as if it is Christmas. If you work for Frito-Lay, it is Christmas.

Super Bowl History

Super Bowl is the modern name, since 1967, for the professional football championship contests, which extend back into antiquity, Roman antiquity to be precise. This will be Super Bowl LV, the Roman numerals for 55 to honor those Roman roots of gladiatorial contests. This contest is between the conferences of the National Football League (NFL), so named for the “League” the unit of measurement used to express the distance a Roman citizen could walk in 1 hour. The modern game, however, is about four times that length of time, despite the fact that there are four 15-minute quarters. Go figure.

The NFL is divided neatly into two unequal halves, the NFC (National Football Conference) and the AFC (American Football Conference). These conferences are each further subdivided into Meetups, Get-Togethers, and One-On-Ones.

The Super Bowl will not involve the CIFL (Continental Indoor Football League) as it is not a TLA (Three Letter Acronym). The winner of the Super Bowl will be declared the “world champions of football,” of course ignoring other inhabited countries who may point out that they call soccer “football,” and they have a championship involving not a bowl, but a cup. And involvement from teams from outer space is out of the question. For space action, we’ll have to just wait for the next Star Trek movie.

Where does the word “bowl” come from? The original “bowl game” was the college Rose Bowl Game, played in the Rose Bowl Stadium in Pasadena, CA in 1902. In ancient Rome, a stadium was a sporting venue where sport races were held.

However, the first Super Bowl was played at the Los Angeles Memorial Coliseum. Historically, spectator gladiatorial contests like this were held in amphitheatres, like the Colosseum in Rome.

To be more historically accurate, it was called the Flavian Amphitheatre, so named from the two ancient Greek root words amphi+theatron because they were made up of two theatres joined together or literally “theatres on both sides,” but that is more ancient history than most people can handle.


It is nominally named for being approximately in the middle of the game, though the second half can be much longer, going into overtime. The current rules give both teams the opportunity to possess the ball at least once in overtime unless the team that receives the overtime kickoff scores a touchdown on its first possession.

Unlike many other football broadcasts, this halftime event is actually shown to the TV audience watching from home. These festivities consist of first-class and second-rate musical performers, some who have curious taste in attire, others who have costuming clumsiness or so-called “wardrobe malfunctions.”

Two Minute Warning

Super Bowl, while using a clock, does not intend that this is to be understood as representing actual “wall clock” time. Rather, it uses poetic license to represent an epochal period that could last 30 minutes or an hour and a half, given overtimes. Then it ends in sudden-death — just like those gladiatorial games.

Protests and Boycotts

Just as there’s nothing more American than Super Bowl, there’s nothing more American than dissent and counter dissent. It’s inevitable, considering the number of eyeballs glued to the screen for this event.

Super Bowl Celebration

There is one reason for celebrating at the end of the Super Bowl, especially for “football widows” or “football widowers” like me. It means the end of the professional football season for the year! At least until August.

Will you be watching this year?

Bill Petro, your friendly neighborhood historian


* This was not the very first airing of that famous commercial. It had been shown just before midnight on December 31, 1983, on KMVT-TV in Twin Falls, Idaho to be eligible for that year’s advertising awards.

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About the author

Bill Petro

Writer, historian, consultant, trainer


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