How to Write a Unique Thank You Note to Add That Special Touch to Your Packaging

You have a great product that comes in beautiful packaging. That's great! But what else could your business do to make your customers' experience better? You might want to include a special thank-you card with your rigid boxes. A personalised thank-you card shows that you care about your customers and are sincere, which will make your relationship with them stronger.

It makes clients more loyal to your business by making them feel important and valued. Also, it adds a personal touch to a transaction that would be all digital without it. This is because eCommerce brands don't have physical locations where they can talk to customers in person. In the end, a computer or phone screen just doesn't have the warmth and feel of a real note.

A personalised thank-you note is also a great way to show off the unique style and personality of your company's custom sleeve boxes. It could, for example, have beautiful artwork, a striking stamp, or high-quality card paper. Anything that makes your brand stand out from competitors in a good way will help. Here are seven tips for writing the perfect note of thanks.

1. Use the first name of your customer.

This is the most important part of a letter of thanks! Studies on the psychology of names show that when we hear our own names, our brains get happy. When a customer sees their name, they feel like you're talking to them personally and that your business cares about them.

2. Figure out if the person is a new customer or a returning one.

If they are a new client, thank them for choosing your company and "joining the [company name] family." Never use the word "business" in the note. Doing so devalues the exchange and makes the person feel like a number in your books. Make them feel like they belong, like you appreciate them, and like they want to buy more from you.

If they are a repeat customer, tell them how much you appreciate their support and thank them for being loyal. You can also include a QR code that leads to a feedback form. This will make sure that your customers feel valued and that their feedback is taken into account.

Write a few sentences about the item or items they bought.

It could be a compliment on their taste, advice on how to use the product most effectively, or a list of the most important benefits of using it. Explain why it has sold so many copies or won an award. You can make the remark even more personal by mentioning products from your favourite brand.

4. Point out how your customers have helped the cause of your company.

Most businesses, especially those that do business online, have ways to give back. Customers can feel good knowing that they've helped make a difference in their town or the world. Whether that means making products that are better for the environment or giving a portion of sales to a good cause, things need to change.

5. Include your company's mission statement to show how much you care about it and to set your company apart from the rest.

Investopedia says that companies use mission statements to explain their reason(s) for being. It sets the organization's core principles, culture, and values. By putting it in the thank-you note, you remind customers of your company's main goal and set yourself apart from competitors.

6. At the end of the letter, say that you sincerely hope the consumer will enjoy the products.

Along with using the customer's first name, this is one of the most important parts of your note. You want your customers to feel like they are important and that you care about how they use your product.

7. Last but not least, make sure to get their attention by showing off the unique personality and image of your brand through a writing style and images that match it.

If you want people to keep coming back, you have to really connect with them. Use a style of writing that your readers will enjoy and that fits with the way you want your business to be seen. You could write the thank-you note in a formal way, or you could make it funny to make it more interesting. Also, use pictures that stand out to leave a lasting impression on the reader.